Rascasse Audience Intelligence

Undefeated Target Market in United States

A data profile of the people who buy, follow and care about Undefeated in United States — modelled from more than twelve digital signal sources. Undefeated has an estimated audience of 474,277 people in United States.

#3878among Brand in United States#1351in Fashion & Accessoires

The average Undefeated fan in United States is 28.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include James May, Issey Miyake, Rick Owens, with strongest over-indexing on James May (115.63× the country average).

Demographically, the Undefeated audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Undefeated fan in United States is more male, around 28.0 years old, with strong Sustainability tendencies and a notable affinity for James May.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undefeated profile in United States.

Audience size
474K
in United States
Gender
35.0%♀
65.0% male
Age
28.0
average years
Country rank
#37801
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Undefeated

35.0% are female, 65.0% are male, average age 28.0.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Undefeated audience in United States
MetricValue
Female35.0%
Male65.0%
Average age28.0
Estimated audience size474,277
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Undefeated audience in United States
Age bracketShare%
16-1952%
20-2924%
30-3913%
40-497%
50+5%
Fig. 04

Worldwide distribution

46.8%

of the worldwide Undefeated audience comes from United States.

Worldwide audience distribution share by country for Undefeated
CountryShare
United States46.8%
Japan29.3%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undefeated audience in United States is strongest.

Fig. 05

Top regions by affinity

Undefeated customers by region in United States
#RegionReachAffinity×
01California~200K4.23×
02Nevada~20K3.77×
03New York~60K2.24×
04Arizona~20K2.07×
05Hawaii~4K2.03×
06New Jersey~10K1.21×
07Maryland~10K1.21×
08Georgia~20K1.13×
09Connecticut~5K1.09×
10Oregon~6K1.08×
11Washington~10K1.06×
12New Mexico~2K1.01×
13Virginia~10K0.98×
14Arkansas~4K0.96×
15Rhode Island~1K0.96×
16Washington, District of Columbia~1K0.96×
17Texas~40K0.95×
18Illinois~10K0.95×
19Delaware~1K0.95×
20Alaska<1K0.95×
21Louisiana~6K0.93×
22Colorado~7K0.90×
23Alabama~6K0.90×
24Mississippi~3K0.89×
25South Carolina~6K0.88×
26Massachusetts~8K0.86×
27Maine~1K0.85×
28Florida~30K0.83×
29North Carolina~10K0.81×
30Kentucky~5K0.79×
31Kansas~3K0.79×
32Utah~3K0.77×
33Pennsylvania~10K0.75×
34Indiana~6K0.74×
35North Dakota<1K0.74×
36Idaho~2K0.73×
37Vermont<1K0.73×
38Tennessee~7K0.72×
39Ohio~10K0.71×
40Michigan~9K0.71×
41Minnesota~5K0.71×
42South Dakota<1K0.71×
43Missouri~5K0.70×
44Nebraska~2K0.70×
45Montana<1K0.69×
46Oklahoma~4K0.68×
47West Virginia~1K0.68×
48New Hampshire~1K0.67×
49Wisconsin~4K0.64×
50Iowa~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Undefeated, United States
0.64×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undefeated audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undefeated audience
#·InterestCategoryAffinity×
01James MayMovies & TV115.63×
02Richard HammondCars & Mobility78.99×
03Loch NessTravel & Leisure76.88×
04George BestSports71.00×
05Cebu PacificTravel & Leisure52.83×
06Issey MiyakeFashion & Accessoires48.46×
07FugaziMusic & Radio38.78×
08Kim Woo-binMovies & TV38.02×
09Rick OwensFashion & Accessoires34.04×
10Raf SimonsFashion & Accessoires33.11×
11Flight ClubMovies & TV29.44×
12Comme des GarçonsFashion & Accessoires24.53×
13The Wizard of OzMovies & TV24.42×
14Onitsuka TigerFashion & Accessoires24.40×
15James FrancoMovies & TV20.00×
16Melanie Martinez (singer)Music & Radio20.00×
17Los Angeles Angels of AnaheimSports17.28×
18TokyoTravel & Leisure17.23×
19CarharttFashion & Accessoires14.63×
20Sneaker collectingFashion & Accessoires5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undefeated audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undefeated audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.67×
Luxury OrientationPREMIUM2.34×
Early Adopter MentalityPOWER2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undefeated audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.66×
Community OrientationOPEN0.70×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Undefeated's target market in United States?

Undefeated's target market in United States covers an estimated 474,277 people, concentrated in California and New York.

02

What is the gender split and age of Undefeated customers?

35.0% of the Undefeated audience are female, 65.0% are male, with an average age of 28.0 years.

03

Which brands do Undefeated fans like most?

Undefeated fans show strongest brand affinity for James May (115.63×), Issey Miyake (48.46×), and Rick Owens (34.04×) over the country average.

04

Where do Undefeated fans live in United States?

Undefeated fans in United States are most concentrated in California (reach ~200K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Undefeated fans also like?

Beyond Undefeated itself, the audience over-indexes on Issey Miyake (48.46×), Rick Owens (34.04×), Tokyo (17.23×), and Carhartt (14.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Undefeated audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Undefeated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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