Raf Simons Audience in United States

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Raf Simons has an estimated audience of 1,172,369 people in United States. 46.4% are female, 53.6% are male, average age 32.3. Top regions: California, New York, Texas. Top brand affinities: Rick Owens, Issey Miyake, Comme des Garçons, Miuccia Prada, Yohji Yamamoto.

The average Raf Simons fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Rick Owens, Issey Miyake, Comme des Garçons, with strongest over-indexing on Rick Owens (37.43× the country average). Demographically, the Raf Simons audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Raf Simons fans

Demographic split for Raf Simons audience in United States
MetricValue
Female46.4%
Male53.6%
Average age32.3
Estimated audience size1,172,369

Audience persona

The typical Raf Simons fan in United States is balanced, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rick Owens.

Top regions in United States

Top regions ranked by reach for Raf Simons in United States
RegionReachAffinity
California223,7261.74×
New York173,5482.65×
Texas114,1591.13×
Florida94,2541.19×
Georgia63,4841.76×
Illinois54,8011.4×
Pennsylvania47,1391.19×
New Jersey44,2811.49×
North Carolina42,1161.19×
Maryland36,8491.83×
Virginia35,3791.24×
Ohio32,9720.91×
Michigan32,2761.05×
Massachusetts28,6781.24×
Arizona27,4001.14×
Washington25,0781.07×
Tennessee20,8300.89×
Louisiana20,4401.35×
Indiana18,4260.86×
South Carolina17,0210.96×
Alabama16,6401.02×
Missouri16,3490.87×
Colorado15,8590.86×
Connecticut15,5491.32×
Oregon14,6341.09×
Nevada13,7421.21×
Wisconsin13,0810.74×
Minnesota11,9800.71×
Mississippi10,5991.1×
Kentucky10,5950.72×
Oklahoma9,0730.7×
Washington, District of Columbia8,7382.48×
Utah7,9800.76×
Arkansas6,6460.69×
Iowa5,5290.57×
Kansas5,4670.59×
New Mexico4,5440.77×
Hawaii4,5400.9×
Rhode Island4,3001.15×
Nebraska3,6340.62×
Delaware2,9800.92×
Idaho2,9110.5×
New Hampshire2,8100.61×
West Virginia2,7660.51×
Maine2,5580.61×
Alaska1,3480.54×
Vermont1,2080.59×
Montana1,1750.36×
South Dakota9940.37×
North Dakota9680.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raf Simons audience
BrandAffinityCategory
Rick Owens37.43×Fashion & Accessoires
Issey Miyake48.92×Fashion & Accessoires
Comme des Garçons20.49×Fashion & Accessoires
Miuccia Prada72×Fashion & Accessoires
Yohji Yamamoto39.45×Fashion & Accessoires
Kate Bosworth25.45×Movies & TV
Macy's3.75×Shopping
YouTube Music5.27×Internet & Social Media
Kitsuné33.18×Fashion & Accessoires
Euphoria2.44×Movies & TV
Bad Bunny5.02×Music & Radio
True Religion12.7×Fashion & Accessoires
SSENSE14.13×Shopping
Alexander McQueen (brand)16.41×Fashion & Accessoires
NBA playoffs4.09×Sports
Isabel Marant10.7×Fashion & Accessoires
Vivienne Westwood12.42×Fashion & Accessoires
Brunello Cucinelli20.15×Fashion & Accessoires
Undefeated33.11×Fashion & Accessoires
Stussy8.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raf Simons audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.57
SustainabilityBALANCE2.27
Luxury OrientationPREMIUM1.92
Family OrientationCONSERVATISM1.82
Early Adopter MentalityPOWER1.81
Price SensitivityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Raf Simons
CountryShare
United States45.8%
Germany10.2%
Spain7.8%

See Raf Simons audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Raf Simons have in United States?

Raf Simons has an estimated audience of 1,172,369 people in United States, concentrated in California and New York.

What is the gender split and age of Raf Simons fans?

46.4% of Raf Simons fans are female, 53.6% are male, with an average age of 32.3 years.

Which brands do Raf Simons fans like most?

Raf Simons fans show strongest brand affinity for Rick Owens (37.43×), Issey Miyake (48.92×), and Comme des Garçons (20.49×) over the country average.

Where do Raf Simons fans live in United States?

Raf Simons fans in United States are most concentrated in California (reach 223,726), New York (reach 173,548), and Texas (reach 114,159). These three regions account for the largest share of the active audience.

What other brands do Raf Simons fans also like?

Beyond Raf Simons itself, the audience over-indexes on Issey Miyake (48.92×), Comme des Garçons (20.49×), Miuccia Prada (72×), and Yohji Yamamoto (39.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raf Simons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.