Research and development Audience in United States

Research and development logo

Research and development has an estimated audience of 5,024,079 people in United States. 47.8% are female, 52.2% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Vocal harmony, Historic site, Superior Hiking Trail, Israel.

The average Research and development fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Vocal harmony, Historic site, with strongest over-indexing on Urban Outfitters (2.24× the country average). Demographically, the Research and development audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Research and development fans

Demographic split for Research and development audience in United States
MetricValue
Female47.8%
Male52.2%
Average age43.3
Estimated audience size5,024,079

Audience persona

The typical Research and development fan in United States is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Research and development in United States
RegionReachAffinity
California770,6421.39×
Texas470,6231.09×
New York361,6841.29×
Florida326,2820.96×
Illinois186,9151.12×
Virginia165,5241.35×
Pennsylvania162,2850.96×
New Jersey158,6841.24×
Georgia153,4810.99×
Michigan148,1221.13×
North Carolina147,6210.98×
Massachusetts146,5721.48×
Ohio146,1360.94×
Maryland114,0801.32×
Washington111,2841.1×
Indiana99,4631.08×
Arizona91,2130.89×
Tennessee88,9780.88×
Minnesota70,5200.98×
Missouri69,4660.86×
Wisconsin68,4050.9×
Colorado67,9430.86×
South Carolina62,8210.83×
Alabama58,1140.83×
Oregon53,1420.92×
Connecticut51,7031.03×
Louisiana49,0540.76×
Kentucky47,1730.75×
Utah44,6980.99×
Oklahoma39,2180.7×
Nevada38,0940.78×
Iowa37,2150.9×
Kansas33,4640.85×
Arkansas31,1900.75×
Mississippi30,0930.73×
New Hampshire27,2931.38×
Washington, District of Columbia25,5621.69×
Idaho22,9420.91×
Hawaii21,0020.97×
Nebraska19,2090.76×
New Mexico18,2780.73×
Maine17,2850.96×
Rhode Island15,6480.98×
West Virginia15,5270.66×
Alaska12,3961.15×
Delaware11,8010.85×
North Dakota11,2501.09×
Montana10,8060.78×
South Dakota10,6660.92×
Vermont10,5311.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Research and development audience
BrandAffinityCategory
Urban Outfitters2.24×Shopping
Vocal harmony5.32×Music & Radio
Historic site4.94×Arts & Culture
Superior Hiking Trail14.96×Travel & Leisure
Israel1.89×Travel & Leisure
Governor of Michigan5.77×Politics & Society
Mangaka3.26×Literature
MK3.11×Music & Radio
Jesse Plemons2.51×Movies & TV
Grinch2.92×Movies & TV
Hipster6.92×Politics & Society
Hibachi5.14×Food & Beverages
3D printing1.63×Technology & Electronics
Wikia2.1×Internet & Social Media
Home staging3.04×Home & Garden
JDSU1.66×Business & Career
Goop2.9×Internet & Social Media
N1 road (South Africa)2.19×Travel & Leisure
Wok3.47×Food & Beverages
Fairy godmother3.88×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Research and development audience
TraitClusterScore
Quality AwarenessPREMIUM2.21
PatriotismCONSERVATISM2.07
Need for SecurityCONSERVATISM1.74
SustainabilityBALANCE1.6
Career OrientationPOWER1.56
Early Adopter MentalityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Research and development
CountryShare
United States18.3%
Taiwan10.7%
Japan4.2%

See Research and development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Research and development have in United States?

Research and development has an estimated audience of 5,024,079 people in United States, concentrated in California and Texas.

What is the gender split and age of Research and development fans?

47.8% of Research and development fans are female, 52.2% are male, with an average age of 43.3 years.

Which brands do Research and development fans like most?

Research and development fans show strongest brand affinity for Urban Outfitters (2.24×), Vocal harmony (5.32×), and Historic site (4.94×) over the country average.

Where do Research and development fans live in United States?

Research and development fans in United States are most concentrated in California (reach 770,642), Texas (reach 470,623), and New York (reach 361,684). These three regions account for the largest share of the active audience.

What other brands do Research and development fans also like?

Beyond Research and development itself, the audience over-indexes on Vocal harmony (5.32×), Historic site (4.94×), Superior Hiking Trail (14.96×), and Israel (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Research and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.