Din Tai Fun Audience in United States
Din Tai Fun has an estimated audience of 14,654,207 people in United States. 56.5% are female, 43.5% are male, average age 41.1. Top brand affinities: Historic site, Goop, Governor of Michigan, Vocal harmony, Grinch.
Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (8.13× the country average). Demographically, the Din Tai Fun audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Extroversion.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Din Tai Fun fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.1 |
| Estimated audience size | 14,654,207 |
Audience persona
The typical Din Tai Fun fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.13× | Arts & Culture |
| Goop | 7.81× | Internet & Social Media |
| Governor of Michigan | 9.54× | Politics & Society |
| Vocal harmony | 5.63× | Music & Radio |
| Grinch | 4.65× | Movies & TV |
| Wok | 6.44× | Food & Beverages |
| Fairy godmother | 7.06× | Literature |
| Hibachi | 7.26× | Food & Beverages |
| Mathcore | 7.14× | Music & Radio |
| Google Home | 5.62× | Technology & Electronics |
| Hipster | 8.22× | Politics & Society |
| Grace Slick | 7.15× | Music & Radio |
| headspace | 7.44× | Health |
| Cherish (group) | 8.48× | Music & Radio |
| No Escape (1994 film) | 7.88× | Movies & TV |
| TV Fanatic | 7.28× | Movies & TV |
| Regional styles of Mexican music | 1.92× | Music & Radio |
| El Paso County, Colorado | 8.43× | Travel & Leisure |
| Cam Ward | 2.49× | Sports |
| Guitarist (magazine) | 7.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Extroversion | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.7% |
| Canada | 5.4% |
| United Kingdom | 3.9% |
See Din Tai Fun audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Din Tai Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.