Spare ribs Audience in Germany
Spare ribs has an estimated audience of 246,438 people in Germany. 38.6% are female, 61.4% are male, average age 41.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Picnic, Graham Greene (actor), Unique Gifts, EVO Fitness, Alaska.
The average Spare ribs fan in Germany is 41.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Picnic, Graham Greene (actor), Unique Gifts, with strongest over-indexing on Picnic (14.71× the country average). Demographically, the Spare ribs audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Spare ribs fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.2 |
| Estimated audience size | 246,438 |
Audience persona
The typical Spare ribs fan in Germany is more male, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 65,417 | 1.65× |
| Nordrhein-Westfalen | 62,285 | 1.16× |
| Baden-Württemberg | 44,788 | 1.33× |
| Niedersachsen | 28,482 | 1.19× |
| Hessen | 20,833 | 1.11× |
| Rheinland-Pfalz | 14,676 | 1.19× |
| Schleswig-Holstein | 9,625 | 1.09× |
| Sachsen | 8,472 | 0.7× |
| Berlin | 7,633 | 0.69× |
| Brandenburg | 6,040 | 0.79× |
| Hamburg | 5,226 | 0.94× |
| Thüringen | 4,984 | 0.79× |
| Sachsen-Anhalt | 4,128 | 0.65× |
| Mecklenburg-Vorpommern | 4,101 | 0.87× |
| Saarland | 3,097 | 1.02× |
| Bremen | 1,746 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 14.71× | Kids & Family |
| Graham Greene (actor) | 7.28× | |
| Unique Gifts | 2.43× | Shopping |
| EVO Fitness | 14.86× | Sports |
| Alaska | 5.68× | Travel & Leisure |
| Haberler | 1.91× | News |
| Birthday Gifts | 2.22× | Kids & Family |
| Keeper (password manager) | 5.61× | Technology & Electronics |
| Stradivarius | 1.63× | Shopping |
| Progressive rock | 1.53× | Music & Radio |
| Stucco | 2.02× | Home & Garden |
| Gush Katif | 11.31× | Travel & Leisure |
| Sailor | 3.18× | Travel & Leisure |
| Pleven | 8.2× | Travel & Leisure |
| Google Analytics | 1.53× | Internet & Social Media |
| Esra Erol | 3.26× | Movies & TV |
| Golden Gate | 3.05× | Games |
| Home Delivery | 1.51× | Food & Beverages |
| Tuscany | 2.51× | Travel & Leisure |
| Jura Mountains | 3.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| Pet Ownership | JOY | 1.37 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Patriotism | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Germany | 12.4% |
| Netherlands | 6.2% |
See Spare ribs audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Spare ribs have in Germany?
Spare ribs has an estimated audience of 246,438 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Spare ribs fans?
38.6% of Spare ribs fans are female, 61.4% are male, with an average age of 41.2 years.
Which brands do Spare ribs fans like most?
Spare ribs fans show strongest brand affinity for Picnic (14.71×), Graham Greene (actor) (7.28×), and Unique Gifts (2.43×) over the country average.
Where do Spare ribs fans live in Germany?
Spare ribs fans in Germany are most concentrated in Bayern (reach 65,417), Nordrhein-Westfalen (reach 62,285), and Baden-Württemberg (reach 44,788). These three regions account for the largest share of the active audience.
What other brands do Spare ribs fans also like?
Beyond Spare ribs itself, the audience over-indexes on Graham Greene (actor) (7.28×), Unique Gifts (2.43×), EVO Fitness (14.86×), and Alaska (5.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spare ribs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.