Rascasse Audience Intelligence

James May Audience in United States

A data profile of the people who buy, follow and care about James May in United States — modelled from more than twelve digital signal sources. James May has an estimated audience of 394,792 people in United States.

#205among TV personality in United States#10365among Person in United States#7701in Movies & TV

The average James May fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeremy Clarkson, Richard Hammond, Undefeated, with strongest over-indexing on Jeremy Clarkson (299.45× the country average).

Demographically, the James May audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James May fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Jeremy Clarkson.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James May profile in United States.

Audience size
395K
in United States
Gender
23.6%♀
76.4% male
Age
34.2
average years
Country rank
#41908
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James May fans

23.6% are female, 76.4% are male, average age 34.2.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for James May audience in United States
MetricValue
Female23.6%
Male76.4%
Average age34.2
Estimated audience size394,792
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the James May audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

17.2%

of the worldwide James May audience comes from United States.

Worldwide audience distribution share by country for James May
CountryShare
United Kingdom32.3%
United States17.2%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James May audience in United States is strongest.

Fig. 05

Top regions by affinity

James May fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.49×
02Oregon~6K1.41×
03Maine~2K1.36×
04New Hampshire~2K1.29×
05Montana~1K1.29×
06Idaho~2K1.28×
07Colorado~8K1.27×
08Utah~4K1.25×
09Vermont<1K1.23×
10Alaska<1K1.18×
11Connecticut~4K1.08×
12Wisconsin~6K1.07×
13Minnesota~6K1.07×
14West Virginia~2K1.06×
15California~40K1.05×
16Tennessee~8K1.03×
17Massachusetts~8K1.03×
18Virginia~10K1.02×
19Indiana~7K1.01×
20Kentucky~5K1.00×
21North Dakota<1K1.00×
22Missouri~6K0.99×
23Iowa~3K0.98×
24North Carolina~10K0.96×
25Michigan~10K0.96×
26Arizona~8K0.96×
27Arkansas~3K0.96×
28Rhode Island~1K0.96×
29Kansas~3K0.95×
30Pennsylvania~10K0.94×
31Ohio~10K0.94×
32Oklahoma~4K0.94×
33South Dakota<1K0.94×
34Nebraska~2K0.92×
35New Mexico~2K0.90×
36Washington, District of Columbia~1K0.90×
37Alabama~5K0.89×
38South Carolina~5K0.87×
39Illinois~10K0.85×
40Delaware<1K0.84×
41Hawaii~1K0.83×
42Florida~20K0.81×
43Georgia~10K0.81×
44Maryland~5K0.81×
45Nevada~3K0.81×
46Texas~30K0.77×
47New York~20K0.77×
48New Jersey~7K0.74×
49Mississippi~2K0.73×
50Louisiana~4K0.70×
Fig. 06

Affinity by region

Affinity by region — James May, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James May audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James May audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility514.47×
02Jeremy ClarksonMovies & TV299.45×
03Lancaster UniversityBusiness & Career162.11×
04XXXX GoldFood & Beverages159.95×
05UndefeatedFashion & Accessoires115.63×
06Robot Wars (TV series)Movies & TV102.31×
07Lawry'sFood & Beverages60.47×
08Jerry RiceSports55.94×
09Olga KurylenkoFashion & Accessoires49.52×
10Dewar'sFood & Beverages45.83×
11Ford GTCars & Mobility31.99×
12Car throttleCars & Mobility26.10×
13KithFashion & Accessoires24.74×
14JalopnikCars & Mobility15.00×
15Dodge Charger (LX)Cars & Mobility14.98×
16Groovy (programming language)Technology & Electronics14.61×
17O'Reilly Auto PartsCars & Mobility6.85×
18Kyle BuschSports6.01×
19Advance Auto PartsCars & Mobility5.88×
20AutoZoneCars & Mobility4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James May audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James May audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Healthy LifestyleBALANCE1.99×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James May audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
CreativityOPEN0.94×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James May have in United States?

James May has an estimated audience of 394,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James May fans?

23.6% of James May fans are female, 76.4% are male, with an average age of 34.2 years.

03

Which brands do James May fans like most?

James May fans show strongest brand affinity for Jeremy Clarkson (299.45×), Richard Hammond (514.47×), and Undefeated (115.63×) over the country average.

04

Where do James May fans live in United States?

James May fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do James May fans also like?

Beyond James May itself, the audience over-indexes on Richard Hammond (514.47×), Undefeated (115.63×), Lancaster University (162.11×), and Jerry Rice (55.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See James May audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for James May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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