Rascasse Audience Intelligence

Dumpling Audience in United States

A data profile of the people who buy, follow and care about Dumpling in United States — modelled from more than twelve digital signal sources. Dumpling has an estimated audience of 3,223,848 people in United States.

#69among Dish in United States#4904among Topic in United States#621in Food & Beverages

The average Dumpling fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Din Tai Fun, Din Tai Fung, Gordon Ramsey, with strongest over-indexing on Din Tai Fun (9.65× the country average).

Demographically, the Dumpling audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dumpling fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Din Tai Fun.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dumpling profile in United States.

Audience size
3.2M
in United States
Gender
63.7%♀
36.3% male
Age
40.6
average years
Country rank
#9671
Topic in United States
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dumpling fans

63.7% are female, 36.3% are male, average age 40.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Dumpling audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.6
Estimated audience size3,223,848
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Dumpling audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Dumpling audience comes from United States.

Worldwide audience distribution share by country for Dumpling
CountryShare
United States18.9%
Taiwan5.8%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dumpling audience in United States is strongest.

Fig. 05

Top regions by affinity

Dumpling fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.88×
02New York~300K1.67×
03Texas~400K1.56×
04Washington~100K1.48×
05Colorado~70K1.33×
06Nevada~40K1.32×
07Washington, District of Columbia~10K1.30×
08Oregon~50K1.26×
09Massachusetts~80K1.21×
10New Jersey~90K1.15×
11Illinois~100K1.14×
12New Mexico~20K1.11×
13Louisiana~50K1.10×
14Georgia~100K1.08×
15Arizona~70K1.07×
16Florida~200K1.06×
17Virginia~80K1.04×
18Nebraska~20K1.04×
19Maryland~60K1.03×
20Oklahoma~40K1.02×
21Tennessee~60K0.98×
22Pennsylvania~100K0.97×
23North Carolina~90K0.97×
24Alabama~40K0.97×
25Kansas~20K0.96×
26Connecticut~30K0.95×
27Utah~30K0.95×
28Mississippi~30K0.95×
29Arkansas~30K0.95×
30Delaware~8K0.94×
31Rhode Island~9K0.93×
32Indiana~50K0.92×
33Missouri~50K0.91×
34Kentucky~40K0.91×
35South Carolina~40K0.89×
36Wisconsin~40K0.89×
37Iowa~20K0.88×
38Minnesota~40K0.87×
39Vermont~5K0.87×
40Ohio~90K0.86×
41West Virginia~10K0.85×
42Michigan~70K0.84×
43Hawaii~10K0.84×
44Alaska~6K0.82×
45North Dakota~5K0.80×
46South Dakota~6K0.79×
47New Hampshire~10K0.75×
48Maine~9K0.74×
49Idaho~10K0.70×
50Montana~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Dumpling, United States
0.60×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dumpling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dumpling audience
#·InterestCategoryAffinity×
01Mandu (dumpling)Food & Beverages36.10×
02GalbiFood & Beverages33.82×
03KimchiFood & Beverages14.71×
04Din Tai FungFood & Beverages11.18×
05Home DesigningHome & Garden10.06×
06Din Tai FunFood & Beverages9.65×
07Gordon RamseyFood & Beverages9.47×
08StuffingFood & Beverages9.21×
09See's CandiesShopping8.38×
10Kitchen DesignHome & Garden6.33×
11NoodleFood & Beverages4.11×
12ProductivityBusiness & Career3.65×
13Korean hip hopMusic & Radio3.25×
14Street foodFood & Beverages2.44×
15FlourFood & Beverages2.27×
16SeafoodFood & Beverages2.25×
17Panda ExpressFood & Beverages1.88×
18MeatFood & Beverages1.57×
19TeaFood & Beverages1.56×
20FruitFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dumpling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dumpling audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.57×
IndulgenceJOY1.40×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dumpling audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Career OrientationPOWER0.99×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dumpling have in United States?

Dumpling has an estimated audience of 3,223,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dumpling fans?

63.7% of Dumpling fans are female, 36.3% are male, with an average age of 40.6 years.

03

Which brands do Dumpling fans like most?

Dumpling fans show strongest brand affinity for Din Tai Fun (9.65×), Din Tai Fung (11.18×), and Gordon Ramsey (9.47×) over the country average.

04

Where do Dumpling fans live in United States?

Dumpling fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dumpling fans also like?

Beyond Dumpling itself, the audience over-indexes on Din Tai Fung (11.18×), Gordon Ramsey (9.47×), Home Designing (10.06×), and Mandu (dumpling) (36.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dumpling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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