James May Audience in United States

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James May has an estimated audience of 390,674 people in United States. 23.6% are female, 76.4% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Richard Hammond, Jeremy Clarkson, Undefeated, Lancaster University, Olga Kurylenko.

The average James May fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Richard Hammond, Jeremy Clarkson, Undefeated, with strongest over-indexing on Richard Hammond (514.47× the country average). Demographically, the James May audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of James May fans

Demographic split for James May audience in United States
MetricValue
Female23.6%
Male76.4%
Average age34.2
Estimated audience size390,674

Audience persona

The typical James May fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Richard Hammond.

Top regions in United States

Top regions ranked by reach for James May in United States
RegionReachAffinity
California49,5091.15×
Texas25,8180.77×
Florida21,6100.82×
New York17,6240.81×
Pennsylvania12,9940.99×
Washington12,4171.58×
Illinois12,0980.93×
North Carolina11,9721.02×
Ohio11,5040.96×
Georgia10,1190.84×
Michigan9,9970.98×
Virginia9,4771×
Colorado8,4451.37×
Arizona8,1991.03×
Tennessee8,1171.04×
Massachusetts8,0071.04×
New Jersey7,4310.75×
Indiana7,3901.04×
Wisconsin6,5101.11×
Missouri6,4891.03×
Oregon6,3561.42×
Minnesota6,2701.12×
Maryland5,2940.79×
Alabama4,9880.91×
Kentucky4,9601.01×
South Carolina4,8860.83×
Utah4,5771.31×
Connecticut4,3171.1×
Oklahoma3,9660.91×
Louisiana3,2550.65×
Arkansas3,1580.98×
Iowa3,0810.96×
Nevada3,0230.8×
Kansas2,8550.93×
Idaho2,5561.3×
Mississippi2,0680.64×
New Hampshire2,0301.32×
Maine1,9901.42×
Nebraska1,7420.89×
West Virginia1,6980.93×
New Mexico1,5990.82×
Montana1,4681.35×
Hawaii1,2210.73×
Rhode Island1,1170.9×
Washington, District of Columbia1,0350.88×
Alaska1,0191.22×
Vermont8451.23×
Delaware7690.71×
South Dakota7420.82×
North Dakota7220.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James May audience
BrandAffinityCategory
Richard Hammond514.47×Cars & Mobility
Jeremy Clarkson299.45×Movies & TV
Undefeated115.63×Fashion & Accessoires
Lancaster University162.11×Business & Career
Olga Kurylenko49.52×Fashion & Accessoires
Jerry Rice55.94×Sports
Lawry's60.47×Food & Beverages
Groovy (programming language)14.61×Technology & Electronics
Kith24.74×Fashion & Accessoires
O'Reilly Auto Parts6.85×Cars & Mobility
Robot Wars (TV series)102.31×Movies & TV
AutoZone4.14×Cars & Mobility
Ford GT31.99×Cars & Mobility
Advance Auto Parts5.88×Cars & Mobility
XXXX Gold159.95×Food & Beverages
Car throttle26.1×Cars & Mobility
Dewar's45.83×Food & Beverages
Dodge Charger (LX)14.98×Cars & Mobility
Jalopnik15×Cars & Mobility
Paige Denim74.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James May audience
TraitClusterScore
PatriotismCONSERVATISM2.12
Early Adopter MentalityPOWER1.94
Luxury OrientationPREMIUM1.74
Risk AppetiteTHRILL1.46
Need for SecurityCONSERVATISM1.39
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for James May
CountryShare
United Kingdom31.8%
United States17.0%
Australia5.8%

See James May audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does James May have in United States?

James May has an estimated audience of 390,674 people in United States, concentrated in California and Texas.

What is the gender split and age of James May fans?

23.6% of James May fans are female, 76.4% are male, with an average age of 34.2 years.

Which brands do James May fans like most?

James May fans show strongest brand affinity for Richard Hammond (514.47×), Jeremy Clarkson (299.45×), and Undefeated (115.63×) over the country average.

Where do James May fans live in United States?

James May fans in United States are most concentrated in California (reach 49,509), Texas (reach 25,818), and Florida (reach 21,610). These three regions account for the largest share of the active audience.

What other brands do James May fans also like?

Beyond James May itself, the audience over-indexes on Jeremy Clarkson (299.45×), Undefeated (115.63×), Lancaster University (162.11×), and Olga Kurylenko (49.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.