Spare ribs Audience in Germany
A data profile of the people who buy, follow and care about Spare ribs in Germany — modelled from more than twelve digital signal sources. Spare ribs has an estimated audience of 246,438 people in Germany.
The average Spare ribs fan in Germany is 41.2 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Cantonese cuisine, Transfermarkt, Sorbet, with strongest over-indexing on Cantonese cuisine (22.1× the country average).
Demographically, the Spare ribs audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Spare ribs fan in Germany is more male, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Cantonese cuisine.
At a glance
The key figures that characterise the Spare ribs profile in Germany.
Search interest · 12-month trend
Demographics of Spare ribs fans
38.6% are female, 61.4% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.2 |
| Estimated audience size | 246,438 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Spare ribs audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.8% |
| Germany | 11.3% |
| Switzerland | 8.5% |
Geography
Where the Spare ribs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~60K | 1.63× | |
| 02 | Baden-Württemberg | ~40K | 1.30× | |
| 03 | Rheinland-Pfalz | ~10K | 1.18× | |
| 04 | Niedersachsen | ~30K | 1.17× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.13× | |
| 06 | Hessen | ~20K | 1.09× | |
| 07 | Schleswig-Holstein | ~9K | 1.07× | |
| 08 | Saarland | ~3K | 1.06× | |
| 09 | Hamburg | ~5K | 0.93× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.91× | |
| 11 | Bremen | ~2K | 0.86× | |
| 12 | Thüringen | ~5K | 0.85× | |
| 13 | Brandenburg | ~6K | 0.80× | |
| 14 | Sachsen | ~9K | 0.71× | |
| 15 | Sachsen-Anhalt | ~4K | 0.69× | |
| 16 | Berlin | ~7K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Spare ribs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camembert | Food & Beverages | 24.78× | ||
| 02 | Cantonese cuisine | Food & Beverages | 22.10× | ||
| 03 | Arda Turan | Sports | 20.00× | ||
| 04 | Dumpling | Food & Beverages | 15.92× | ||
| 05 | Sorbet | Food & Beverages | 15.52× | ||
| 06 | Serge Gnabry | Sports | 11.14× | ||
| 07 | Ankerkraut | Food & Beverages | 8.11× | ||
| 08 | Albania national football team | Sports | 7.83× | ||
| 09 | Leon Goretzka | Sports | 7.01× | ||
| 10 | Holstein Kiel | Sports | 6.20× | ||
| 11 | Sparkling wine | Food & Beverages | 4.34× | ||
| 12 | Transfermarkt | Sports | 3.38× | ||
| 13 | Grilling | Food & Beverages | 2.48× | ||
| 14 | Nature | Home & Garden | 2.28× | ||
| 15 | Tagesschau | Movies & TV | 2.09× | ||
| 16 | Family | Kids & Family | 1.98× | ||
| 17 | Barbecue | Food & Beverages | 1.88× | ||
| 18 | Müller (company) | Food & Beverages | 1.79× | ||
| 19 | Netto Marken-Discount | Shopping | 1.71× | ||
| 20 | Kaufland | Shopping | 1.54× |
Personality of the Spare ribs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Sports Activity | POWER | 0.72× | |
| Creativity | OPEN | 0.73× |
Frequently asked questions
How many fans does Spare ribs have in Germany?
Spare ribs has an estimated audience of 246,438 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Spare ribs fans?
38.6% of Spare ribs fans are female, 61.4% are male, with an average age of 41.2 years.
Which brands do Spare ribs fans like most?
Spare ribs fans show strongest brand affinity for Cantonese cuisine (22.1×), Transfermarkt (3.38×), and Sorbet (15.52×) over the country average.
Where do Spare ribs fans live in Germany?
Spare ribs fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Spare ribs fans also like?
Beyond Spare ribs itself, the audience over-indexes on Transfermarkt (3.38×), Sorbet (15.52×), Leon Goretzka (7.01×), and Tagesschau (2.09×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Spare ribs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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