Cantonese cuisine Audience in Germany
Cantonese cuisine has an estimated audience of 402,687 people in Germany. 43.6% are female, 56.4% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dim sum, American Chinese cuisine, Spare ribs, Pork ribs, Dumpling.
The average Cantonese cuisine fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dim sum, American Chinese cuisine, Spare ribs, with strongest over-indexing on Dim sum (61.09× the country average). Demographically, the Cantonese cuisine audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Cantonese cuisine fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 44.7 |
| Estimated audience size | 402,687 |
Audience persona
The typical Cantonese cuisine fan in Germany is more male, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Dim sum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 42,896 | 0.49× |
| Bayern | 29,101 | 0.45× |
| Baden-Württemberg | 28,690 | 0.52× |
| Thüringen | 22,248 | 2.17× |
| Brandenburg | 22,149 | 1.77× |
| Rheinland-Pfalz | 21,267 | 1.05× |
| Niedersachsen | 21,004 | 0.54× |
| Berlin | 20,568 | 1.14× |
| Sachsen | 19,634 | 0.99× |
| Schleswig-Holstein | 18,652 | 1.29× |
| Hessen | 17,976 | 0.59× |
| Hamburg | 12,429 | 1.37× |
| Mecklenburg-Vorpommern | 6,093 | 0.79× |
| Saarland | 6,057 | 1.22× |
| Bremen | 5,944 | 1.73× |
| Sachsen-Anhalt | 4,618 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dim sum | 61.09× | Food & Beverages |
| American Chinese cuisine | 54.68× | Food & Beverages |
| Spare ribs | 22.1× | Food & Beverages |
| Pork ribs | 21.32× | Food & Beverages |
| Dumpling | 17.97× | Food & Beverages |
| Pork belly | 19.91× | Food & Beverages |
| Rib | 27.29× | Food & Beverages |
| Vitreous enamel | 2.74× | Home & Garden |
| Barbecue | 1.92× | Food & Beverages |
| ImmoScout24 | 1.55× | Home & Garden |
| Short ribs | 43.54× | Food & Beverages |
| Slow cooker | 8.71× | Food & Beverages |
| Burger King | 1.53× | Food & Beverages |
| Vegetarian cuisine | 1.67× | Food & Beverages |
| Beef | 2.79× | Food & Beverages |
| Taiwanese cuisine | 18.23× | Food & Beverages |
| Ribs (food) | 7.61× | Food & Beverages |
| Breakfast | 1.89× | Food & Beverages |
| Steak | 2.3× | Food & Beverages |
| Chinese cuisine | 3.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.26 |
| Urban Lifestyle | OPEN | 1.9 |
| Indulgence | JOY | 1.87 |
| Spirituality | BALANCE | 1.84 |
| Tradition | CONSERVATISM | 1.79 |
| Patriotism | CONSERVATISM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 11.0% |
| Vietnam | 7.5% |
See Cantonese cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Cantonese cuisine have in Germany?
Cantonese cuisine has an estimated audience of 402,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cantonese cuisine fans?
43.6% of Cantonese cuisine fans are female, 56.4% are male, with an average age of 44.7 years.
Which brands do Cantonese cuisine fans like most?
Cantonese cuisine fans show strongest brand affinity for Dim sum (61.09×), American Chinese cuisine (54.68×), and Spare ribs (22.1×) over the country average.
Where do Cantonese cuisine fans live in Germany?
Cantonese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 42,896), Bayern (reach 29,101), and Baden-Württemberg (reach 28,690). These three regions account for the largest share of the active audience.
What other brands do Cantonese cuisine fans also like?
Beyond Cantonese cuisine itself, the audience over-indexes on American Chinese cuisine (54.68×), Spare ribs (22.1×), Pork ribs (21.32×), and Dumpling (17.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cantonese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.