Rascasse Audience Intelligence

Din Tai Fun Target Market in United States

A data profile of the people who buy, follow and care about Din Tai Fun in United States — modelled from more than twelve digital signal sources. Din Tai Fun has an estimated audience of 14,859,763 people in United States.

#22among Restaurants in United States#220among Brand in United States#191in Food & Beverages

The average Din Tai Fun fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Dumpling, Fast casual restaurants, Din Tai Fung, with strongest over-indexing on Dumpling (9.65× the country average).

Demographically, the Din Tai Fun audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Din Tai Fun fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Dumpling.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Din Tai Fun profile in United States.

Audience size
14.9M
in United States
Gender
59.8%♀
40.2% male
Age
40.7
average years
Country rank
#2352
Brand in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Din Tai Fun

59.8% are female, 40.2% are male, average age 40.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Din Tai Fun audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.7
Estimated audience size14,859,763
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Din Tai Fun audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Din Tai Fun audience comes from United States.

Worldwide audience distribution share by country for Din Tai Fun
CountryShare
United States80.8%
Canada5.4%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Din Tai Fun audience in United States is strongest.

Fig. 05

Top regions by affinity

Din Tai Fun customers by region in United States
#RegionReachAffinity×
01Washington~2.5M8.50×
02Nevada~1M7.27×
03California~10M6.34×
04Oregon~700K4.45×
05New York~3M3.78×
06Arizona~900K3.06×
07New Jersey~600K1.60×
08Hawaii~60K0.99×
09Utah~100K0.92×
10Connecticut~100K0.83×
11Washington, District of Columbia~30K0.68×
12Idaho~50K0.65×
13Massachusetts~200K0.55×
14Alaska~20K0.53×
15Colorado~100K0.49×
16Montana~20K0.47×
17New Mexico~30K0.46×
18Rhode Island~20K0.45×
19Virginia~200K0.44×
20Texas~500K0.43×
21Maryland~100K0.43×
22Illinois~200K0.41×
23North Dakota~10K0.39×
24Vermont~10K0.39×
25Delaware~10K0.37×
26Pennsylvania~200K0.36×
27South Dakota~10K0.36×
28Florida~300K0.35×
29New Hampshire~20K0.34×
30Georgia~100K0.33×
31Minnesota~70K0.33×
32Nebraska~20K0.32×
33Kansas~40K0.31×
34Maine~20K0.30×
35Michigan~100K0.29×
36West Virginia~20K0.29×
37North Carolina~100K0.28×
38Oklahoma~50K0.28×
39Arkansas~30K0.28×
40Ohio~100K0.27×
41Tennessee~80K0.27×
42Indiana~70K0.27×
43Iowa~30K0.27×
44Missouri~60K0.26×
45South Carolina~60K0.26×
46Wisconsin~60K0.26×
47Louisiana~50K0.26×
48Kentucky~50K0.26×
49Mississippi~30K0.25×
50Alabama~50K0.23×
Fig. 06

Affinity by region

Affinity by region — Din Tai Fun, United States
0.23×1.00×8.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Din Tai Fun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Din Tai Fun audience
#·InterestCategoryAffinity×
01DumplingFood & Beverages9.65×
02Din Tai FungFood & Beverages4.89×
03Fast casual restaurantsFood & Beverages3.30×
04FlatbreadFood & Beverages2.29×
05DoughFood & Beverages2.22×
06Jersey Mike's SubsFood & Beverages2.18×
07ShrimpFood & Beverages2.05×
08Street foodFood & Beverages1.93×
09Italian cuisineFood & Beverages1.78×
10Microwave ovenHome & Garden1.76×
11PastryFood & Beverages1.75×
12CookbookFood & Beverages1.66×
13LunchFood & Beverages1.64×
14Fast food restaurantsFood & Beverages1.64×
15Trader Joe'sShopping1.61×
16Ice creamFood & Beverages1.57×
17FoodieFood & Beverages1.54×
18KFCFood & Beverages1.52×
19InnovationBusiness & Career1.52×
20Panda ExpressFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Din Tai Fun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Din Tai Fun audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Urban LifestyleOPEN1.26×
Price SensitivityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Din Tai Fun audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.93×
TraditionCONSERVATISM0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Din Tai Fun's target market in United States?

Din Tai Fun's target market in United States covers an estimated 14,859,763 people, concentrated in California and New York.

02

What is the gender split and age of Din Tai Fun customers?

59.8% of the Din Tai Fun audience are female, 40.2% are male, with an average age of 40.7 years.

03

Which brands do Din Tai Fun fans like most?

Din Tai Fun fans show strongest brand affinity for Dumpling (9.65×), Fast casual restaurants (3.3×), and Din Tai Fung (4.89×) over the country average.

04

Where do Din Tai Fun fans live in United States?

Din Tai Fun fans in United States are most concentrated in California (reach ~10M), New York (reach ~3M), and Washington (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Din Tai Fun fans also like?

Beyond Din Tai Fun itself, the audience over-indexes on Fast casual restaurants (3.3×), Din Tai Fung (4.89×), Trader Joe's (1.61×), and Italian cuisine (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Din Tai Fun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Din Tai Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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