The Wire (magazine) Audience in Germany
The Wire (magazine) has an estimated audience of 280,898 people in Germany. 66.3% are female, 33.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Keele University, Matala, Crete, Collectable, Jabberwocky (band), Home construction.
The average The Wire (magazine) fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Keele University, Matala, Crete, Collectable, with strongest over-indexing on Keele University (116.07× the country average). Demographically, the The Wire (magazine) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of The Wire (magazine) fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 39.3 |
| Estimated audience size | 280,898 |
Audience persona
The typical The Wire (magazine) fan in Germany is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keele University.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,258 | 1.18× |
| Bayern | 43,415 | 0.96× |
| Baden-Württemberg | 36,452 | 0.95× |
| Hessen | 28,654 | 1.34× |
| Niedersachsen | 25,683 | 0.94× |
| Berlin | 23,242 | 1.85× |
| Rheinland-Pfalz | 13,722 | 0.97× |
| Sachsen | 10,224 | 0.74× |
| Schleswig-Holstein | 9,770 | 0.97× |
| Hamburg | 8,644 | 1.36× |
| Brandenburg | 6,307 | 0.72× |
| Sachsen-Anhalt | 4,514 | 0.62× |
| Thüringen | 4,275 | 0.6× |
| Bremen | 3,218 | 1.34× |
| Mecklenburg-Vorpommern | 3,178 | 0.59× |
| Saarland | 2,973 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keele University | 116.07× | Business & Career |
| Matala, Crete | 19.08× | Travel & Leisure |
| Collectable | 2.97× | Kids & Family |
| Jabberwocky (band) | 26.93× | Music & Radio |
| Home construction | 1.68× | Home & Garden |
| Progressive rock | 2.47× | Music & Radio |
| KLOS | 20× | Music & Radio |
| Picnic | 4.36× | Kids & Family |
| Hog Hunting | 5.59× | Sports |
| Sub Zero (Official) | 12× | Literature |
| Jack White | 1.88× | Movies & TV |
| myDealZ | 2.65× | Shopping |
| Emirdağ | 9.34× | Travel & Leisure |
| Roaming | 3.42× | Technology & Electronics |
| Johann Gottfried Herder | 8.71× | Literature |
| Home Delivery | 2.23× | Food & Beverages |
| Mechanic | 1.67× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.4× | Music & Radio |
| Christmas Gifts | 3.43× | Kids & Family |
| Building insulation | 2.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Convenience Orientation | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.52 |
| Sports Activity | POWER | 1.33 |
| Risk Appetite | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| India | 8.5% |
| France | 7.2% |
See The Wire (magazine) audiences in other countries
More Fashion & Accessoires audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does The Wire (magazine) have in Germany?
The Wire (magazine) has an estimated audience of 280,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Wire (magazine) fans?
66.3% of The Wire (magazine) fans are female, 33.7% are male, with an average age of 39.3 years.
Which brands do The Wire (magazine) fans like most?
The Wire (magazine) fans show strongest brand affinity for Keele University (116.07×), Matala, Crete (19.08×), and Collectable (2.97×) over the country average.
Where do The Wire (magazine) fans live in Germany?
The Wire (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,258), Bayern (reach 43,415), and Baden-Württemberg (reach 36,452). These three regions account for the largest share of the active audience.
What other brands do The Wire (magazine) fans also like?
Beyond The Wire (magazine) itself, the audience over-indexes on Matala, Crete (19.08×), Collectable (2.97×), Jabberwocky (band) (26.93×), and Home construction (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Wire (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.