Gus Kenworthy Audience in United States

Gus Kenworthy has an estimated audience of 283,471 people in United States. 41.3% are female, 58.7% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: Ezra Miller, Iveco, Brokeback Mountain, Pura Vida, Katie Holmes.

The average Gus Kenworthy fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ezra Miller, Iveco, Brokeback Mountain, with strongest over-indexing on Ezra Miller (132.43× the country average). Demographically, the Gus Kenworthy audience skews more male with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Winter sports

Demographics of Gus Kenworthy fans

Demographic split for Gus Kenworthy audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.1
Estimated audience size283,471

Audience persona

The typical Gus Kenworthy fan in United States is more male, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ezra Miller.

Top regions in United States

Top regions ranked by reach for Gus Kenworthy in United States
RegionReachAffinity
California34,0611.09×
New York20,6471.3×
Texas20,3920.84×
Illinois19,6912.09×
Florida15,7910.82×
Pennsylvania9,5501×
Ohio8,9451.02×
Georgia7,8410.9×
North Carolina7,7690.91×
Massachusetts7,6071.36×
Michigan7,4591.01×
Colorado7,2081.61×
Virginia6,3610.92×
Washington6,2071.09×
New Jersey6,0560.84×
Tennessee5,2880.93×
Indiana5,1741×
Missouri4,8411.06×
Arizona4,3880.76×
Maryland4,3460.89×
Minnesota4,2031.03×
Wisconsin4,0460.95×
Louisiana3,8101.04×
Oregon3,6711.13×
South Carolina3,6110.85×
Kentucky3,3190.93×
Utah3,0641.21×
Oklahoma2,9390.93×
Alabama2,8470.72×
Connecticut2,7730.98×
Nevada2,3350.85×
Kansas2,1830.98×
Arkansas2,0830.89×
Iowa2,0730.89×
Washington, District of Columbia1,6811.97×
Mississippi1,5570.67×
Nebraska1,3310.94×
New Mexico1,1970.84×
West Virginia1,1900.9×
Idaho1,1870.83×
Maine1,1101.09×
Hawaii1,0080.83×
New Hampshire9800.88×
Rhode Island8960.99×
Montana8281.05×
Delaware8251.06×
South Dakota5990.91×
Vermont5841.17×
North Dakota4240.73×
Alaska3640.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gus Kenworthy audience
BrandAffinityCategory
Ezra Miller132.43×Movies & TV
Iveco190.44×Cars & Mobility
Brokeback Mountain48×Movies & TV
Pura Vida64.9×Fashion & Accessoires
Katie Holmes36.78×Movies & TV
Patricia Arquette34.39×Movies & TV
Catherine O'Hara12.86×Movies & TV
Sarah Michelle Gellar25.73×Movies & TV
Kitsuné58.79×Fashion & Accessoires
XPO Logistics39.93×Business & Career
Ruby Rose27.75×Movies & TV
Beetlejuice6.46×Movies & TV
Plaster23.7×Health
Google News7.02×News
Indeed.com4.81×Business & Career
Olivia Munn17.08×Movies & TV
Anna Faris17.44×Movies & TV
Capital One4.62×Business & Career
Google Maps4.52×Internet & Social Media
Wattpad12.21×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gus Kenworthy audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.52
Design AffinityPREMIUM1.93
Sports ActivityPOWER1.6
SustainabilityBALANCE1.56
Early Adopter MentalityPOWER1.48
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Gus Kenworthy
CountryShare
United States53.9%
United Kingdom12.6%
Canada5.7%

See Gus Kenworthy audiences in other countries

More Winter sports audiences in United States

Frequently asked questions

How many fans does Gus Kenworthy have in United States?

Gus Kenworthy has an estimated audience of 283,471 people in United States, concentrated in California and New York.

What is the gender split and age of Gus Kenworthy fans?

41.3% of Gus Kenworthy fans are female, 58.7% are male, with an average age of 35.1 years.

Which brands do Gus Kenworthy fans like most?

Gus Kenworthy fans show strongest brand affinity for Ezra Miller (132.43×), Iveco (190.44×), and Brokeback Mountain (48×) over the country average.

Where do Gus Kenworthy fans live in United States?

Gus Kenworthy fans in United States are most concentrated in California (reach 34,061), New York (reach 20,647), and Texas (reach 20,392). These three regions account for the largest share of the active audience.

What other brands do Gus Kenworthy fans also like?

Beyond Gus Kenworthy itself, the audience over-indexes on Iveco (190.44×), Brokeback Mountain (48×), Pura Vida (64.9×), and Katie Holmes (36.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gus Kenworthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.