Rascasse Audience Intelligence

San Diego Audience in United States

A data profile of the people who buy, follow and care about San Diego in United States — modelled from more than twelve digital signal sources. San Diego has an estimated audience of 16,525,301 people in United States.

#32among City in United States#111among POI in United States#183in Travel & Leisure

The average San Diego fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Airbnb, Mortgage loans, Barbecue, with strongest over-indexing on Airbnb (1.73× the country average).

Demographically, the San Diego audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Airbnb.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego profile in United States.

Audience size
16.5M
in United States
Gender
54.7%♀
45.3% male
Age
41.5
average years
Country rank
#2084
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego fans

54.7% are female, 45.3% are male, average age 41.5.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for San Diego audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.5
Estimated audience size16,525,301
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the San Diego audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

66.3%

of the worldwide San Diego audience comes from United States.

Worldwide audience distribution share by country for San Diego
CountryShare
United States66.3%
Mexico3.6%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego fans by region: top regions in United States
#RegionReachAffinity×
01California~8.5M4.70×
02Arizona~800K2.40×
03Nevada~300K2.02×
04Washington~500K1.64×
05Hawaii~100K1.57×
06Utah~200K1.55×
07Colorado~400K1.38×
08Oregon~300K1.37×
09New Mexico~100K1.33×
10Idaho~100K1.27×
11Alaska~40K1.16×
12Washington, District of Columbia~60K1.14×
13Montana~50K1.06×
14Massachusetts~300K1.05×
15Minnesota~200K1.05×
16Illinois~600K1.03×
17Texas~1.5M1.01×
18Virginia~400K0.91×
19Wyoming~20K0.88×
20North Dakota~30K0.87×
21New York~800K0.86×
22Kansas~100K0.83×
23Nebraska~70K0.83×
24New Jersey~300K0.81×
25Maryland~200K0.80×
26Missouri~200K0.79×
27Wisconsin~200K0.78×
28South Dakota~30K0.78×
29Georgia~400K0.75×
30Oklahoma~100K0.75×
31Iowa~100K0.74×
32Florida~800K0.73×
33Michigan~300K0.73×
34Connecticut~100K0.73×
35North Carolina~400K0.71×
36Rhode Island~40K0.71×
37New Hampshire~50K0.70×
38Pennsylvania~400K0.69×
39Indiana~200K0.69×
40Tennessee~200K0.68×
41Ohio~300K0.67×
42Arkansas~90K0.67×
43Maine~40K0.66×
44Louisiana~100K0.65×
45South Carolina~100K0.60×
46Kentucky~100K0.59×
47Delaware~30K0.59×
48Alabama~100K0.57×
49Mississippi~80K0.55×
50West Virginia~40K0.48×
Fig. 06

Affinity by region

Affinity by region — San Diego, United States
0.48×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego audience
#·InterestCategoryAffinity×
01First class travelTravel & Leisure2.34×
02InnovationBusiness & Career2.20×
03Sustainable energyHome & Garden2.15×
04Car rentalsCars & Mobility2.07×
05Los Angeles DodgersSports2.05×
06FedExBusiness & Career1.98×
07Renewable energyBusiness & Career1.98×
08Discount storesShopping1.90×
09Mortgage loansBusiness & Career1.81×
10Real propertyHome & Garden1.80×
11TicketmasterTravel & Leisure1.77×
12AirbnbTravel & Leisure1.73×
13IKEAHome & Garden1.71×
14Panda ExpressFood & Beverages1.71×
15Solar energyHome & Garden1.69×
16Shopping mallsShopping1.63×
17Vehicle insuranceCars & Mobility1.61×
18BarbecueFood & Beverages1.53×
19TV talkshowsMovies & TV1.53×
20Nordstrom rackFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
SustainabilityBALANCE1.27×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
DIY MentalityTHRILL0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego have in United States?

San Diego has an estimated audience of 16,525,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Diego fans?

54.7% of San Diego fans are female, 45.3% are male, with an average age of 41.5 years.

03

Which brands do San Diego fans like most?

San Diego fans show strongest brand affinity for Airbnb (1.73×), Mortgage loans (1.81×), and Barbecue (1.53×) over the country average.

04

Where do San Diego fans live in United States?

San Diego fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego fans also like?

Beyond San Diego itself, the audience over-indexes on Mortgage loans (1.81×), Barbecue (1.53×), IKEA (1.71×), and Innovation (2.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See San Diego audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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