Rascasse Audience Intelligence

Research and development Audience in United States

A data profile of the people who buy, follow and care about Research and development in United States — modelled from more than twelve digital signal sources. Research and development has an estimated audience of 5,024,079 people in United States.

#3786among Topic in United States#611in Business & Career

The average Research and development fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Columbo, Sustainable energy, Innovation, with strongest over-indexing on Columbo (16.53× the country average).

Demographically, the Research and development audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Research and development fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Columbo.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Research and development profile in United States.

Audience size
5M
in United States
Gender
47.8%♀
52.2% male
Age
43.3
average years
Country rank
#6685
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Research and development fans

47.8% are female, 52.2% are male, average age 43.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Research and development audience in United States
MetricValue
Female47.8%
Male52.2%
Average age43.3
Estimated audience size5,024,079
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Research and development audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Research and development audience comes from United States.

Worldwide audience distribution share by country for Research and development
CountryShare
United States18.3%
Taiwan10.7%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Research and development audience in United States is strongest.

Fig. 05

Top regions by affinity

Research and development fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.34×
02California~700K1.28×
03Massachusetts~100K1.27×
04Maryland~100K1.21×
05Virginia~100K1.16×
06New Jersey~100K1.15×
07New York~300K1.14×
08New Hampshire~20K1.11×
09Alaska~10K1.07×
10Vermont~9K1.07×
11Texas~500K1.06×
12North Dakota~10K1.05×
13Michigan~100K1.03×
14South Dakota~10K1.02×
15Illinois~200K1.00×
16Washington~100K1.00×
17Hawaii~20K1.00×
18Maine~20K1.00×
19Rhode Island~20K1.00×
20Indiana~90K0.99×
21Connecticut~50K0.99×
22Georgia~200K0.98×
23North Carolina~100K0.98×
24Delaware~10K0.98×
25Montana~10K0.98×
26Pennsylvania~200K0.97×
27Utah~40K0.97×
28Iowa~40K0.97×
29Kansas~40K0.97×
30Minnesota~70K0.96×
31Idaho~20K0.96×
32Ohio~100K0.95×
33South Carolina~70K0.95×
34Oregon~50K0.95×
35Mississippi~40K0.95×
36Colorado~70K0.94×
37West Virginia~20K0.94×
38Wisconsin~70K0.93×
39New Mexico~20K0.93×
40Nebraska~20K0.93×
41Tennessee~90K0.92×
42Florida~300K0.91×
43Arizona~90K0.91×
44Alabama~60K0.91×
45Arkansas~40K0.91×
46Louisiana~60K0.90×
47Oklahoma~50K0.90×
48Nevada~40K0.90×
49Missouri~70K0.88×
50Kentucky~60K0.88×
Fig. 06

Affinity by region

Affinity by region — Research and development, United States
0.88×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Research and development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Research and development audience
#·InterestCategoryAffinity×
01ColumboMovies & TV16.53×
02Glade (brand)Home & Garden16.53×
03LG TVTechnology & Electronics16.22×
04Firestone TiresCars & Mobility13.09×
05Bob RossMovies & TV5.72×
06PoliticoPolitics & Society3.39×
07Sustainable energyHome & Garden3.38×
08New York PostNews2.96×
09InnovationBusiness & Career2.70×
103D printingTechnology & Electronics2.64×
11Renewable energyBusiness & Career2.50×
12City BankBusiness & Career2.45×
13Drudge ReportSports2.11×
14Career developmentBusiness & Career1.93×
15Real propertyHome & Garden1.80×
16Ace HardwareHome & Garden1.72×
17Solar energyHome & Garden1.65×
18GeneticsKids & Family1.55×
19Best BuyShopping1.53×
20United Parcel ServiceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Research and development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Research and development audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
Quality AwarenessPREMIUM1.93×
Need for SecurityCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Research and development audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
CreativityOPEN0.78×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Research and development have in United States?

Research and development has an estimated audience of 5,024,079 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Research and development fans?

47.8% of Research and development fans are female, 52.2% are male, with an average age of 43.3 years.

03

Which brands do Research and development fans like most?

Research and development fans show strongest brand affinity for Columbo (16.53×), Sustainable energy (3.38×), and Innovation (2.7×) over the country average.

04

Where do Research and development fans live in United States?

Research and development fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Research and development fans also like?

Beyond Research and development itself, the audience over-indexes on Sustainable energy (3.38×), Innovation (2.7×), Glade (brand) (16.53×), and New York Post (2.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Research and development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Research and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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