Undefeated Audience in United States

Undefeated has an estimated audience of 467,598 people in United States. 35.0% are female, 65.0% are male, average age 28.0. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Dennis Rodman, Carhartt, Diabetes mellitus awareness, Rick Owens.

The average Undefeated fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Dennis Rodman, Carhartt, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Undefeated audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Undefeated fans

Demographic split for Undefeated audience in United States
MetricValue
Female35.0%
Male65.0%
Average age28.0
Estimated audience size467,598

Audience persona

The typical Undefeated fan in United States is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Undefeated in United States
RegionReachAffinity
California233,0154.53×
New York49,2371.88×
Texas41,4011.03×
Florida27,5700.87×
Nevada18,2454.03×
Georgia16,3311.13×
Illinois14,6020.94×
New Jersey13,9271.17×
Pennsylvania12,2110.78×
North Carolina11,3320.81×
Virginia10,8740.95×
Washington10,7121.14×
Maryland10,2711.28×
Ohio10,0770.7×
Michigan8,7550.72×
Massachusetts8,3580.91×
Tennessee6,4940.69×
South Carolina6,3350.9×
Oregon6,2921.17×
Indiana6,0840.71×
Colorado5,9970.81×
Louisiana5,7430.95×
Missouri5,5660.74×
Minnesota5,1460.77×
Connecticut4,8991.04×
Kentucky4,8460.83×
Hawaii4,4492.21×
Wisconsin4,3990.63×
Oklahoma3,3580.65×
Utah3,2190.77×
Mississippi3,1390.81×
Kansas3,0460.83×
Arkansas2,6960.7×
New Mexico2,3200.99×
Iowa2,1120.55×
Idaho1,5720.67×
Nebraska1,5200.65×
Maine1,4980.89×
Rhode Island1,3720.92×
Washington, District of Columbia1,3500.96×
Delaware1,1820.92×
New Hampshire1,0060.55×
West Virginia9740.45×
Montana6150.47×
North Dakota4830.5×
Wyoming4420.64×
South Dakota3950.37×
Vermont3180.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Undefeated audience
BrandAffinityCategory
Autism Awareness19.03×Health
Dennis Rodman32.67×Sports
Carhartt17.14×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Rick Owens29.19×Fashion & Accessoires
Supreme13.08×Fashion & Accessoires
Stussy18.45×Fashion & Accessoires
Issey Miyake37.97×Fashion & Accessoires
Beetlejuice6.96×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Depop17.2×Fashion & Accessoires
James May65.66×Movies & TV
Kia Sportage26.25×Cars & Mobility
Dirty Dancing20.37×Movies & TV
Comme des Garçons18.85×Fashion & Accessoires
Sneaker collecting7.39×Fashion & Accessoires
Designer clothing7.86×Fashion & Accessoires
New Balance6.91×Fashion & Accessoires
Alpha Industries58.96×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Undefeated audience
TraitClusterScore
Early Adopter MentalityPOWER3.67
LGBTQ+ IdentityOPEN2.64
Luxury OrientationPREMIUM2.57
SustainabilityBALANCE2.44
Design AffinityPREMIUM2.1
Quality AwarenessPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Undefeated
CountryShare
United States46.8%
Japan29.3%
United Kingdom3.1%

See Undefeated audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Undefeated have in United States?

Undefeated has an estimated audience of 467,598 people in United States, concentrated in California and New York.

What is the gender split and age of Undefeated fans?

35.0% of Undefeated fans are female, 65.0% are male, with an average age of 28.0 years.

Which brands do Undefeated fans like most?

Undefeated fans show strongest brand affinity for Autism Awareness (19.03×), Dennis Rodman (32.67×), and Carhartt (17.14×) over the country average.

Where do Undefeated fans live in United States?

Undefeated fans in United States are most concentrated in California (reach 233,015), New York (reach 49,237), and Texas (reach 41,401). These three regions account for the largest share of the active audience.

What other brands do Undefeated fans also like?

Beyond Undefeated itself, the audience over-indexes on Dennis Rodman (32.67×), Carhartt (17.14×), Diabetes mellitus awareness (12.48×), and Rick Owens (29.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Undefeated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.