Rascasse Audience Intelligence

World Surf League Audience in United States

A data profile of the people who buy, follow and care about World Surf League in United States — modelled from more than twelve digital signal sources. World Surf League has an estimated audience of 2,445,666 people in United States.

#1among Surfing in United States#153among Event in United States#1080in Sports

The average World Surf League fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Hawaii.

Top brand affinities include Poshmark, ULTA Beauty, Target Corporation, with strongest over-indexing on Poshmark (5.24× the country average).

Demographically, the World Surf League audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Surf League fan in United States is balanced, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Poshmark.

Category: Sports · Type: Event · Subtype: Surfing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Surf League profile in United States.

Audience size
2.4M
in United States
Gender
45.4%♀
54.6% male
Age
33.8
average years
Country rank
#12103
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Surf League fans

45.4% are female, 54.6% are male, average age 33.8.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for World Surf League audience in United States
MetricValue
Female45.4%
Male54.6%
Average age33.8
Estimated audience size2,445,666
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the World Surf League audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

26.6%

of the worldwide World Surf League audience comes from United States.

Worldwide audience distribution share by country for World Surf League
CountryShare
United States26.6%
Brazil9.7%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Surf League audience in United States is strongest.

Fig. 05

Top regions by affinity

World Surf League fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K18.23×
02California~900K3.20×
03Oregon~40K1.50×
04Florida~200K1.37×
05Alaska~6K1.09×
06Rhode Island~8K1.06×
07Washington~50K1.04×
08Idaho~10K0.96×
09Vermont~4K0.96×
10Utah~20K0.93×
11Maine~8K0.91×
12Washington, District of Columbia~7K0.90×
13New Mexico~10K0.86×
14Colorado~30K0.84×
15Montana~6K0.82×
16North Carolina~60K0.80×
17Virginia~50K0.80×
18South Carolina~30K0.76×
19Massachusetts~40K0.75×
20Nevada~20K0.74×
21New Hampshire~7K0.74×
22New Jersey~40K0.71×
23Arizona~30K0.69×
24New York~90K0.65×
25Delaware~4K0.55×
26Maryland~20K0.54×
27North Dakota~3K0.54×
28South Dakota~3K0.52×
29Nebraska~6K0.51×
30Alabama~20K0.50×
31Connecticut~10K0.50×
32Texas~100K0.47×
33Tennessee~20K0.45×
34Georgia~30K0.44×
35West Virginia~5K0.43×
36Kansas~8K0.41×
37Wisconsin~10K0.40×
38Iowa~8K0.40×
39Mississippi~8K0.40×
40Kentucky~10K0.39×
41Oklahoma~10K0.39×
42Illinois~30K0.38×
43Minnesota~10K0.38×
44Pennsylvania~30K0.37×
45Louisiana~10K0.37×
46Arkansas~8K0.37×
47Indiana~20K0.36×
48Michigan~20K0.35×
49Missouri~10K0.34×
50Ohio~20K0.32×
Fig. 06

Affinity by region

Affinity by region — World Surf League, United States
0.32×1.00×18.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Surf League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Surf League audience
#·InterestCategoryAffinity×
01KitesurfingSports7.19×
02PoshmarkShopping5.24×
03Alpine skiingSports3.60×
04ULTA BeautyBeauty & Wellness3.46×
05Minnesota WildSports3.30×
06Standup paddleboardingSports3.26×
07PatagoniaFashion & Accessoires3.03×
08Backpacking (travel)Travel & Leisure2.84×
09CVS PharmacyShopping2.27×
10Target CorporationShopping2.15×
11Adventure travelTravel & Leisure2.06×
12InnovationBusiness & Career2.00×
13Contemporary artArts & Culture1.83×
14MuseumArts & Culture1.78×
15PGA TourSports1.71×
16WalgreensShopping1.70×
17Trader Joe'sShopping1.69×
18FIFA World CupSports1.65×
19Fine artBusiness & Career1.61×
20Local foodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Surf League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Surf League audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.96×
Luxury OrientationPREMIUM1.94×
TravellingTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Surf League audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.42×
Need for SecurityCONSERVATISM0.48×
Price SensitivityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Surf League have in United States?

World Surf League has an estimated audience of 2,445,666 people in United States, concentrated in California and Florida.

02

What is the gender split and age of World Surf League fans?

45.4% of World Surf League fans are female, 54.6% are male, with an average age of 33.8 years.

03

Which brands do World Surf League fans like most?

World Surf League fans show strongest brand affinity for Poshmark (5.24×), ULTA Beauty (3.46×), and Target Corporation (2.15×) over the country average.

04

Where do World Surf League fans live in United States?

World Surf League fans in United States are most concentrated in California (reach ~900K), Florida (reach ~200K), and Hawaii (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do World Surf League fans also like?

Beyond World Surf League itself, the audience over-indexes on ULTA Beauty (3.46×), Target Corporation (2.15×), Alpine skiing (3.6×), and CVS Pharmacy (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Surfing audiences in United States

See World Surf League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Surf League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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