Rascasse Audience Intelligence

Jumex Target Market in United States

A data profile of the people who buy, follow and care about Jumex in United States — modelled from more than twelve digital signal sources. Jumex has an estimated audience of 260,922 people in United States.

#5373among Brand in United States#2634in Food & Beverages

The average Jumex fan in United States is 30.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Linda Ronstadt, Moose Jaw, Shellfish, with strongest over-indexing on Linda Ronstadt (241.09× the country average).

Demographically, the Jumex audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jumex fan in United States is balanced, around 30.0 years old, with strong Tradition tendencies and a notable affinity for Linda Ronstadt.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jumex profile in United States.

Audience size
261K
in United States
Gender
47.8%♀
52.2% male
Age
30.0
average years
Country rank
#51758
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jumex

47.8% are female, 52.2% are male, average age 30.0.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Jumex audience in United States
MetricValue
Female47.8%
Male52.2%
Average age30.0
Estimated audience size260,922
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Jumex audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3915%
40-499%
50+7%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Jumex audience comes from United States.

Worldwide audience distribution share by country for Jumex
CountryShare
Mexico55.1%
United States32.7%
Italy3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumex audience in United States is strongest.

Fig. 05

Top regions by affinity

Jumex customers by region in United States
#RegionReachAffinity×
01Texas~60K2.71×
02California~60K2.13×
03Colorado~9K2.11×
04New Mexico~3K2.06×
05Arizona~10K1.95×
06Nevada~5K1.88×
07Kansas~3K1.65×
08Oklahoma~5K1.55×
09Illinois~10K1.50×
10Nebraska~2K1.50×
11Utah~3K1.39×
12Arkansas~3K1.34×
13Georgia~10K1.27×
14Oregon~4K1.20×
15Indiana~6K1.15×
16North Carolina~9K1.12×
17Idaho~1K1.12×
18Iowa~2K1.10×
19Washington~6K1.09×
20Wyoming<1K1.06×
21Tennessee~5K1.01×
22Alabama~4K0.97×
23Missouri~4K0.96×
24Wisconsin~4K0.92×
25South Dakota<1K0.92×
26Louisiana~3K0.91×
27Kentucky~3K0.91×
28South Carolina~4K0.90×
29Alaska<1K0.87×
30Minnesota~3K0.85×
31North Dakota<1K0.85×
32Delaware<1K0.82×
33Mississippi~2K0.81×
34Florida~10K0.77×
35Hawaii<1K0.76×
36Montana<1K0.75×
37Michigan~5K0.70×
38Virginia~4K0.69×
39Washington, District of Columbia<1K0.69×
40New Hampshire<1K0.68×
41Maine<1K0.68×
42Rhode Island<1K0.68×
43Maryland~3K0.67×
44West Virginia<1K0.67×
45Ohio~5K0.58×
46New Jersey~4K0.57×
47New York~8K0.54×
48Connecticut~1K0.53×
49Pennsylvania~4K0.48×
50Massachusetts~2K0.41×
Fig. 06

Affinity by region

Affinity by region — Jumex, United States
0.41×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jumex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jumex audience
#·InterestCategoryAffinity×
01Linda RonstadtMusic & Radio241.09×
02Moose JawTravel & Leisure60.33×
03Fruit BouquetsFood & Beverages56.94×
04TriscuitFood & Beverages54.43×
05Bubble ShooterGames28.44×
06LINETechnology & Electronics18.02×
07skittlesFood & Beverages17.76×
08ShellfishFood & Beverages17.11×
09Changing HabitsHealth16.83×
10Stacy KeiblerMovies & TV14.99×
11BaubleBarShopping13.70×
12United States national football teamSports9.77×
13Bonefish GrillFood & Beverages9.51×
14MariachiMusic & Radio7.61×
15Brittany SnowMovies & TV7.21×
16Olive GardenFood & Beverages3.98×
17LongHorn SteakhouseFood & Beverages3.85×
18Anime and manga fandomLiterature3.57×
19Burger KingFood & Beverages2.67×
20MexicoTravel & Leisure2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jumex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jumex audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
SpiritualityBALANCE1.60×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jumex audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Pet OwnershipJOY0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jumex's target market in United States?

Jumex's target market in United States covers an estimated 260,922 people, concentrated in California and Texas.

02

What is the gender split and age of Jumex customers?

47.8% of the Jumex audience are female, 52.2% are male, with an average age of 30.0 years.

03

Which brands do Jumex fans like most?

Jumex fans show strongest brand affinity for Linda Ronstadt (241.09×), Moose Jaw (60.33×), and Shellfish (17.11×) over the country average.

04

Where do Jumex fans live in United States?

Jumex fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Jumex fans also like?

Beyond Jumex itself, the audience over-indexes on Moose Jaw (60.33×), Shellfish (17.11×), Triscuit (54.43×), and Bubble Shooter (28.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Jumex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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