Rascasse Audience Intelligence

Kitchen Design Audience in United States

A data profile of the people who buy, follow and care about Kitchen Design in United States — modelled from more than twelve digital signal sources. Kitchen Design has an estimated audience of 4,822,050 people in United States.

#3870among Topic in United States#466in Home & Garden

The average Kitchen Design fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Outback Steakhouse, Red wine, International education, with strongest over-indexing on Outback Steakhouse (8.85× the country average).

Demographically, the Kitchen Design audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchen Design fan in United States is more female, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Outback Steakhouse.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen Design profile in United States.

Audience size
4.8M
in United States
Gender
65.4%♀
34.6% male
Age
32.5
average years
Country rank
#6917
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen Design fans

65.4% are female, 34.6% are male, average age 32.5.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Kitchen Design audience in United States
MetricValue
Female65.4%
Male34.6%
Average age32.5
Estimated audience size4,822,050
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Kitchen Design audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Kitchen Design audience comes from United States.

Worldwide audience distribution share by country for Kitchen Design
CountryShare
United States27.9%
United Kingdom10.0%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen Design fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K1.69×
02Rhode Island~20K1.49×
03Maine~30K1.48×
04Vermont~10K1.42×
05Connecticut~70K1.39×
06New York~300K1.27×
07Kansas~50K1.25×
08Massachusetts~100K1.24×
09Nebraska~30K1.22×
10New Hampshire~20K1.22×
11New Jersey~100K1.21×
12Pennsylvania~200K1.15×
13Iowa~40K1.12×
14Illinois~200K1.09×
15Missouri~80K1.06×
16Hawaii~20K1.06×
17Alaska~10K1.06×
18Florida~300K1.05×
19Michigan~100K1.04×
20Colorado~80K1.03×
21Georgia~100K1.01×
22Maryland~80K1.00×
23Ohio~100K0.97×
24Tennessee~90K0.97×
25California~500K0.95×
26Mississippi~40K0.95×
27West Virginia~20K0.94×
28Virginia~100K0.92×
29Wisconsin~70K0.92×
30Delaware~10K0.92×
31Indiana~80K0.91×
32South Carolina~70K0.90×
33Kentucky~50K0.90×
34Minnesota~60K0.89×
35North Carolina~100K0.88×
36Washington~90K0.88×
37Arkansas~40K0.88×
38South Dakota~10K0.86×
39Montana~10K0.85×
40Alabama~60K0.84×
41North Dakota~8K0.84×
42Utah~30K0.81×
43Oregon~40K0.80×
44Washington, District of Columbia~10K0.80×
45Louisiana~50K0.79×
46Oklahoma~40K0.77×
47Arizona~70K0.75×
48New Mexico~20K0.72×
49Nevada~30K0.68×
50Texas~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Kitchen Design, United States
0.67×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen Design audience
#·InterestCategoryAffinity×
01International educationBusiness & Career17.53×
02Korean barbecueFood & Beverages16.91×
03Benjamin MooreHome & Garden13.95×
04White wineFood & Beverages9.75×
05Red wineFood & Beverages9.35×
06Outback SteakhouseFood & Beverages8.85×
07Back to the FutureMovies & TV8.85×
08Information securityBusiness & Career8.62×
09ShrimpFood & Beverages7.13×
10Natural foodsFood & Beverages5.75×
11ToiletHome & Garden5.63×
12ShowerBeauty & Wellness5.53×
13Property finderHome & Garden5.15×
14LaundryHome & Garden5.00×
15PhilanthropyArts & Culture4.42×
167-ElevenShopping3.40×
17CookbookFood & Beverages3.34×
18VegetableFood & Beverages3.19×
19MarshallsFashion & Accessoires2.72×
20TikTokInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen Design audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.64×
IndulgenceJOY2.37×
Quality AwarenessPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen Design audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
CreativityOPEN0.97×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen Design have in United States?

Kitchen Design has an estimated audience of 4,822,050 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kitchen Design fans?

65.4% of Kitchen Design fans are female, 34.6% are male, with an average age of 32.5 years.

03

Which brands do Kitchen Design fans like most?

Kitchen Design fans show strongest brand affinity for Outback Steakhouse (8.85×), Red wine (9.35×), and International education (17.53×) over the country average.

04

Where do Kitchen Design fans live in United States?

Kitchen Design fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen Design fans also like?

Beyond Kitchen Design itself, the audience over-indexes on Red wine (9.35×), International education (17.53×), Shrimp (7.13×), and White wine (9.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchen Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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