Rascasse Audience Intelligence

The Mask Audience in United States

A data profile of the people who buy, follow and care about The Mask in United States — modelled from more than twelve digital signal sources. The Mask has an estimated audience of 2,675,553 people in United States.

#564among Movie / TV Show / Series in United States#1575in Movies & TV

The average The Mask fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Jeremy Allen White, Borat, with strongest over-indexing on Google News (10.19× the country average).

Demographically, the The Mask audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mask fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mask profile in United States.

Audience size
2.7M
in United States
Gender
61.1%♀
38.9% male
Age
37.3
average years
Country rank
#11294
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mask viewers

61.1% are female, 38.9% are male, average age 37.3.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for The Mask audience in United States
MetricValue
Female61.1%
Male38.9%
Average age37.3
Estimated audience size2,675,553
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the The Mask audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

33.2%

of the worldwide The Mask audience comes from United States.

Worldwide audience distribution share by country for The Mask
CountryShare
United States33.2%
Italy12.8%
France11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mask audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mask fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.23×
02New Mexico~20K1.22×
03Oklahoma~40K1.21×
04Texas~300K1.18×
05California~300K1.13×
06Arkansas~30K1.12×
07Utah~30K1.11×
08Indiana~60K1.10×
09Louisiana~40K1.10×
10Nevada~30K1.10×
11Mississippi~30K1.10×
12Kentucky~40K1.09×
13Illinois~100K1.07×
14Missouri~50K1.07×
15Alabama~40K1.07×
16Georgia~90K1.05×
17Alaska~6K1.05×
18Florida~200K1.04×
19Ohio~90K1.04×
20Tennessee~60K1.04×
21Michigan~70K1.03×
22Kansas~20K1.03×
23Colorado~40K1.02×
24Idaho~10K1.01×
25West Virginia~10K1.01×
26Oregon~30K1.00×
27Iowa~20K1.00×
28Pennsylvania~90K0.99×
29North Carolina~80K0.99×
30South Carolina~40K0.99×
31Montana~8K0.98×
32North Dakota~6K0.98×
33New York~100K0.96×
34New Jersey~70K0.96×
35Washington~50K0.96×
36Wisconsin~40K0.95×
37Connecticut~30K0.94×
38Rhode Island~8K0.94×
39Nebraska~10K0.93×
40South Dakota~6K0.93×
41Maryland~40K0.91×
42Massachusetts~50K0.90×
43Virginia~60K0.89×
44Minnesota~30K0.88×
45New Hampshire~10K0.88×
46Delaware~7K0.88×
47Maine~9K0.87×
48Vermont~4K0.78×
49Hawaii~9K0.77×
50Washington, District of Columbia~6K0.72×
Fig. 06

Affinity by region

Affinity by region — The Mask, United States
0.72×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mask audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mask audience
#·InterestCategoryAffinity×
01BoratMovies & TV28.46×
02Jeremy Allen WhiteMovies & TV20.00×
03Emmy RossumMovies & TV20.00×
04Sacha Baron CohenMovies & TV20.00×
05Cameron MonaghanMovies & TV20.00×
06Hot FuzzMovies & TV20.00×
07The LobsterMovies & TV20.00×
08Pizza RollsFood & Beverages20.00×
09Hay DayGames19.36×
10JuJu Smith-SchusterSports18.75×
11Phoebe TonkinMovies & TV18.02×
12Papa Gino'sFood & Beverages17.14×
13Liev SchreiberMovies & TV16.36×
14SizzlerFood & Beverages14.90×
15Malcolm in the MiddleMovies & TV14.73×
16Google NewsNews10.19×
17BoleroMusic & Radio7.91×
18Jim CarreyMovies & TV5.63×
19ArrowMovies & TV4.60×
20SupermanMovies & TV1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mask audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mask audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
PatriotismCONSERVATISM1.30×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mask audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Family OrientationCONSERVATISM0.81×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mask have in United States?

The Mask has an estimated audience of 2,675,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mask viewers?

61.1% of The Mask fans are female, 38.9% are male, with an average age of 37.3 years.

03

Which brands do The Mask fans like most?

The Mask fans show strongest brand affinity for Google News (10.19×), Jeremy Allen White (20×), and Borat (28.46×) over the country average.

04

Where do The Mask fans live in United States?

The Mask fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Mask fans also like?

Beyond The Mask itself, the audience over-indexes on Jeremy Allen White (20×), Borat (28.46×), Emmy Rossum (20×), and Sacha Baron Cohen (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Mask audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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