Rascasse Audience Intelligence

Research and development Audience in Germany

A data profile of the people who buy, follow and care about Research and development in Germany — modelled from more than twelve digital signal sources. Research and development has an estimated audience of 656,319 people in Germany.

#4010among Topic in Germany#737in Business & Career

The average Research and development fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Computer security, Payback, Wearable technology, with strongest over-indexing on Computer security (8.84× the country average).

Demographically, the Research and development audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Research and development fan in Germany is balanced, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Computer security.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Research and development profile in Germany.

Audience size
656K
in Germany
Gender
53.0%♀
47.0% male
Age
37.7
average years
Country rank
#9343
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Research and development fans

53.0% are female, 47.0% are male, average age 37.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Research and development audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age37.7
Estimated audience size656,319
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Research and development audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3923%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Research and development audience comes from Germany.

Worldwide audience distribution share by country for Research and development
CountryShare
United States18.3%
Taiwan10.7%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Research and development audience in Germany is strongest.

Fig. 05

Top regions by affinity

Research and development fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.30×
02Hessen~60K1.27×
03Baden-Württemberg~100K1.26×
04Bayern~100K1.19×
05Saarland~9K1.12×
06Berlin~30K1.09×
07Hamburg~10K0.99×
08Mecklenburg-Vorpommern~10K0.97×
09Thüringen~20K0.95×
10Sachsen-Anhalt~20K0.93×
11Nordrhein-Westfalen~100K0.92×
12Niedersachsen~60K0.87×
13Rheinland-Pfalz~30K0.87×
14Sachsen~30K0.87×
15Brandenburg~20K0.87×
16Schleswig-Holstein~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Research and development, Germany
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Research and development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Research and development audience
#·InterestCategoryAffinity×
01JIRATechnology & Electronics13.42×
02Data visualizationTechnology & Electronics13.42×
03DevOpsTechnology & Electronics13.42×
04MechatronicsBusiness & Career13.33×
05BMW i8Cars & Mobility12.00×
06Wearable technologyTechnology & Electronics11.58×
07Wearable computerTechnology & Electronics10.26×
085GTechnology & Electronics9.52×
09AngularJSTechnology & Electronics9.50×
10Computer securityBusiness & Career8.84×
11Information securityBusiness & Career8.03×
12PaybackShopping7.28×
13Activity trackerTechnology & Electronics6.53×
14FitbitTechnology & Electronics6.40×
15MyFitnessPalSports5.80×
16Risk managementBusiness & Career4.36×
17Apple WatchTechnology & Electronics3.43×
18Renewable energyBusiness & Career2.54×
19TagesschauMovies & TV2.38×
20WhatsAppInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Research and development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Research and development audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.42×
Early Adopter MentalityPOWER1.88×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Research and development audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
CreativityOPEN0.71×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Research and development have in Germany?

Research and development has an estimated audience of 656,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Research and development fans?

53.0% of Research and development fans are female, 47.0% are male, with an average age of 37.7 years.

03

Which brands do Research and development fans like most?

Research and development fans show strongest brand affinity for Computer security (8.84×), Payback (7.28×), and Wearable technology (11.58×) over the country average.

04

Where do Research and development fans live in Germany?

Research and development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Research and development fans also like?

Beyond Research and development itself, the audience over-indexes on Payback (7.28×), Wearable technology (11.58×), Information security (8.03×), and Tagesschau (2.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Research and development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Research and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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