Dumpling Audience in Germany
Dumpling has an estimated audience of 238,501 people in Germany. 63.7% are female, 36.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steve Wozniak, Cantonese cuisine, Hong Kong cuisine, Taiwanese cuisine, Din Tai Fun.
The average Dumpling fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steve Wozniak, Cantonese cuisine, Hong Kong cuisine, with strongest over-indexing on Steve Wozniak (247.6× the country average). Demographically, the Dumpling audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Dumpling fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 38.9 |
| Estimated audience size | 238,501 |
Audience persona
The typical Dumpling fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Steve Wozniak.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,787 | 0.95× |
| Bayern | 47,217 | 1.23× |
| Baden-Württemberg | 33,620 | 1.03× |
| Berlin | 24,844 | 2.33× |
| Niedersachsen | 21,218 | 0.92× |
| Hessen | 20,197 | 1.11× |
| Rheinland-Pfalz | 10,404 | 0.87× |
| Sachsen | 9,235 | 0.79× |
| Hamburg | 7,731 | 1.43× |
| Schleswig-Holstein | 7,509 | 0.88× |
| Brandenburg | 5,926 | 0.8× |
| Thüringen | 4,240 | 0.7× |
| Sachsen-Anhalt | 4,192 | 0.68× |
| Mecklenburg-Vorpommern | 2,561 | 0.56× |
| Saarland | 2,128 | 0.73× |
| Bremen | 2,013 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steve Wozniak | 247.6× | Technology & Electronics |
| Cantonese cuisine | 97.24× | Food & Beverages |
| Hong Kong cuisine | 121.91× | Food & Beverages |
| Taiwanese cuisine | 55.26× | Food & Beverages |
| Din Tai Fun | 53.19× | Food & Beverages |
| Chinese restaurant | 64.74× | Food & Beverages |
| Tofu | 25.48× | Food & Beverages |
| Portuguese cuisine | 16.26× | Food & Beverages |
| Auguste Escoffier | 54.35× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Tagesschau | 1.83× | Movies & TV |
| Soybean | 15.02× | Food & Beverages |
| Stuffing | 35× | Food & Beverages |
| Beauty | 1.59× | Beauty & Wellness |
| Design | 1.56× | Home & Garden |
| Online shopping | 1.56× | Shopping |
| Discount stores | 1.76× | Shopping |
| REWE | 1.95× | Shopping |
| Cooking | 1.8× | Food & Beverages |
| Ayurveda | 7.68× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.21 |
| Convenience Orientation | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.65 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.52 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Taiwan | 5.8% |
| China | 5.5% |
See Dumpling audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Dumpling have in Germany?
Dumpling has an estimated audience of 238,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dumpling fans?
63.7% of Dumpling fans are female, 36.3% are male, with an average age of 38.9 years.
Which brands do Dumpling fans like most?
Dumpling fans show strongest brand affinity for Steve Wozniak (247.6×), Cantonese cuisine (97.24×), and Hong Kong cuisine (121.91×) over the country average.
Where do Dumpling fans live in Germany?
Dumpling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,787), Bayern (reach 47,217), and Baden-Württemberg (reach 33,620). These three regions account for the largest share of the active audience.
What other brands do Dumpling fans also like?
Beyond Dumpling itself, the audience over-indexes on Cantonese cuisine (97.24×), Hong Kong cuisine (121.91×), Taiwanese cuisine (55.26×), and Din Tai Fun (53.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dumpling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.