San Diego Audience in United States

San Diego has an estimated audience of 16,525,301 people in United States. 54.7% are female, 45.3% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average San Diego fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.15× the country average). Demographically, the San Diego audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Diego fans

Demographic split for San Diego audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.5
Estimated audience size16,525,301

Audience persona

The typical San Diego fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for San Diego in United States
RegionReachAffinity
California9,161,1025.04×
Texas1,460,2121.03×
New York847,8270.92×
Arizona835,0692.47×
Florida792,9700.71×
Washington569,5871.72×
Illinois548,9721×
Georgia399,4630.78×
Pennsylvania383,8090.69×
Virginia380,1200.94×
Colorado368,6701.42×
North Carolina354,0890.71×
Ohio352,6520.69×
Nevada339,7192.13×
Massachusetts337,3191.04×
New Jersey335,2880.8×
Michigan313,7450.73×
Oregon270,9681.43×
Minnesota257,6531.09×
Utah243,6851.65×
Maryland225,2000.79×
Tennessee221,7720.67×
Missouri211,3870.79×
Indiana201,4550.67×
Wisconsin184,7320.74×
South Carolina146,6830.59×
Louisiana136,4750.64×
Oklahoma130,1640.71×
Alabama123,9960.54×
Connecticut118,6460.72×
Kentucky116,9310.56×
Hawaii114,7551.62×
Kansas107,3930.82×
New Mexico104,4101.26×
Idaho102,3891.24×
Iowa96,9290.71×
Arkansas83,7750.62×
Mississippi69,8070.51×
Nebraska63,6280.77×
Washington, District of Columbia57,2151.15×
Montana45,7351×
New Hampshire43,0410.66×
Alaska38,4741.09×
Rhode Island35,5550.68×
Maine35,2120.59×
West Virginia31,8140.41×
North Dakota27,3870.81×
South Dakota27,2010.71×
Delaware24,4450.54×
Wyoming19,2470.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego audience
BrandAffinityCategory
Google Maps15.15×Internet & Social Media
Capital One15.31×Business & Career
Indeed.com11.17×Business & Career
CarGurus14.33×Cars & Mobility
Enterprise Rent-A-Car12.35×Cars & Mobility
AccuWeather13.03×Home & Garden
Bruce Willis14.58×Movies & TV
Beetlejuice9.48×Movies & TV
Jollibee21×Food & Beverages
Circle K13.29×Shopping
Diane Keaton11.69×Movies & TV
Google News10.7×News
Aaron Rodgers11.34×Sports
Kendra Scott18.58×Fashion & Accessoires
ICloud16.38×Technology & Electronics
DeviantArt12.27×Internet & Social Media
Khan Academy14.45×Business & Career
Billy Bob Thornton14.65×Movies & TV
Apple Store12.27×Shopping
Blake Lively14.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego audience
TraitClusterScore
Design AffinityPREMIUM1.51
ExtroversionTHRILL1.47
PatriotismCONSERVATISM1.42
Sports ActivityPOWER1.33
Early Adopter MentalityPOWER1.32
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for San Diego
CountryShare
United States66.7%
Mexico3.6%
Canada2.5%

See San Diego audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Diego have in United States?

San Diego has an estimated audience of 16,525,301 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego fans?

54.7% of San Diego fans are female, 45.3% are male, with an average age of 41.5 years.

Which brands do San Diego fans like most?

San Diego fans show strongest brand affinity for Google Maps (15.15×), Capital One (15.31×), and Indeed.com (11.17×) over the country average.

Where do San Diego fans live in United States?

San Diego fans in United States are most concentrated in California (reach 9,161,102), Texas (reach 1,460,212), and New York (reach 847,827). These three regions account for the largest share of the active audience.

What other brands do San Diego fans also like?

Beyond San Diego itself, the audience over-indexes on Capital One (15.31×), Indeed.com (11.17×), CarGurus (14.33×), and Enterprise Rent-A-Car (12.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.