Rascasse Audience Intelligence

Raf Simons Target Market in Germany

A data profile of the people who buy, follow and care about Raf Simons in Germany — modelled from more than twelve digital signal sources. Raf Simons has an estimated audience of 261,535 people in Germany.

#52among Luxury fashion in Germany#2426among Brand in Germany#877in Fashion & Accessoires

The average Raf Simons fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galeries Lafayette, Emilia Schüle, Hermès, with strongest over-indexing on Galeries Lafayette (26.07× the country average).

Demographically, the Raf Simons audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raf Simons fan in Germany is balanced, around 31.5 years old, with strong Quality Awareness tendencies and a notable affinity for Galeries Lafayette.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raf Simons profile in Germany.

Audience size
262K
in Germany
Gender
47.5%♀
52.5% male
Age
31.5
average years
Country rank
#19076
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raf Simons

47.5% are female, 52.5% are male, average age 31.5.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Raf Simons audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age31.5
Estimated audience size261,535
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Raf Simons audience in Germany
Age bracketShare%
16-1932%
20-2935%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Raf Simons audience comes from Germany.

Worldwide audience distribution share by country for Raf Simons
CountryShare
United States49.6%
Germany11.1%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raf Simons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raf Simons customers by region in Germany
#RegionReachAffinity×
01Berlin~20K2.05×
02Hamburg~8K1.35×
03Hessen~30K1.28×
04Bayern~50K1.08×
05Nordrhein-Westfalen~60K1.07×
06Baden-Württemberg~40K1.07×
07Bremen~2K1.04×
08Saarland~3K0.96×
09Rheinland-Pfalz~10K0.86×
10Niedersachsen~20K0.84×
11Brandenburg~7K0.84×
12Sachsen~10K0.83×
13Schleswig-Holstein~8K0.80×
14Sachsen-Anhalt~5K0.80×
15Thüringen~5K0.79×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Raf Simons, Germany
0.75×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raf Simons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raf Simons audience
#·InterestCategoryAffinity×
01Haider AckermannFashion & Accessoires68.16×
02San Francisco Museum of Modern ArtArts & Culture50.10×
03Miuccia PradaFashion & Accessoires47.92×
04Galeries LafayetteShopping26.07×
05Rick OwensFashion & Accessoires22.94×
06Jil Sander (brand)Fashion & Accessoires21.83×
07The Wire (magazine)Fashion & Accessoires20.00×
08Emilia SchüleMovies & TV18.23×
09Issey MiyakeFashion & Accessoires17.40×
10Alexander McQueen (brand)Fashion & Accessoires14.80×
11RimowaFashion & Accessoires10.14×
12Sonja GerhardtMovies & TV9.78×
13Philipp PleinFashion & Accessoires9.61×
14Maison MargielaFashion & Accessoires8.68×
15Business classTravel & Leisure5.67×
16HermèsFashion & Accessoires4.67×
17DeutschrapMusic & Radio4.32×
18UniqloShopping4.24×
19BreuningerFashion & Accessoires3.20×
20Fashion designBusiness & Career2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raf Simons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raf Simons audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.47×
Early Adopter MentalityPOWER1.68×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raf Simons audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
IndividualismJOY0.69×
TraditionCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raf Simons's target market in Germany?

Raf Simons's target market in Germany covers an estimated 261,535 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raf Simons customers?

47.5% of the Raf Simons audience are female, 52.5% are male, with an average age of 31.5 years.

03

Which brands do Raf Simons fans like most?

Raf Simons fans show strongest brand affinity for Galeries Lafayette (26.07×), Emilia Schüle (18.23×), and Hermès (4.67×) over the country average.

04

Where do Raf Simons fans live in Germany?

Raf Simons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Raf Simons fans also like?

Beyond Raf Simons itself, the audience over-indexes on Emilia Schüle (18.23×), Hermès (4.67×), Rick Owens (22.94×), and Issey Miyake (17.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Raf Simons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raf Simons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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