Rascasse Audience Intelligence

Gus Kenworthy Audience in United States

A data profile of the people who buy, follow and care about Gus Kenworthy in United States — modelled from more than twelve digital signal sources. Gus Kenworthy has an estimated audience of 270,344 people in United States.

#6among Winter sports in United States#12754among Person in United States#5169in Sports

The average Gus Kenworthy fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Patricia Arquette, Pura Vida, Sarah Michelle Gellar, with strongest over-indexing on Patricia Arquette (62.37× the country average).

Demographically, the Gus Kenworthy audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gus Kenworthy fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Patricia Arquette.

Category: Sports · Type: Person · Subtype: Winter sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gus Kenworthy profile in United States.

Audience size
270K
in United States
Gender
41.3%♀
58.7% male
Age
35.1
average years
Country rank
#50963
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gus Kenworthy fans

41.3% are female, 58.7% are male, average age 35.1.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Gus Kenworthy audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.1
Estimated audience size270,344
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Gus Kenworthy audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3917%
40-4918%
50+14%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Gus Kenworthy audience comes from United States.

Worldwide audience distribution share by country for Gus Kenworthy
CountryShare
United States53.7%
United Kingdom12.7%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gus Kenworthy audience in United States is strongest.

Fig. 05

Top regions by affinity

Gus Kenworthy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.00×
02Illinois~20K1.86×
03Colorado~8K1.79×
04Massachusetts~8K1.46×
05Vermont<1K1.33×
06New York~20K1.27×
07Utah~3K1.17×
08Maine~1K1.17×
09Minnesota~5K1.13×
10Montana<1K1.13×
11Oregon~4K1.11×
12Washington~6K1.08×
13Pennsylvania~10K1.06×
14Rhode Island<1K1.04×
15Connecticut~3K1.03×
16New Hampshire~1K1.02×
17Delaware<1K1.01×
18California~30K0.99×
19Wisconsin~4K0.99×
20Ohio~8K0.96×
21Missouri~4K0.95×
22Idaho~1K0.95×
23West Virginia~1K0.95×
24Kansas~2K0.94×
25South Dakota<1K0.94×
26Virginia~6K0.93×
27Alaska<1K0.93×
28Maryland~4K0.92×
29Michigan~7K0.91×
30Kentucky~3K0.91×
31Iowa~2K0.91×
32New Jersey~6K0.90×
33Indiana~5K0.90×
34Nebraska~1K0.90×
35Hawaii~1K0.90×
36North Dakota<1K0.90×
37New Mexico~1K0.89×
38Louisiana~3K0.88×
39Tennessee~5K0.87×
40Oklahoma~3K0.86×
41Nevada~2K0.85×
42Arkansas~2K0.85×
43North Carolina~7K0.83×
44South Carolina~3K0.81×
45Georgia~7K0.79×
46Arizona~5K0.79×
47Florida~10K0.76×
48Alabama~3K0.76×
49Mississippi~2K0.74×
50Texas~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Gus Kenworthy, United States
0.72×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gus Kenworthy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gus Kenworthy audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility111.35×
02Pura VidaFashion & Accessoires81.65×
03Patricia ArquetteMovies & TV62.37×
04KitsunéFashion & Accessoires55.10×
05Sarah Michelle GellarMovies & TV42.83×
06PlasterHealth37.01×
07Adam DeVineMovies & TV28.75×
08NBA draftSports23.49×
09Olivia MunnMovies & TV18.77×
10Catherine O'HaraMovies & TV18.17×
11British ShorthairPets & Animals13.02×
12Siamese catPets & Animals12.69×
13Persian catPets & Animals11.73×
14Sphynx catPets & Animals11.12×
15PoodlePets & Animals9.54×
16Labrador RetrieverPets & Animals7.70×
17Dog harnessPets & Animals7.34×
18High schoolBusiness & Career6.83×
19Scooby-DooMovies & TV6.50×
20Dog walkingPets & Animals6.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gus Kenworthy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gus Kenworthy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Design AffinityPREMIUM1.51×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gus Kenworthy audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
DIY MentalityTHRILL0.77×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gus Kenworthy have in United States?

Gus Kenworthy has an estimated audience of 270,344 people in United States, concentrated in California and New York.

02

What is the gender split and age of Gus Kenworthy fans?

41.3% of Gus Kenworthy fans are female, 58.7% are male, with an average age of 35.1 years.

03

Which brands do Gus Kenworthy fans like most?

Gus Kenworthy fans show strongest brand affinity for Patricia Arquette (62.37×), Pura Vida (81.65×), and Sarah Michelle Gellar (42.83×) over the country average.

04

Where do Gus Kenworthy fans live in United States?

Gus Kenworthy fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gus Kenworthy fans also like?

Beyond Gus Kenworthy itself, the audience over-indexes on Pura Vida (81.65×), Sarah Michelle Gellar (42.83×), Catherine O'Hara (18.17×), and Iveco (111.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Winter sports audiences in United States

See Gus Kenworthy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gus Kenworthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →