Research and development Audience in Germany
Research and development has an estimated audience of 656,319 people in Germany. 53.0% are female, 47.0% are male, average age 37.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Eden Lake, CAC 40, Unique Gifts, Christmas Gift, Cocktail.
The average Research and development fan in Germany is 37.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Eden Lake, CAC 40, Unique Gifts, with strongest over-indexing on Eden Lake (11.73× the country average). Demographically, the Research and development audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Research and development fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.7 |
| Estimated audience size | 656,319 |
Audience persona
The typical Research and development fan in Germany is balanced, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 142,536 | 1.35× |
| Nordrhein-Westfalen | 134,820 | 0.94× |
| Baden-Württemberg | 132,378 | 1.48× |
| Hessen | 74,697 | 1.49× |
| Niedersachsen | 50,054 | 0.79× |
| Berlin | 38,318 | 1.31× |
| Rheinland-Pfalz | 25,592 | 0.78× |
| Sachsen | 24,410 | 0.76× |
| Hamburg | 16,642 | 1.12× |
| Schleswig-Holstein | 13,067 | 0.55× |
| Sachsen-Anhalt | 11,832 | 0.7× |
| Thüringen | 11,123 | 0.67× |
| Brandenburg | 10,012 | 0.49× |
| Mecklenburg-Vorpommern | 9,501 | 0.76× |
| Saarland | 9,445 | 1.17× |
| Bremen | 9,269 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 11.73× | Movies & TV |
| CAC 40 | 2.18× | Business & Career |
| Unique Gifts | 1.77× | Shopping |
| Christmas Gift | 2.19× | Kids & Family |
| Cocktail | 1.51× | Food & Beverages |
| Irish Ferries | 11.98× | Cars & Mobility |
| Progressive rock | 1.78× | Music & Radio |
| Ma Mère | 12.25× | Movies & TV |
| Stradivarius | 1.75× | Shopping |
| Birthday Gifts | 1.63× | Kids & Family |
| Low-carbon emission | 5.69× | Politics & Society |
| Business English | 2.08× | Business & Career |
| Touro College of Osteopathic Medicine | 13.42× | Business & Career |
| Corona (band) | 1.78× | Music & Radio |
| Este, Veneto | 1.7× | Travel & Leisure |
| Samanyolu Haber | 3.05× | Movies & TV |
| Stucco | 1.75× | Home & Garden |
| Icon (magazine) | 1.65× | Arts & Culture |
| Intraocular lens | 5.8× | Health |
| Hypertext | 1.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.54 |
| Early Adopter Mentality | POWER | 2.17 |
| Career Orientation | POWER | 1.74 |
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Taiwan | 10.7% |
| Japan | 4.2% |
See Research and development audiences in other countries
- Research and development — United States
- Research and development — United Kingdom
- Research and development — France
- Research and development — Italy
- Research and development — Spain
- Research and development — Brazil
- Research and development — Japan
- Research and development — South Korea
- Research and development — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Research and development have in Germany?
Research and development has an estimated audience of 656,319 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Research and development fans?
53.0% of Research and development fans are female, 47.0% are male, with an average age of 37.7 years.
Which brands do Research and development fans like most?
Research and development fans show strongest brand affinity for Eden Lake (11.73×), CAC 40 (2.18×), and Unique Gifts (1.77×) over the country average.
Where do Research and development fans live in Germany?
Research and development fans in Germany are most concentrated in Bayern (reach 142,536), Nordrhein-Westfalen (reach 134,820), and Baden-Württemberg (reach 132,378). These three regions account for the largest share of the active audience.
What other brands do Research and development fans also like?
Beyond Research and development itself, the audience over-indexes on CAC 40 (2.18×), Unique Gifts (1.77×), Christmas Gift (2.19×), and Cocktail (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Research and development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.