Pura Vida Audience in United States

Pura Vida logo

Pura Vida has an estimated audience of 1,912,590 people in United States. 85.9% are female, 14.1% are male, average age 38.8. Top regions: Florida, California, New York. Top brand affinities: Barbie, Vincent Cassel, Gus Kenworthy, Catherine O'Hara, Hannah Teter.

The average Pura Vida fan in United States is 38.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Barbie, Vincent Cassel, Gus Kenworthy, with strongest over-indexing on Barbie (35.11× the country average). Demographically, the Pura Vida audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Pura Vida fans

Demographic split for Pura Vida audience in United States
MetricValue
Female85.9%
Male14.1%
Average age38.8
Estimated audience size1,912,590

Audience persona

The typical Pura Vida fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Barbie.

Top regions in United States

Top regions ranked by reach for Pura Vida in United States
RegionReachAffinity
Florida575,8794.45×
California172,8960.82×
New York145,6201.36×
Texas116,7050.71×
North Carolina83,3661.45×
Pennsylvania80,4961.25×
Ohio63,4991.08×
New Jersey56,5261.16×
Georgia52,5490.89×
Michigan51,6811.03×
Illinois49,1450.77×
Virginia46,8871.01×
Tennessee40,1461.05×
Arizona35,3940.91×
Indiana34,1200.98×
South Carolina32,3981.13×
Massachusetts31,4380.83×
Maryland30,1470.92×
Wisconsin29,6661.03×
Missouri28,6680.93×
Minnesota27,7931.01×
Colorado26,2610.87×
Alabama26,0800.98×
Washington25,7640.67×
Kentucky24,7411.03×
Utah20,2571.18×
Oklahoma17,9780.85×
Connecticut17,8740.93×
Oregon17,7470.81×
Louisiana17,4060.71×
Iowa16,6581.06×
Kansas13,6840.91×
Arkansas13,5320.86×
Mississippi12,8450.82×
West Virginia10,3911.17×
Idaho10,3681.08×
Nevada10,0260.54×
Nebraska9,3450.97×
New Hampshire7,6041.01×
Maine7,0791.03×
Hawaii6,1280.75×
Montana5,3341.01×
Delaware4,6060.87×
New Mexico4,5400.47×
Rhode Island4,5230.74×
South Dakota4,2000.95×
Washington, District of Columbia3,6580.64×
North Dakota3,6030.92×
Vermont3,2060.95×
Wyoming2,5230.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pura Vida audience
BrandAffinityCategory
Barbie35.11×Movies & TV
Vincent Cassel67.97×Movies & TV
Gus Kenworthy81.65×Sports
Catherine O'Hara6.95×Movies & TV
Hannah Teter175.12×Sports
Chocolate (2008 film)13.64×Movies & TV
Costa Rica9.5×Travel & Leisure
BaubleBar18.11×Shopping
Altar'd State10.28×Shopping
Niki de Saint Phalle80.28×Arts & Culture
Bracelet3.46×Fashion & Accessoires
Torstein Horgmo184.93×Sports
John Lithgow10.64×Movies & TV
Hobby Lobby2.23×Home & Garden
San Diego4.29×Travel & Leisure
Aerie (American Eagle Outfitters)4.32×
Five Below3.02×Shopping
Kohl's2.03×Shopping
Marshalls2.22×Fashion & Accessoires
Pinterest1.67×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pura Vida audience
TraitClusterScore
Luxury OrientationPREMIUM2.97
Early Adopter MentalityPOWER1.85
MindfulnessBALANCE1.75
Family OrientationCONSERVATISM1.59
Community OrientationOPEN1.49
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Pura Vida
CountryShare
United States41.8%
Brazil21.4%
Spain11.8%

See Pura Vida audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Pura Vida have in United States?

Pura Vida has an estimated audience of 1,912,590 people in United States, concentrated in Florida and California.

What is the gender split and age of Pura Vida fans?

85.9% of Pura Vida fans are female, 14.1% are male, with an average age of 38.8 years.

Which brands do Pura Vida fans like most?

Pura Vida fans show strongest brand affinity for Barbie (35.11×), Vincent Cassel (67.97×), and Gus Kenworthy (81.65×) over the country average.

Where do Pura Vida fans live in United States?

Pura Vida fans in United States are most concentrated in Florida (reach 575,879), California (reach 172,896), and New York (reach 145,620). These three regions account for the largest share of the active audience.

What other brands do Pura Vida fans also like?

Beyond Pura Vida itself, the audience over-indexes on Vincent Cassel (67.97×), Gus Kenworthy (81.65×), Catherine O'Hara (6.95×), and Hannah Teter (175.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pura Vida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.