The Mask Audience in United States

The Mask logo

The Mask has an estimated audience of 2,767,556 people in United States. 61.1% are female, 38.9% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Jeremy Allen White, Microblogging, Singer-songwriter.

The average The Mask fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Jeremy Allen White, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Mask audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Mask fans

Demographic split for The Mask audience in United States
MetricValue
Female61.1%
Male38.9%
Average age37.3
Estimated audience size2,767,556

Audience persona

The typical The Mask fan in United States is more female, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Mask in United States
RegionReachAffinity
California360,8341.19×
Texas296,4601.25×
Florida201,1081.07×
New York155,0361×
Illinois103,8581.13×
Pennsylvania96,0941.03×
Georgia92,6561.09×
Ohio90,2621.06×
North Carolina85,8711.03×
Michigan76,5491.06×
Arizona69,3941.23×
New Jersey67,9740.97×
Virginia61,2160.91×
Tennessee59,4291.07×
Indiana57,2131.13×
Washington54,5700.98×
Massachusetts49,8100.91×
Missouri48,6741.09×
Colorado45,7561.05×
Maryland43,1410.91×
South Carolina41,8941.01×
Alabama41,0281.06×
Wisconsin39,0540.94×
Louisiana38,2971.07×
Kentucky38,0711.1×
Oklahoma37,5281.22×
Minnesota34,9630.88×
Oregon32,1001.01×
Nevada29,8081.11×
Utah27,7361.12×
Connecticut26,4340.95×
Arkansas24,8571.09×
Mississippi24,0301.05×
Kansas22,8131.05×
Iowa22,5210.99×
New Mexico16,2191.17×
Idaho13,6700.98×
Nebraska12,7540.92×
West Virginia12,6110.98×
New Hampshire9,4430.87×
Hawaii9,0430.76×
Maine8,3560.84×
Rhode Island8,0210.91×
Montana7,2430.94×
Delaware6,4980.85×
Washington, District of Columbia5,9120.71×
Alaska5,7300.97×
South Dakota5,4960.86×
North Dakota5,0530.89×
Vermont3,5520.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mask audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Jeremy Allen White20×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Emmy Rossum20×Movies & TV
Borat26.88×Movies & TV
Insane Clown Posse24.81×Music & Radio
Income tax13.19×Business & Career
Hay Day24.17×Games
Malcolm in the Middle16.06×Movies & TV
MSN3.9×News
Google News5.6×News
Cameron Monaghan20×Movies & TV
Ben Stiller11.82×Movies & TV
Superman2.2×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Jim Carrey5.79×Movies & TV
Liev Schreiber12.8×Movies & TV
Phoebe Tonkin20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mask audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
ExtroversionTHRILL1.55
Sports ActivityPOWER1.39
Design AffinityPREMIUM1.28
SustainabilityBALANCE1.27
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for The Mask
CountryShare
United States34.0%
Italy12.8%
France10.9%

See The Mask audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Mask have in United States?

The Mask has an estimated audience of 2,767,556 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mask fans?

61.1% of The Mask fans are female, 38.9% are male, with an average age of 37.3 years.

Which brands do The Mask fans like most?

The Mask fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Jeremy Allen White (20×) over the country average.

Where do The Mask fans live in United States?

The Mask fans in United States are most concentrated in California (reach 360,834), Texas (reach 296,460), and Florida (reach 201,108). These three regions account for the largest share of the active audience.

What other brands do The Mask fans also like?

Beyond The Mask itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Jeremy Allen White (20×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.