World Surf League Audience in United States

World Surf League has an estimated audience of 2,446,915 people in United States. 45.4% are female, 54.6% are male, average age 33.8. Top regions: California, Florida, Hawaii. Top brand affinities: Houston Astros, Los Angeles Dodgers, Alpine skiing, Poshmark, Rip Curl.

The average World Surf League fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Hawaii. Top brand affinities include Houston Astros, Los Angeles Dodgers, Alpine skiing, with strongest over-indexing on Houston Astros (9.04× the country average). Demographically, the World Surf League audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Surfing

Demographics of World Surf League fans

Demographic split for World Surf League audience in United States
MetricValue
Female45.4%
Male54.6%
Average age33.8
Estimated audience size2,446,915

Audience persona

The typical World Surf League fan in United States is balanced, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for World Surf League in United States
RegionReachAffinity
California912,9623.39×
Florida229,3471.38×
Hawaii189,49918.02×
Texas103,6610.49×
New York92,1490.67×
North Carolina60,8090.83×
Washington53,7721.1×
Virginia49,4340.83×
Oregon44,2261.58×
New Jersey43,9690.71×
Arizona38,0530.76×
Massachusetts37,6140.78×
Georgia34,1560.45×
Colorado33,1940.86×
Illinois31,5210.39×
Pennsylvania30,2200.37×
South Carolina28,9810.79×
Ohio23,3330.31×
Michigan22,1060.35×
Maryland22,0800.52×
Tennessee20,4510.42×
Utah19,9880.91×
Nevada17,8010.75×
Alabama16,5850.49×
Indiana15,1830.34×
Wisconsin13,2950.36×
Minnesota12,2840.35×
Missouri12,1390.31×
Connecticut11,6150.47×
Kentucky10,2010.33×
Idaho10,1090.82×
Louisiana9,7060.31×
New Mexico9,2920.76×
Oklahoma8,9360.33×
Rhode Island8,4481.08×
Maine7,4930.85×
New Hampshire6,9400.72×
Washington, District of Columbia6,9090.94×
Kansas6,2840.33×
Iowa5,9060.29×
Nebraska5,8440.48×
Alaska5,8041.11×
Mississippi5,5660.28×
Arkansas4,9160.24×
Montana4,4990.66×
Vermont3,9180.91×
Delaware3,0010.44×
West Virginia2,7980.25×
Wyoming1,5870.44×
South Dakota1,3780.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Surf League audience
BrandAffinityCategory
Houston Astros9.04×Sports
Los Angeles Dodgers6.21×Sports
Alpine skiing6.46×Sports
Poshmark5×Shopping
Rip Curl15.05×Fashion & Accessoires
Lewis Hamilton7.69×Sports
Standup paddleboarding5.28×Sports
ULTA Beauty3.02×Beauty & Wellness
Do it yourself (DIY)1.92×Home & Garden
FIFA World Cup2.17×Sports
Kitesurfing9.88×Sports
Film festival4.54×Movies & TV
Contemporary art2.8×Arts & Culture
Art exhibition3.17×Arts & Culture
Target Corporation1.58×Shopping
Local food2.2×Food & Beverages
Backpacking (travel)3.54×Travel & Leisure
Burton Snowboards10.05×Sports
Adventure travel2.33×Travel & Leisure
Minnesota Wild4.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Surf League audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Sports ActivityPOWER2.46
SustainabilityBALANCE2.27
Design AffinityPREMIUM1.91
MindfulnessBALANCE1.73
TravellingTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for World Surf League
CountryShare
United States27.0%
Brazil8.9%
Japan7.5%

See World Surf League audiences in other countries

More Surfing audiences in United States

Frequently asked questions

How many fans does World Surf League have in United States?

World Surf League has an estimated audience of 2,446,915 people in United States, concentrated in California and Florida.

What is the gender split and age of World Surf League fans?

45.4% of World Surf League fans are female, 54.6% are male, with an average age of 33.8 years.

Which brands do World Surf League fans like most?

World Surf League fans show strongest brand affinity for Houston Astros (9.04×), Los Angeles Dodgers (6.21×), and Alpine skiing (6.46×) over the country average.

Where do World Surf League fans live in United States?

World Surf League fans in United States are most concentrated in California (reach 912,962), Florida (reach 229,347), and Hawaii (reach 189,499). These three regions account for the largest share of the active audience.

What other brands do World Surf League fans also like?

Beyond World Surf League itself, the audience over-indexes on Los Angeles Dodgers (6.21×), Alpine skiing (6.46×), Poshmark (5×), and Rip Curl (15.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Surf League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.