Gus Kenworthy Audience in United States
Gus Kenworthy has an estimated audience of 283,471 people in United States. 41.3% are female, 58.7% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: Tezz, Guayas Province, Ciudad Hidalgo, Michoacán, Grace Slick, Goop.
The average Gus Kenworthy fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Tezz, Guayas Province, Ciudad Hidalgo, Michoacán, with strongest over-indexing on Tezz (23.07× the country average). Demographically, the Gus Kenworthy audience skews more male with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Winter sports
Demographics of Gus Kenworthy fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 35.1 |
| Estimated audience size | 283,471 |
Audience persona
The typical Gus Kenworthy fan in United States is more male, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tezz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,061 | 1.09× |
| New York | 20,647 | 1.3× |
| Texas | 20,392 | 0.84× |
| Illinois | 19,691 | 2.09× |
| Florida | 15,791 | 0.82× |
| Pennsylvania | 9,550 | 1× |
| Ohio | 8,945 | 1.02× |
| Georgia | 7,841 | 0.9× |
| North Carolina | 7,769 | 0.91× |
| Massachusetts | 7,607 | 1.36× |
| Michigan | 7,459 | 1.01× |
| Colorado | 7,208 | 1.61× |
| Virginia | 6,361 | 0.92× |
| Washington | 6,207 | 1.09× |
| New Jersey | 6,056 | 0.84× |
| Tennessee | 5,288 | 0.93× |
| Indiana | 5,174 | 1× |
| Missouri | 4,841 | 1.06× |
| Arizona | 4,388 | 0.76× |
| Maryland | 4,346 | 0.89× |
| Minnesota | 4,203 | 1.03× |
| Wisconsin | 4,046 | 0.95× |
| Louisiana | 3,810 | 1.04× |
| Oregon | 3,671 | 1.13× |
| South Carolina | 3,611 | 0.85× |
| Kentucky | 3,319 | 0.93× |
| Utah | 3,064 | 1.21× |
| Oklahoma | 2,939 | 0.93× |
| Alabama | 2,847 | 0.72× |
| Connecticut | 2,773 | 0.98× |
| Nevada | 2,335 | 0.85× |
| Kansas | 2,183 | 0.98× |
| Arkansas | 2,083 | 0.89× |
| Iowa | 2,073 | 0.89× |
| Washington, District of Columbia | 1,681 | 1.97× |
| Mississippi | 1,557 | 0.67× |
| Nebraska | 1,331 | 0.94× |
| New Mexico | 1,197 | 0.84× |
| West Virginia | 1,190 | 0.9× |
| Idaho | 1,187 | 0.83× |
| Maine | 1,110 | 1.09× |
| Hawaii | 1,008 | 0.83× |
| New Hampshire | 980 | 0.88× |
| Rhode Island | 896 | 0.99× |
| Montana | 828 | 1.05× |
| Delaware | 825 | 1.06× |
| South Dakota | 599 | 0.91× |
| Vermont | 584 | 1.17× |
| North Dakota | 424 | 0.73× |
| Alaska | 364 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tezz | 23.07× | Movies & TV |
| Guayas Province | 48× | Travel & Leisure |
| Ciudad Hidalgo, Michoacán | 43.03× | Travel & Leisure |
| Grace Slick | 9.82× | Music & Radio |
| Goop | 5.93× | Internet & Social Media |
| Home staging | 5.61× | Home & Garden |
| Home construction | 1.52× | Home & Garden |
| Wok | 6.83× | Food & Beverages |
| Collectable | 1.65× | Kids & Family |
| Gluten Free Foodies | 9.87× | Food & Beverages |
| Governor of Michigan | 5.9× | Politics & Society |
| Home equity | 1.57× | Home & Garden |
| Google Home | 5.05× | Technology & Electronics |
| Fairy godmother | 5.8× | Literature |
| Elsword | 12.54× | Games |
| Pallet racking | 9.25× | Home & Garden |
| TV Fanatic | 6.55× | Movies & TV |
| Edelbrock | 8.53× | Cars & Mobility |
| headspace | 5.71× | Health |
| Iowa Lottery | 6.28× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.52 |
| Design Affinity | PREMIUM | 1.93 |
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.56 |
| Early Adopter Mentality | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.9% |
| United Kingdom | 12.6% |
| Canada | 5.7% |
See Gus Kenworthy audiences in other countries
More Winter sports audiences in United States
- Winter Olympic Games (7,507,514)
- Jutta Leerdam (4,590,725)
- Bobby Brown (freestyle skier) (1,889,613)
- Jordan Stolz (1,102,764)
- Desi Johnson (373,202)
Frequently asked questions
How many fans does Gus Kenworthy have in United States?
Gus Kenworthy has an estimated audience of 283,471 people in United States, concentrated in California and New York.
What is the gender split and age of Gus Kenworthy fans?
41.3% of Gus Kenworthy fans are female, 58.7% are male, with an average age of 35.1 years.
Which brands do Gus Kenworthy fans like most?
Gus Kenworthy fans show strongest brand affinity for Tezz (23.07×), Guayas Province (48×), and Ciudad Hidalgo, Michoacán (43.03×) over the country average.
Where do Gus Kenworthy fans live in United States?
Gus Kenworthy fans in United States are most concentrated in California (reach 34,061), New York (reach 20,647), and Texas (reach 20,392). These three regions account for the largest share of the active audience.
What other brands do Gus Kenworthy fans also like?
Beyond Gus Kenworthy itself, the audience over-indexes on Guayas Province (48×), Ciudad Hidalgo, Michoacán (43.03×), Grace Slick (9.82×), and Goop (5.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gus Kenworthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.