Rascasse Audience Intelligence

Kitsuné Target Market in United States

A data profile of the people who buy, follow and care about Kitsuné in United States — modelled from more than twelve digital signal sources. Kitsuné has an estimated audience of 752,082 people in United States.

#2947among Brand in United States#1112in Fashion & Accessoires

The average Kitsuné fan in United States is 32.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Polo Ralph Lauren, Longchamp, Numéro, with strongest over-indexing on Polo Ralph Lauren (75.22× the country average).

Demographically, the Kitsuné audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitsuné fan in United States is balanced, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Polo Ralph Lauren.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitsuné profile in United States.

Audience size
752K
in United States
Gender
53.2%♀
46.8% male
Age
32.7
average years
Country rank
#28590
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kitsuné

53.2% are female, 46.8% are male, average age 32.7.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Kitsuné audience in United States
MetricValue
Female53.2%
Male46.8%
Average age32.7
Estimated audience size752,082
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Kitsuné audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Kitsuné audience comes from United States.

Worldwide audience distribution share by country for Kitsuné
CountryShare
United States20.6%
Japan13.2%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitsuné audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitsuné customers by region in United States
#RegionReachAffinity×
01Hawaii~5K1.49×
02Alaska~2K1.31×
03Washington~20K1.30×
04Oregon~10K1.29×
05Utah~8K1.26×
06Oklahoma~10K1.22×
07Idaho~4K1.15×
08New Mexico~4K1.14×
09Arkansas~7K1.13×
10West Virginia~4K1.12×
11Kentucky~10K1.10×
12Arizona~20K1.09×
13California~90K1.08×
14Texas~70K1.07×
15Missouri~10K1.05×
16Nevada~7K1.04×
17Kansas~6K1.03×
18Georgia~20K1.01×
19Indiana~10K1.00×
20North Carolina~20K0.99×
21Nebraska~4K0.99×
22Florida~50K0.98×
23Montana~2K0.98×
24North Dakota~2K0.98×
25Virginia~20K0.97×
26Colorado~10K0.97×
27Alabama~10K0.97×
28Maine~3K0.97×
29Vermont~1K0.97×
30Louisiana~9K0.96×
31Tennessee~10K0.95×
32Ohio~20K0.94×
33Michigan~20K0.94×
34Minnesota~10K0.94×
35Mississippi~6K0.94×
36South Carolina~10K0.92×
37New Hampshire~3K0.92×
38Pennsylvania~20K0.91×
39South Dakota~2K0.91×
40Maryland~10K0.90×
41Wisconsin~10K0.90×
42Iowa~6K0.90×
43New York~40K0.89×
44Illinois~20K0.86×
45Rhode Island~2K0.83×
46Connecticut~6K0.80×
47Delaware~2K0.80×
48New Jersey~10K0.79×
49Massachusetts~10K0.78×
50Washington, District of Columbia~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Kitsuné, United States
0.66×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitsuné audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitsuné audience
#·InterestCategoryAffinity×
01Caterham F1Sports110.72×
02V MagazineFashion & Accessoires95.05×
03NuméroNews90.71×
04Polo Ralph LaurenFashion & Accessoires75.22×
05Are We Done Yet?Movies & TV57.82×
06Gus KenworthySports55.10×
07Hôtel Ritz ParisTravel & Leisure48.84×
08LongchampFashion & Accessoires38.09×
09Rebecca MinkoffFashion & Accessoires26.10×
10Dazed and ConfusedMovies & TV11.56×
11CitizenshipPolitics & Society5.60×
12PrayerPolitics & Society5.51×
13Conservatism in the United StatesPolitics & Society5.37×
14President of the United StatesPolitics & Society5.18×
15Made in USABusiness & Career5.12×
16Western culturePolitics & Society4.96×
17FaithPolitics & Society4.90×
18Gavin NewsomPolitics & Society4.44×
19Melania TrumpPolitics & Society3.64×
20Fox News ChannelMovies & TV3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitsuné audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitsuné audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.62×
Design AffinityPREMIUM1.98×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitsuné audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.69×
Need for SecurityCONSERVATISM0.70×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kitsuné's target market in United States?

Kitsuné's target market in United States covers an estimated 752,082 people, concentrated in California and Texas.

02

What is the gender split and age of Kitsuné customers?

53.2% of the Kitsuné audience are female, 46.8% are male, with an average age of 32.7 years.

03

Which brands do Kitsuné fans like most?

Kitsuné fans show strongest brand affinity for Polo Ralph Lauren (75.22×), Longchamp (38.09×), and Numéro (90.71×) over the country average.

04

Where do Kitsuné fans live in United States?

Kitsuné fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kitsuné fans also like?

Beyond Kitsuné itself, the audience over-indexes on Longchamp (38.09×), Numéro (90.71×), President of the United States (5.18×), and V Magazine (95.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Kitsuné audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitsuné. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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