Raf Simons Audience in Germany
Raf Simons has an estimated audience of 262,455 people in Germany. 47.5% are female, 52.5% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galeries Lafayette, Emilia Schüle, Hermès, Rick Owens, Miuccia Prada.
The average Raf Simons fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galeries Lafayette, Emilia Schüle, Hermès, with strongest over-indexing on Galeries Lafayette (26.07× the country average). Demographically, the Raf Simons audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Raf Simons fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 31.5 |
| Estimated audience size | 262,455 |
Audience persona
The typical Raf Simons fan in Germany is balanced, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Galeries Lafayette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,247 | 1.08× |
| Bayern | 45,690 | 1.08× |
| Baden-Württemberg | 38,872 | 1.09× |
| Hessen | 26,091 | 1.3× |
| Berlin | 25,943 | 2.21× |
| Niedersachsen | 21,301 | 0.84× |
| Rheinland-Pfalz | 11,192 | 0.85× |
| Sachsen | 10,232 | 0.79× |
| Hamburg | 8,359 | 1.41× |
| Schleswig-Holstein | 7,029 | 0.75× |
| Brandenburg | 6,390 | 0.78× |
| Sachsen-Anhalt | 4,523 | 0.67× |
| Thüringen | 4,336 | 0.65× |
| Mecklenburg-Vorpommern | 2,826 | 0.56× |
| Saarland | 2,809 | 0.87× |
| Bremen | 2,382 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galeries Lafayette | 26.07× | Shopping |
| Emilia Schüle | 18.23× | Movies & TV |
| Hermès | 4.67× | Fashion & Accessoires |
| Rick Owens | 22.94× | Fashion & Accessoires |
| Miuccia Prada | 47.92× | Fashion & Accessoires |
| Haider Ackermann | 68.16× | Fashion & Accessoires |
| Issey Miyake | 17.4× | Fashion & Accessoires |
| San Francisco Museum of Modern Art | 50.1× | Arts & Culture |
| Jil Sander (brand) | 21.83× | Fashion & Accessoires |
| Business class | 5.67× | Travel & Leisure |
| The Wire (magazine) | 20× | Fashion & Accessoires |
| Uniqlo | 4.24× | Shopping |
| Rimowa | 10.14× | Fashion & Accessoires |
| Sonja Gerhardt | 9.78× | Movies & TV |
| Breuninger | 3.2× | Fashion & Accessoires |
| Deutschrap | 4.32× | Music & Radio |
| Alexander McQueen (brand) | 14.8× | Fashion & Accessoires |
| Fashion design | 2.68× | Business & Career |
| Maison Margiela | 8.68× | Fashion & Accessoires |
| Gucci | 3.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.02 |
| Career Orientation | POWER | 2.2 |
| Design Affinity | PREMIUM | 1.88 |
| Luxury Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.62 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.8% |
| Germany | 10.2% |
| Spain | 7.8% |
See Raf Simons audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Raf Simons have in Germany?
Raf Simons has an estimated audience of 262,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raf Simons fans?
47.5% of Raf Simons fans are female, 52.5% are male, with an average age of 31.5 years.
Which brands do Raf Simons fans like most?
Raf Simons fans show strongest brand affinity for Galeries Lafayette (26.07×), Emilia Schüle (18.23×), and Hermès (4.67×) over the country average.
Where do Raf Simons fans live in Germany?
Raf Simons fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,247), Bayern (reach 45,690), and Baden-Württemberg (reach 38,872). These three regions account for the largest share of the active audience.
What other brands do Raf Simons fans also like?
Beyond Raf Simons itself, the audience over-indexes on Emilia Schüle (18.23×), Hermès (4.67×), Rick Owens (22.94×), and Miuccia Prada (47.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raf Simons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.