Rascasse Audience Intelligence

Design Milk Audience in United States

A data profile of the people who buy, follow and care about Design Milk in United States — modelled from more than twelve digital signal sources. Design Milk has an estimated audience of 273,198 people in United States.

#1707among Website / Newspaper / Magazine in United States#1726in Home & Garden

The average Design Milk fan in United States is 34.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Leroy Merlin, Danish design, Alessi (Italian company), with strongest over-indexing on Leroy Merlin (220.79× the country average).

Demographically, the Design Milk audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Design Milk fan in United States is balanced, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Design Milk profile in United States.

Audience size
273K
in United States
Gender
51.6%♀
48.4% male
Age
34.3
average years
Country rank
#50692
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Design Milk

51.6% are female, 48.4% are male, average age 34.3.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Design Milk audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.3
Estimated audience size273,198
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Design Milk audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Design Milk audience comes from United States.

Worldwide audience distribution share by country for Design Milk
CountryShare
United States38.3%
United Kingdom8.3%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Design Milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Design Milk fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K3.01×
02California~50K1.52×
03Washington~8K1.46×
04Washington, District of Columbia~1K1.45×
05Oregon~4K1.28×
06Vermont<1K1.24×
07Alaska<1K1.15×
08Illinois~10K1.11×
09Rhode Island<1K1.11×
10North Dakota<1K1.11×
11Montana<1K1.10×
12Colorado~5K1.09×
13South Dakota<1K1.09×
14Massachusetts~6K1.06×
15New Jersey~7K1.04×
16Hawaii~1K1.04×
17Nebraska~1K1.01×
18Maine<1K1.01×
19Delaware<1K1.01×
20New Hampshire~1K1.00×
21Idaho~1K0.98×
22West Virginia~1K0.98×
23New Mexico~1K0.96×
24Mississippi~2K0.94×
25Connecticut~3K0.93×
26Arkansas~2K0.93×
27Kansas~2K0.93×
28Utah~2K0.91×
29Iowa~2K0.91×
30Michigan~6K0.90×
31Oklahoma~3K0.90×
32Minnesota~3K0.89×
33Wisconsin~4K0.88×
34Louisiana~3K0.88×
35Kentucky~3K0.88×
36Nevada~2K0.88×
37Alabama~3K0.87×
38Indiana~4K0.86×
39Pennsylvania~8K0.85×
40Arizona~5K0.85×
41South Carolina~4K0.85×
42Maryland~4K0.84×
43Missouri~4K0.84×
44Tennessee~5K0.82×
45Ohio~7K0.81×
46Virginia~5K0.80×
47Georgia~7K0.79×
48North Carolina~6K0.78×
49Florida~10K0.71×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Design Milk, United States
0.69×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Design Milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Design Milk audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping220.79×
02Poltrona FrauHome & Garden184.07×
03ArtemideHome & Garden180.62×
04Alessi (Italian company)Home & Garden117.43×
05B&B ItaliaHome & Garden86.70×
06SojuFood & Beverages80.16×
07Danish designHome & Garden49.26×
08Roche BoboisHome & Garden45.95×
09LG TVTechnology & Electronics44.15×
10Scandinavian designHome & Garden33.58×
11Indiana Jones (franchise)Movies & TV24.20×
12AdobeTechnology & Electronics19.90×
13International educationBusiness & Career18.43×
14DumplingFood & Beverages14.67×
15Art dealerArts & Culture14.30×
16Pulp FictionMovies & TV12.69×
17ToiletHome & Garden9.73×
18Modern architectureArts & Culture7.46×
19The SopranosMovies & TV6.84×
20IKEAHome & Garden5.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Design Milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Design Milk audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM12.64×
Quality AwarenessPREMIUM5.90×
Luxury OrientationPREMIUM2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Design Milk audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Social Media UsageJOY0.75×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Design Milk have in United States?

Design Milk has an estimated audience of 273,198 people in United States, concentrated in New York and California.

02

What is the gender split and age of Design Milk fans?

51.6% of Design Milk fans are female, 48.4% are male, with an average age of 34.3 years.

03

Which brands do Design Milk fans like most?

Design Milk fans show strongest brand affinity for Leroy Merlin (220.79×), Danish design (49.26×), and Alessi (Italian company) (117.43×) over the country average.

04

Where do Design Milk fans live in United States?

Design Milk fans in United States are most concentrated in New York (reach ~50K), California (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Design Milk fans also like?

Beyond Design Milk itself, the audience over-indexes on Danish design (49.26×), Alessi (Italian company) (117.43×), Artemide (180.62×), and Poltrona Frau (184.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Design Milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Design Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →