Purified water Audience in United States

Purified water has an estimated audience of 1,241,485 people in United States. 57.7% are female, 42.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Hard water, Lakeland, Humidifier, Google Maps, Indeed.com.

The average Purified water fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hard water, Lakeland, Humidifier, with strongest over-indexing on Hard water (55.36× the country average). Demographically, the Purified water audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Purified water fans

Demographic split for Purified water audience in United States
MetricValue
Female57.7%
Male42.3%
Average age41.4
Estimated audience size1,241,485

Audience persona

The typical Purified water fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Hard water.

Top regions in United States

Top regions ranked by reach for Purified water in United States
RegionReachAffinity
California303,9212.23×
Texas132,1531.24×
Florida121,3391.44×
New York84,5441.22×
Illinois49,6681.2×
Georgia45,5101.19×
Pennsylvania45,1881.08×
New Jersey41,9481.33×
Ohio41,8541.09×
Michigan38,9911.2×
North Carolina38,4561.03×
Virginia32,2051.06×
Maryland27,1711.27×
Washington26,3811.06×
Indiana25,3411.12×
Massachusetts24,8901.02×
Arizona24,4270.96×
Tennessee23,6140.95×
Missouri21,2581.06×
Alabama19,3161.11×
Minnesota18,3131.03×
South Carolina18,1330.97×
Nevada17,2301.43×
Louisiana17,1111.07×
Wisconsin16,5690.89×
Colorado16,1290.82×
Kentucky14,4040.93×
Connecticut12,7211.02×
Oklahoma12,6030.91×
Oregon10,8700.76×
Mississippi9,8850.97×
Iowa8,9770.88×
Kansas8,9210.91×
Utah8,7950.79×
Arkansas7,8470.77×
New Mexico6,6281.06×
Hawaii6,3041.18×
Nebraska6,0000.96×
Idaho4,4590.72×
West Virginia4,1530.72×
Washington, District of Columbia3,7261×
Rhode Island3,4580.88×
Delaware3,4060.99×
New Hampshire3,3820.69×
Montana2,9410.85×
Maine2,6490.6×
Alaska2,1200.8×
South Dakota1,9900.69×
North Dakota1,8170.71×
Vermont1,3230.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purified water audience
BrandAffinityCategory
Hard water55.36×Home & Garden
Lakeland59.37×Home & Garden
Humidifier31.8×Home & Garden
Google Maps5.48×Internet & Social Media
Indeed.com4.78×Business & Career
Capital One4.64×Business & Career
Water filter17.49×Food & Beverages
Zac Efron9.29×Movies & TV
Water softening23.13×Home & Garden
Water purification12.02×Food & Beverages
Enterprise Rent-A-Car4.77×Cars & Mobility
Stephen Lang18×Movies & TV
Bottled water10.19×Food & Beverages
Caitriona Balfe17.67×Fashion & Accessoires
Apple Store5.73×Shopping
Google News4.13×News
Distilled water21.67×Home & Garden
LinkedIn2.42×Internet & Social Media
AccuWeather4.2×Home & Garden
Circle K4.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purified water audience
TraitClusterScore
SustainabilityBALANCE2.58
Family OrientationCONSERVATISM2.15
Price SensitivityPREMIUM1.78
IndulgenceJOY1.74
Quality AwarenessPREMIUM1.57
Convenience OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Purified water
CountryShare
United States26.8%
India9.0%
Japan8.1%

See Purified water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Purified water have in United States?

Purified water has an estimated audience of 1,241,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Purified water fans?

57.7% of Purified water fans are female, 42.3% are male, with an average age of 41.4 years.

Which brands do Purified water fans like most?

Purified water fans show strongest brand affinity for Hard water (55.36×), Lakeland (59.37×), and Humidifier (31.8×) over the country average.

Where do Purified water fans live in United States?

Purified water fans in United States are most concentrated in California (reach 303,921), Texas (reach 132,153), and Florida (reach 121,339). These three regions account for the largest share of the active audience.

What other brands do Purified water fans also like?

Beyond Purified water itself, the audience over-indexes on Lakeland (59.37×), Humidifier (31.8×), Google Maps (5.48×), and Indeed.com (4.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purified water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.