Dumpling Audience in United States
Dumpling has an estimated audience of 3,223,848 people in United States. 63.7% are female, 36.3% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Din Tai Fun, Din Tai Fung, Gordon Ramsey, Home Designing, Mandu (dumpling).
The average Dumpling fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Din Tai Fun, Din Tai Fung, Gordon Ramsey, with strongest over-indexing on Din Tai Fun (9.65× the country average). Demographically, the Dumpling audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Dumpling fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.6 |
| Estimated audience size | 3,223,848 |
Audience persona
The typical Dumpling fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Din Tai Fun.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 829,298 | 2.34× |
| Texas | 450,362 | 1.62× |
| New York | 355,834 | 1.98× |
| Florida | 234,160 | 1.07× |
| Illinois | 125,708 | 1.17× |
| Washington | 118,621 | 1.83× |
| Georgia | 102,045 | 1.03× |
| New Jersey | 92,716 | 1.13× |
| Pennsylvania | 92,413 | 0.85× |
| North Carolina | 91,219 | 0.94× |
| Virginia | 86,248 | 1.1× |
| Massachusetts | 85,829 | 1.35× |
| Colorado | 82,677 | 1.63× |
| Arizona | 78,490 | 1.19× |
| Ohio | 68,535 | 0.69× |
| Michigan | 64,826 | 0.77× |
| Tennessee | 59,983 | 0.93× |
| Oregon | 56,960 | 1.54× |
| Maryland | 56,797 | 1.02× |
| Nevada | 48,861 | 1.57× |
| Indiana | 44,994 | 0.76× |
| Wisconsin | 42,161 | 0.87× |
| Missouri | 41,551 | 0.8× |
| Louisiana | 38,406 | 0.92× |
| Minnesota | 38,172 | 0.83× |
| South Carolina | 37,600 | 0.78× |
| Oklahoma | 34,727 | 0.97× |
| Alabama | 34,683 | 0.77× |
| Kentucky | 29,216 | 0.72× |
| Connecticut | 27,549 | 0.85× |
| Utah | 26,638 | 0.92× |
| Kansas | 22,491 | 0.89× |
| Arkansas | 21,048 | 0.79× |
| New Mexico | 19,864 | 1.23× |
| Iowa | 19,601 | 0.74× |
| Mississippi | 17,278 | 0.65× |
| Washington, District of Columbia | 15,744 | 1.62× |
| Nebraska | 13,785 | 0.85× |
| Hawaii | 12,031 | 0.87× |
| Idaho | 11,697 | 0.72× |
| Rhode Island | 9,306 | 0.91× |
| New Hampshire | 9,242 | 0.73× |
| Maine | 8,538 | 0.74× |
| West Virginia | 7,797 | 0.52× |
| Delaware | 6,437 | 0.72× |
| Alaska | 5,471 | 0.79× |
| Vermont | 5,175 | 0.91× |
| Montana | 5,139 | 0.57× |
| South Dakota | 4,456 | 0.6× |
| North Dakota | 4,194 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Din Tai Fun | 9.65× | Food & Beverages |
| Din Tai Fung | 11.18× | Food & Beverages |
| Gordon Ramsey | 9.47× | Food & Beverages |
| Home Designing | 10.06× | Home & Garden |
| Mandu (dumpling) | 36.1× | Food & Beverages |
| Kimchi | 14.71× | Food & Beverages |
| See's Candies | 8.38× | Shopping |
| Stuffing | 9.21× | Food & Beverages |
| Korean hip hop | 3.25× | Music & Radio |
| Kitchen Design | 6.33× | Home & Garden |
| Productivity | 3.65× | Business & Career |
| Seafood | 2.25× | Food & Beverages |
| Galbi | 33.82× | Food & Beverages |
| Meat | 1.57× | Food & Beverages |
| Noodle | 4.11× | Food & Beverages |
| Flour | 2.27× | Food & Beverages |
| Fruit | 1.55× | Food & Beverages |
| Panda Express | 1.88× | Food & Beverages |
| Tea | 1.56× | Food & Beverages |
| Street food | 2.44× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.63 |
| Urban Lifestyle | OPEN | 1.57 |
| Indulgence | JOY | 1.56 |
| Travelling | THRILL | 1.4 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Taiwan | 5.8% |
| China | 5.5% |
See Dumpling audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Dumpling have in United States?
Dumpling has an estimated audience of 3,223,848 people in United States, concentrated in California and Texas.
What is the gender split and age of Dumpling fans?
63.7% of Dumpling fans are female, 36.3% are male, with an average age of 40.6 years.
Which brands do Dumpling fans like most?
Dumpling fans show strongest brand affinity for Din Tai Fun (9.65×), Din Tai Fung (11.18×), and Gordon Ramsey (9.47×) over the country average.
Where do Dumpling fans live in United States?
Dumpling fans in United States are most concentrated in California (reach 829,298), Texas (reach 450,362), and New York (reach 355,834). These three regions account for the largest share of the active audience.
What other brands do Dumpling fans also like?
Beyond Dumpling itself, the audience over-indexes on Din Tai Fung (11.18×), Gordon Ramsey (9.47×), Home Designing (10.06×), and Mandu (dumpling) (36.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dumpling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.