Winter X Games Audience in United States

Winter X Games logo

Winter X Games has an estimated audience of 512,177 people in United States. 42.9% are female, 57.1% are male, average age 39.1. Top regions: California, Colorado, New York. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.

The average Winter X Games fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (8.94× the country average). Demographically, the Winter X Games audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Winter X Games fans

Demographic split for Winter X Games audience in United States
MetricValue
Female42.9%
Male57.1%
Average age39.1
Estimated audience size512,177

Audience persona

The typical Winter X Games fan in United States is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Winter X Games in United States
RegionReachAffinity
California32,3330.57×
Colorado25,1803.12×
New York20,0170.7×
Texas17,3290.39×
Florida13,5380.39×
Pennsylvania11,5320.67×
Ohio10,0470.64×
Michigan9,8520.74×
Illinois9,3470.55×
North Carolina8,7330.57×
Georgia8,0650.51×
New Jersey6,6490.51×
Virginia6,5620.53×
Minnesota6,3680.87×
Arizona6,2920.6×
Massachusetts6,0400.6×
Wisconsin5,9390.77×
Washington5,8960.57×
Tennessee5,8590.57×
Indiana5,0200.54×
Utah4,6781.02×
Oregon4,5680.78×
Missouri4,5480.55×
Iowa4,4571.06×
Connecticut4,3770.85×
South Carolina4,3210.56×
Kentucky4,1750.65×
Kansas3,8850.96×
West Virginia3,7861.59×
Louisiana3,5860.54×
Maryland3,5370.4×
Nevada3,5050.71×
Oklahoma3,5040.62×
Idaho3,3991.32×
Alabama3,3380.47×
Mississippi3,3120.78×
Arkansas3,2060.76×
Montana3,0492.15×
New Hampshire3,0331.5×
New Mexico2,8131.1×
Nebraska2,5450.99×
Vermont2,4692.75×
Maine2,3691.29×
Alaska2,3322.13×
South Dakota2,2571.91×
Delaware2,2481.59×
Hawaii2,1931×
Wyoming1,9852.61×
Rhode Island1,9781.21×
North Dakota1,9181.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winter X Games audience
BrandAffinityCategory
Goop8.94×Internet & Social Media
Governor of Michigan12.25×Politics & Society
Wok10.6×Food & Beverages
Vocal harmony6.65×Music & Radio
Grinch5.75×Movies & TV
Cherish (group)15.48×Music & Radio
Hibachi11.16×Food & Beverages
A Enfermagem12.31×Health
Home construction1.84×Home & Garden
headspace11.63×Health
Grace Slick10.75×Music & Radio
Elsword20×Games
Israel2.54×Travel & Leisure
Urban Outfitters2.08×Shopping
Google Home7.12×Technology & Electronics
Pro-Ject4.28×Music & Radio
Product design1.93×Business & Career
Natural rubber2.03×Cars & Mobility
Hipster9.18×Politics & Society
Endless Space22.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winter X Games audience
TraitClusterScore
Risk AppetiteTHRILL7.65
SustainabilityBALANCE1.9
Sports ActivityPOWER1.85
Early Adopter MentalityPOWER1.55
PatriotismCONSERVATISM1.54
ExtroversionTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Winter X Games
CountryShare
United States86.2%
Canada3.6%
France3.1%

See Winter X Games audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Winter X Games have in United States?

Winter X Games has an estimated audience of 512,177 people in United States, concentrated in California and Colorado.

What is the gender split and age of Winter X Games fans?

42.9% of Winter X Games fans are female, 57.1% are male, with an average age of 39.1 years.

Which brands do Winter X Games fans like most?

Winter X Games fans show strongest brand affinity for Goop (8.94×), Governor of Michigan (12.25×), and Wok (10.6×) over the country average.

Where do Winter X Games fans live in United States?

Winter X Games fans in United States are most concentrated in California (reach 32,333), Colorado (reach 25,180), and New York (reach 20,017). These three regions account for the largest share of the active audience.

What other brands do Winter X Games fans also like?

Beyond Winter X Games itself, the audience over-indexes on Governor of Michigan (12.25×), Wok (10.6×), Vocal harmony (6.65×), and Grinch (5.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winter X Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.