Rascasse Audience Intelligence

Rowing (sport) Audience in United States

A data profile of the people who buy, follow and care about Rowing (sport) in United States — modelled from more than twelve digital signal sources. Rowing (sport) has an estimated audience of 5,581,866 people in United States.

#3524among Topic in United States#520in Sports

The average Rowing (sport) fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Raincoat, Google Drive, with strongest over-indexing on FIFA World Cup (2.22× the country average).

Demographically, the Rowing (sport) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rowing (sport) fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rowing (sport) profile in United States.

Audience size
5.6M
in United States
Gender
44.7%♀
55.3% male
Age
38.3
average years
Country rank
#6074
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rowing (sport) fans

44.7% are female, 55.3% are male, average age 38.3.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Rowing (sport) audience in United States
MetricValue
Female44.7%
Male55.3%
Average age38.3
Estimated audience size5,581,866
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Rowing (sport) audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Rowing (sport) audience comes from United States.

Worldwide audience distribution share by country for Rowing (sport)
CountryShare
Japan22.1%
United States18.2%
Brazil13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rowing (sport) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rowing (sport) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K1.22×
02Montana~20K1.12×
03Alaska~10K1.09×
04Vermont~10K1.09×
05Connecticut~60K1.07×
06Maine~20K1.07×
07South Dakota~10K1.07×
08Illinois~200K1.05×
09Wisconsin~90K1.04×
10Michigan~100K1.03×
11Missouri~90K1.03×
12Utah~50K1.03×
13North Dakota~10K1.03×
14Oregon~70K1.02×
15Kansas~40K1.02×
16New Jersey~100K1.01×
17Massachusetts~100K1.01×
18Delaware~20K1.01×
19Colorado~90K1.00×
20Idaho~30K1.00×
21Rhode Island~20K1.00×
22Washington~100K0.99×
23Iowa~50K0.99×
24Nebraska~30K0.99×
25Indiana~100K0.98×
26Oklahoma~60K0.98×
27Hawaii~20K0.98×
28Kentucky~70K0.97×
29New Mexico~30K0.97×
30West Virginia~30K0.97×
31New Hampshire~20K0.97×
32Washington, District of Columbia~20K0.96×
33Ohio~200K0.95×
34North Carolina~200K0.95×
35Maryland~90K0.95×
36Arkansas~40K0.95×
37New York~300K0.94×
38Virginia~100K0.94×
39Tennessee~100K0.94×
40Mississippi~40K0.94×
41California~600K0.93×
42Pennsylvania~200K0.92×
43South Carolina~80K0.92×
44Georgia~200K0.90×
45Alabama~70K0.90×
46Louisiana~60K0.90×
47Nevada~50K0.89×
48Florida~300K0.88×
49Arizona~100K0.88×
50Texas~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Rowing (sport), United States
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rowing (sport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rowing (sport) audience
#·InterestCategoryAffinity×
01Sport Club Corinthians PaulistaSports12.06×
02RaincoatFashion & Accessoires10.23×
03Big wave surfingSports8.88×
04NeymarSports4.58×
05UEFA Europa LeagueSports3.79×
06La LigaSports2.85×
07Cristiano RonaldoSports2.77×
08Crunch FitnessSports2.73×
09AerobicsSports2.64×
10Premier LeagueSports2.59×
11UEFA Champions LeagueSports2.47×
12GymnasticsSports2.28×
13FIFA World CupSports2.22×
14VolleyballSports2.13×
15InnovationBusiness & Career1.74×
16High schoolBusiness & Career1.71×
17Google DriveTechnology & Electronics1.70×
18PianoMusic & Radio1.69×
19Swimming poolSports1.64×
20Electric guitarMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rowing (sport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rowing (sport) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Sports ActivityPOWER1.50×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rowing (sport) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
CreativityOPEN0.85×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rowing (sport) have in United States?

Rowing (sport) has an estimated audience of 5,581,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rowing (sport) fans?

44.7% of Rowing (sport) fans are female, 55.3% are male, with an average age of 38.3 years.

03

Which brands do Rowing (sport) fans like most?

Rowing (sport) fans show strongest brand affinity for FIFA World Cup (2.22×), Raincoat (10.23×), and Google Drive (1.7×) over the country average.

04

Where do Rowing (sport) fans live in United States?

Rowing (sport) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rowing (sport) fans also like?

Beyond Rowing (sport) itself, the audience over-indexes on Raincoat (10.23×), Google Drive (1.7×), UEFA Champions League (2.47×), and Sport Club Corinthians Paulista (12.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Rowing (sport) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rowing (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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