Rascasse Audience Intelligence

Raf Simons Target Market in United States

A data profile of the people who buy, follow and care about Raf Simons in United States — modelled from more than twelve digital signal sources. Raf Simons has an estimated audience of 1,174,688 people in United States.

#51among Luxury fashion in United States#2172among Brand in United States#879in Fashion & Accessoires

The average Raf Simons fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rick Owens, Issey Miyake, Comme des Garçons, with strongest over-indexing on Rick Owens (37.43× the country average).

Demographically, the Raf Simons audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raf Simons fan in United States is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Rick Owens.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raf Simons profile in United States.

Audience size
1.2M
in United States
Gender
46.4%♀
53.6% male
Age
32.3
average years
Country rank
#21187
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raf Simons

46.4% are female, 53.6% are male, average age 32.3.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Raf Simons audience in United States
MetricValue
Female46.4%
Male53.6%
Average age32.3
Estimated audience size1,174,688
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Raf Simons audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Raf Simons audience comes from United States.

Worldwide audience distribution share by country for Raf Simons
CountryShare
United States49.6%
Germany11.1%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raf Simons audience in United States is strongest.

Fig. 05

Top regions by affinity

Raf Simons customers by region in United States
#RegionReachAffinity×
01New York~200K2.49×
02Washington, District of Columbia~8K2.13×
03Maryland~30K1.72×
04Mississippi~20K1.72×
05Georgia~60K1.69×
06California~200K1.66×
07New Jersey~40K1.41×
08Illinois~50K1.29×
09Connecticut~10K1.24×
10Louisiana~20K1.23×
11Nevada~10K1.21×
12Pennsylvania~50K1.20×
13Virginia~30K1.20×
14Massachusetts~30K1.20×
15Florida~90K1.14×
16Rhode Island~4K1.13×
17Texas~100K1.12×
18North Carolina~40K1.12×
19Delaware~4K1.11×
20Arizona~30K1.07×
21Washington~20K1.06×
22Oregon~10K1.04×
23Michigan~30K1.03×
24Alabama~20K1.00×
25Hawaii~5K0.96×
26South Carolina~20K0.94×
27Vermont~2K0.93×
28Ohio~30K0.90×
29Tennessee~20K0.88×
30Alaska~2K0.88×
31Missouri~20K0.86×
32Colorado~20K0.86×
33North Dakota~2K0.86×
34Indiana~20K0.85×
35New Mexico~5K0.85×
36South Dakota~2K0.85×
37Montana~3K0.82×
38Utah~8K0.81×
39Maine~3K0.81×
40New Hampshire~4K0.80×
41Kentucky~10K0.79×
42Arkansas~8K0.79×
43Nebraska~5K0.79×
44West Virginia~4K0.79×
45Minnesota~10K0.78×
46Oklahoma~10K0.78×
47Wisconsin~10K0.77×
48Idaho~4K0.76×
49Kansas~7K0.74×
50Iowa~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Raf Simons, United States
0.71×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raf Simons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raf Simons audience
#·InterestCategoryAffinity×
01Miuccia PradaFashion & Accessoires72.00×
02Issey MiyakeFashion & Accessoires48.92×
03Yohji YamamotoFashion & Accessoires39.45×
04Rick OwensFashion & Accessoires37.43×
05KitsunéFashion & Accessoires33.18×
06UndefeatedFashion & Accessoires33.11×
07Kate BosworthMovies & TV25.45×
08Comme des GarçonsFashion & Accessoires20.49×
09Brunello CucinelliFashion & Accessoires20.15×
10Acne StudiosFashion & Accessoires17.18×
11Alexander McQueen (brand)Fashion & Accessoires16.41×
12SSENSEShopping14.13×
13True ReligionFashion & Accessoires12.70×
14Vivienne WestwoodFashion & Accessoires12.42×
15Isabel MarantFashion & Accessoires10.70×
16Chris PaulSports8.48×
17YouTube MusicInternet & Social Media5.27×
18Bad BunnyMusic & Radio5.02×
19NBA playoffsSports4.09×
20Macy'sShopping3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raf Simons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raf Simons audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.57×
Design AffinityPREMIUM2.56×
Early Adopter MentalityPOWER2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raf Simons audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.71×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raf Simons's target market in United States?

Raf Simons's target market in United States covers an estimated 1,174,688 people, concentrated in California and New York.

02

What is the gender split and age of Raf Simons customers?

46.4% of the Raf Simons audience are female, 53.6% are male, with an average age of 32.3 years.

03

Which brands do Raf Simons fans like most?

Raf Simons fans show strongest brand affinity for Rick Owens (37.43×), Issey Miyake (48.92×), and Comme des Garçons (20.49×) over the country average.

04

Where do Raf Simons fans live in United States?

Raf Simons fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raf Simons fans also like?

Beyond Raf Simons itself, the audience over-indexes on Issey Miyake (48.92×), Comme des Garçons (20.49×), Acne Studios (17.18×), and Miuccia Prada (72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Raf Simons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raf Simons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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