A data profile of the people who buy, follow and care about Bodysurfing in United States — modelled from more than twelve digital signal sources. Bodysurfing has an estimated audience of 489,941 people in United States.
The average Bodysurfing fan in United States is 41.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Draught beer, Red Bull Racing, Big wave surfing, with strongest over-indexing on Draught beer (35.3× the country average).
Demographically, the Bodysurfing audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bodysurfing fan in United States is balanced, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Draught beer.
The key figures that characterise the Bodysurfing profile in United States.
50.0% are female, 50.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 41.6 |
| Estimated audience size | 489,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Bodysurfing audience comes from United States.
| Country | Share |
|---|---|
| United States | 51.9% |
| Japan | 6.7% |
| Australia | 6.5% |
Where the Bodysurfing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 8.61× | |
| 02 | California | ~100K | 1.77× | |
| 03 | Vermont | ~1K | 1.23× | |
| 04 | Alaska | ~1K | 1.12× | |
| 05 | Utah | ~5K | 1.06× | |
| 06 | Maine | ~2K | 1.06× | |
| 07 | Rhode Island | ~2K | 1.06× | |
| 08 | Delaware | ~1K | 1.06× | |
| 09 | Oregon | ~6K | 1.03× | |
| 10 | Washington, District of Columbia | ~2K | 1.03× | |
| 11 | Montana | ~1K | 1.03× | |
| 12 | Washington | ~10K | 1.00× | |
| 13 | North Dakota | <1K | 0.99× | |
| 14 | South Dakota | ~1K | 0.98× | |
| 15 | New Hampshire | ~2K | 0.97× | |
| 16 | Idaho | ~2K | 0.96× | |
| 17 | West Virginia | ~2K | 0.96× | |
| 18 | Florida | ~30K | 0.94× | |
| 19 | Mississippi | ~4K | 0.94× | |
| 20 | Nebraska | ~2K | 0.93× | |
| 21 | New Mexico | ~2K | 0.93× | |
| 22 | Iowa | ~4K | 0.92× | |
| 23 | Connecticut | ~4K | 0.91× | |
| 24 | Nevada | ~4K | 0.91× | |
| 25 | Arkansas | ~4K | 0.91× | |
| 26 | Kansas | ~4K | 0.91× | |
| 27 | South Carolina | ~7K | 0.90× | |
| 28 | Massachusetts | ~9K | 0.89× | |
| 29 | Maryland | ~7K | 0.89× | |
| 30 | Oklahoma | ~5K | 0.89× | |
| 31 | New Jersey | ~10K | 0.88× | |
| 32 | New York | ~20K | 0.87× | |
| 33 | Alabama | ~6K | 0.87× | |
| 34 | Louisiana | ~6K | 0.87× | |
| 35 | Colorado | ~7K | 0.86× | |
| 36 | Kentucky | ~5K | 0.86× | |
| 37 | North Carolina | ~10K | 0.85× | |
| 38 | Virginia | ~10K | 0.84× | |
| 39 | Wisconsin | ~6K | 0.84× | |
| 40 | Missouri | ~7K | 0.83× | |
| 41 | Minnesota | ~6K | 0.83× | |
| 42 | Arizona | ~8K | 0.81× | |
| 43 | Indiana | ~7K | 0.81× | |
| 44 | Tennessee | ~8K | 0.80× | |
| 45 | Michigan | ~10K | 0.77× | |
| 46 | Illinois | ~10K | 0.76× | |
| 47 | Georgia | ~10K | 0.76× | |
| 48 | Pennsylvania | ~10K | 0.75× | |
| 49 | Texas | ~30K | 0.73× | |
| 50 | Ohio | ~10K | 0.72× |
The strongest cross-interests of the Bodysurfing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Triple Crown of Surfing | Sports | 331.00× | ||
| 02 | Big wave surfing | Sports | 58.31× | ||
| 03 | Red Bull Racing | Sports | 43.04× | ||
| 04 | Draught beer | Food & Beverages | 35.30× | ||
| 05 | Handmade Gifts | Kids & Family | 32.88× | ||
| 06 | Barbecue sauce | Food & Beverages | 27.67× | ||
| 07 | Big Fish | Movies & TV | 21.96× | ||
| 08 | New Belgium Brewing Company | Food & Beverages | 20.29× | ||
| 09 | Rip Curl | Fashion & Accessoires | 19.08× | ||
| 10 | Beer garden | Food & Beverages | 17.85× | ||
| 11 | Paragliding | Sports | 17.26× | ||
| 12 | Kitesurfing | Sports | 16.46× | ||
| 13 | Philanthropy | Arts & Culture | 8.60× | ||
| 14 | Standup paddleboarding | Sports | 8.23× | ||
| 15 | Air France | Travel & Leisure | 8.23× | ||
| 16 | Extreme sport | Sports | 7.84× | ||
| 17 | Max Verstappen | Sports | 7.56× | ||
| 18 | Parachuting | Sports | 6.34× | ||
| 19 | Alpine skiing | Sports | 4.25× | ||
| 20 | Swimming | Sports | 2.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.72× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Sports Activity | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Creativity | OPEN | 0.82× | |
| Individualism | JOY | 0.85× |
Bodysurfing has an estimated audience of 489,941 people in United States, concentrated in California and Florida.
50.0% of Bodysurfing fans are female, 50.0% are male, with an average age of 41.6 years.
Bodysurfing fans show strongest brand affinity for Draught beer (35.3×), Red Bull Racing (43.04×), and Big wave surfing (58.31×) over the country average.
Bodysurfing fans in United States are most concentrated in California (reach ~100K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Bodysurfing itself, the audience over-indexes on Red Bull Racing (43.04×), Big wave surfing (58.31×), Handmade Gifts (32.88×), and Philanthropy (8.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bodysurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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