Design Milk Audience in United States

Design Milk logo

Design Milk has an estimated audience of 273,596 people in United States. 51.6% are female, 48.4% are male, average age 34.3. Top regions: New York, California, Texas. Top brand affinities: Leroy Merlin, Danish design, B&B Italia, Alessi (Italian company), Artemide.

The average Design Milk fan in United States is 34.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Leroy Merlin, Danish design, B&B Italia, with strongest over-indexing on Leroy Merlin (255.32× the country average). Demographically, the Design Milk audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Design Milk fans

Demographic split for Design Milk audience in United States
MetricValue
Female51.6%
Male48.4%
Average age34.3
Estimated audience size273,596

Audience persona

The typical Design Milk fan in United States is balanced, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Top regions in United States

Top regions ranked by reach for Design Milk in United States
RegionReachAffinity
New York50,2653.29×
California49,3531.64×
Texas15,4950.66×
Illinois11,4411.26×
Florida9,3510.5×
Washington9,2001.68×
Pennsylvania7,7630.84×
New Jersey7,3991.06×
Michigan6,0630.85×
Georgia5,8170.69×
Massachusetts5,6981.06×
Colorado5,5471.29×
Ohio4,9230.58×
North Carolina4,8590.59×
Oregon4,8521.55×
Virginia4,2590.64×
Arizona4,0580.73×
Indiana3,1530.63×
Maryland3,1030.66×
Wisconsin3,0570.74×
Minnesota2,9530.75×
Tennessee2,7010.49×
Missouri2,1810.49×
Connecticut2,0420.74×
Washington, District of Columbia1,8562.26×
Utah1,7610.72×
Kentucky1,5150.44×
Nebraska1,4951.09×
South Carolina1,4790.36×
Mississippi1,4170.63×
Hawaii1,3761.17×
Arkansas1,3640.61×
Nevada1,3260.5×
Louisiana1,2600.36×
Rhode Island1,2411.43×
Oklahoma1,2310.41×
Iowa1,1970.53×
Alabama1,1730.31×
Kansas1,1710.54×
West Virginia1,1700.92×
Alaska1,1682×
Idaho1,0810.79×
Montana1,0181.34×
South Dakota1,0051.59×
North Dakota9781.74×
New Hampshire9640.89×
Wyoming9472.33×
New Mexico9390.68×
Maine9300.95×
Vermont9161.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Design Milk audience
BrandAffinityCategory
Leroy Merlin255.32×Shopping
Danish design37×Home & Garden
B&B Italia116.78×Home & Garden
Alessi (Italian company)94.18×Home & Garden
Artemide161.7×Home & Garden
Roche Bobois45.09×Home & Garden
Poltrona Frau162.99×Home & Garden
Scandinavian design25.91×Home & Garden
Houzz11.24×Home & Garden
Chandelier20.49×Home & Garden
Kia Sportage24.26×Cars & Mobility
IKEA4.86×Home & Garden
Soju51.62×Food & Beverages
Modern architecture6.87×Arts & Culture
Renovation4.43×Home & Garden
Adobe11.24×Technology & Electronics
Palestine16.12×Travel & Leisure
Drop shipping5.61×Shopping
Indiana Jones (franchise)16.06×Movies & TV
LG TV34.85×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Design Milk audience
TraitClusterScore
Design AffinityPREMIUM10.87
Quality AwarenessPREMIUM6.47
Luxury OrientationPREMIUM3.24
DIY MentalityTHRILL2.75
SustainabilityBALANCE1.85
Early Adopter MentalityPOWER1.84

Worldwide distribution

Worldwide audience distribution share by country for Design Milk
CountryShare
United States38.3%
United Kingdom8.3%
China7.5%

See Design Milk audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Design Milk have in United States?

Design Milk has an estimated audience of 273,596 people in United States, concentrated in New York and California.

What is the gender split and age of Design Milk fans?

51.6% of Design Milk fans are female, 48.4% are male, with an average age of 34.3 years.

Which brands do Design Milk fans like most?

Design Milk fans show strongest brand affinity for Leroy Merlin (255.32×), Danish design (37×), and B&B Italia (116.78×) over the country average.

Where do Design Milk fans live in United States?

Design Milk fans in United States are most concentrated in New York (reach 50,265), California (reach 49,353), and Texas (reach 15,495). These three regions account for the largest share of the active audience.

What other brands do Design Milk fans also like?

Beyond Design Milk itself, the audience over-indexes on Danish design (37×), B&B Italia (116.78×), Alessi (Italian company) (94.18×), and Artemide (161.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Design Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.