Rowing (sport) Audience in United States
Rowing (sport) has an estimated audience of 5,581,866 people in United States. 44.7% are female, 55.3% are male, average age 38.3. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Novak Djokovic, Google Maps, Microblogging.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Novak Djokovic, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Rowing (sport) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic
Demographics of Rowing (sport) fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 38.3 |
| Estimated audience size | 5,581,866 |
Audience persona
The typical Rowing (sport) fan in United States is more male, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Novak Djokovic | 19.83× | Sports |
| Google Maps | 5.65× | Internet & Social Media |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| David Beckham | 23.45× | Sports |
| Capital One | 5× | Business & Career |
| Indeed.com | 4.56× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Tennis Warehouse | 29.07× | Shopping |
| Kia Sportage | 21.29× | Cars & Mobility |
| Venus Williams | 15.2× | Sports |
| Google News | 5.69× | News |
| Aaron Rodgers | 5.76× | Sports |
| Enterprise Rent-A-Car | 5.37× | Cars & Mobility |
| CarGurus | 5.15× | Cars & Mobility |
| AccuWeather | 5× | Home & Garden |
| Apple Store | 5.82× | Shopping |
| FIFA World Cup | 2.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.73 |
| Sustainability | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.1% |
| United States | 18.2% |
| Brazil | 13.9% |
See Rowing (sport) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rowing (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.