Rascasse Audience Intelligence

Desi Johnson Audience in United States

A data profile of the people who buy, follow and care about Desi Johnson in United States — modelled from more than twelve digital signal sources. Desi Johnson has an estimated audience of 402,584 people in United States.

#5among Winter sports in United States#10242among Person in United States#4107in Sports

The average Desi Johnson fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Winter Olympic Games, Bobsleigh, Gymnastics, with strongest over-indexing on Winter Olympic Games (30.24× the country average).

Demographically, the Desi Johnson audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Desi Johnson fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Person · Subtype: Winter sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desi Johnson profile in United States.

Audience size
403K
in United States
Gender
47.0%♀
53.0% male
Age
38.3
average years
Country rank
#41482
Person in United States
Fig. 01

Search interest · 12-month trend

+210%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Desi Johnson fans

47.0% are female, 53.0% are male, average age 38.3.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Desi Johnson audience in United States
MetricValue
Female47.0%
Male53.0%
Average age38.3
Estimated audience size402,584
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Desi Johnson audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Desi Johnson audience comes from United States.

Worldwide audience distribution share by country for Desi Johnson
CountryShare
United States35.9%
Germany14.2%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desi Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Desi Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~5K1.24×
02Colorado~7K1.22×
03Massachusetts~8K1.17×
04Washington, District of Columbia~1K1.12×
05Kansas~3K1.11×
06Pennsylvania~10K1.10×
07Washington~8K1.10×
08Hawaii~2K1.10×
09Maine~1K1.09×
10New York~20K1.08×
11Illinois~10K1.08×
12Montana~1K1.08×
13Virginia~10K1.07×
14Idaho~2K1.04×
15New Hampshire~2K1.04×
16New Jersey~10K1.03×
17Tennessee~8K1.03×
18Rhode Island~1K1.03×
19Alaska<1K1.03×
20North Carolina~10K1.01×
21Vermont<1K1.01×
22Nebraska~2K1.00×
23North Dakota<1K1.00×
24Texas~30K0.99×
25California~40K0.98×
26Wisconsin~5K0.98×
27Minnesota~5K0.98×
28Delaware<1K0.98×
29Oregon~4K0.97×
30Utah~3K0.97×
31Ohio~10K0.96×
32Maryland~6K0.96×
33New Mexico~2K0.96×
34Arizona~7K0.95×
35Iowa~3K0.95×
36West Virginia~2K0.95×
37Georgia~10K0.94×
38Michigan~9K0.94×
39Oklahoma~4K0.94×
40South Dakota<1K0.94×
41Missouri~6K0.93×
42Louisiana~4K0.93×
43Indiana~6K0.91×
44Kentucky~4K0.90×
45Arkansas~3K0.90×
46Nevada~3K0.88×
47Florida~20K0.85×
48Alabama~4K0.85×
49South Carolina~5K0.83×
50Mississippi~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Desi Johnson, United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desi Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desi Johnson audience
#·InterestCategoryAffinity×
01BobsleighSports66.82×
02Winter Olympic GamesSports30.24×
03Ford KaCars & Mobility20.00×
04International Olympic CommitteeSports10.41×
05Ice rinkTravel & Leisure9.71×
06SleddingSports7.56×
07FIS Alpine Ski World CupSports7.49×
08Broadcasting of sports eventsMovies & TV5.80×
09Ice skatingSports5.29×
10GymnasticsSports4.84×
11Lindsey VonnSports4.76×
12Alpine skiingSports4.31×
13Extreme sportSports3.71×
14Ski resortTravel & Leisure3.35×
15Megan FoxMovies & TV3.22×
16Career developmentBusiness & Career3.05×
17The Open ChampionshipSports3.03×
18CrossFitSports2.54×
19Track and fieldSports2.23×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desi Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desi Johnson audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.93×
Sports ActivityPOWER1.59×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desi Johnson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Desi Johnson have in United States?

Desi Johnson has an estimated audience of 402,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Desi Johnson fans?

47.0% of Desi Johnson fans are female, 53.0% are male, with an average age of 38.3 years.

03

Which brands do Desi Johnson fans like most?

Desi Johnson fans show strongest brand affinity for Winter Olympic Games (30.24×), Bobsleigh (66.82×), and Gymnastics (4.84×) over the country average.

04

Where do Desi Johnson fans live in United States?

Desi Johnson fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Desi Johnson fans also like?

Beyond Desi Johnson itself, the audience over-indexes on Bobsleigh (66.82×), Gymnastics (4.84×), Broadcasting of sports events (5.8×), and Alpine skiing (4.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Winter sports audiences in United States

See Desi Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Desi Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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