HEMA Audience in United States
HEMA has an estimated audience of 318,792 people in United States. 65.5% are female, 34.5% are male, average age 34.8. Top regions: California, Texas, New York.
The average HEMA fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Shopping · Type: Brand
Demographics of HEMA fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 34.8 |
| Estimated audience size | 318,792 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,877 | 1.17× |
| Texas | 26,134 | 0.95× |
| New York | 20,584 | 1.16× |
| Virginia | 18,266 | 2.35× |
| Florida | 17,654 | 0.82× |
| Illinois | 10,087 | 0.95× |
| Pennsylvania | 10,061 | 0.94× |
| Washington | 9,887 | 1.55× |
| Georgia | 9,236 | 0.94× |
| North Carolina | 9,147 | 0.95× |
| Ohio | 9,110 | 0.93× |
| New Jersey | 7,845 | 0.97× |
| Michigan | 7,802 | 0.94× |
| Massachusetts | 7,712 | 1.23× |
| Tennessee | 5,711 | 0.89× |
| Maryland | 5,658 | 1.03× |
| Colorado | 5,606 | 1.12× |
| Arizona | 5,563 | 0.85× |
| Indiana | 5,184 | 0.89× |
| Oregon | 5,060 | 1.38× |
| Missouri | 5,007 | 0.97× |
| Minnesota | 4,448 | 0.97× |
| Wisconsin | 4,192 | 0.87× |
| Kentucky | 3,859 | 0.97× |
| Utah | 3,815 | 1.34× |
| South Carolina | 3,812 | 0.79× |
| Alabama | 3,514 | 0.79× |
| Oklahoma | 3,301 | 0.93× |
| Connecticut | 3,108 | 0.97× |
| Louisiana | 3,045 | 0.74× |
| Nevada | 2,721 | 0.88× |
| Kansas | 2,475 | 0.99× |
| Arkansas | 2,139 | 0.81× |
| Iowa | 2,130 | 0.81× |
| Washington, District of Columbia | 2,106 | 2.2× |
| Mississippi | 1,748 | 0.67× |
| Idaho | 1,659 | 1.04× |
| Hawaii | 1,637 | 1.19× |
| New Hampshire | 1,262 | 1.0× |
| New Mexico | 1,253 | 0.78× |
| Nebraska | 1,212 | 0.76× |
| West Virginia | 1,207 | 0.81× |
| Rhode Island | 1,148 | 1.13× |
| Maine | 1,053 | 0.92× |
| Montana | 730 | 0.83× |
| Alaska | 690 | 1.01× |
| Vermont | 599 | 1.07× |
| Delaware | 566 | 0.64× |
| South Dakota | 455 | 0.62× |
| Wyoming | 416 | 0.88× |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 47.1% |
| France | 13.7% |
| Belgium | 13.0% |
See HEMA audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for HEMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.