Rowing (sport) Audience in United States
Rowing (sport) has an estimated audience of 5,581,866 people in United States. 44.7% are female, 55.3% are male, average age 38.3. Top brand affinities: The Historian, Elsword, Urban Outfitters, Pro-Ject, Vocal harmony.
Top brand affinities include The Historian, Elsword, Urban Outfitters, with strongest over-indexing on The Historian (29.07× the country average). Demographically, the Rowing (sport) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic
Demographics of Rowing (sport) fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 38.3 |
| Estimated audience size | 5,581,866 |
Audience persona
The typical Rowing (sport) fan in United States is more male, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for The Historian.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Historian | 29.07× | Literature |
| Elsword | 21.29× | Games |
| Urban Outfitters | 2.27× | Shopping |
| Pro-Ject | 4.84× | Music & Radio |
| Vocal harmony | 5.33× | Music & Radio |
| Product design | 2.17× | Business & Career |
| Combat sport | 1.75× | Sports |
| Bank account | 2.62× | Business & Career |
| Governor of Michigan | 6.76× | Politics & Society |
| Natural rubber | 1.85× | Cars & Mobility |
| Historic site | 3.44× | Arts & Culture |
| Goop | 4.23× | Internet & Social Media |
| Kansas | 2.05× | Travel & Leisure |
| Grinch | 2.99× | Movies & TV |
| Fairy godmother | 5.18× | Literature |
| Wok | 4.26× | Food & Beverages |
| Buying and Selling Real Estate | 4.8× | Home & Garden |
| Hipster | 5.75× | Politics & Society |
| Cherish (group) | 6.32× | Music & Radio |
| JDSU | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.73 |
| Sustainability | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.1% |
| United States | 18.2% |
| Brazil | 13.9% |
See Rowing (sport) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rowing (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.