Rascasse Audience Intelligence

Kitsuné Target Market in United States

Kitsuné has an estimated audience of 811K people in United States.

#3115among brands in United States#1101in Fashion & Accessoires

The average Kitsuné fan in United States is 33.5 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Caterham F1, V Magazine, Numéro, with strongest over-indexing on Caterham F1 (110.72× the country average).

Demographically, the Kitsuné audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Kitsuné fan in United States is balanced, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Caterham F1.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
811K
in United States
Gender
53.2%♀
46.8% male
Age
33.5
average years
Country rank
#28178
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kitsuné

53.2% are female, 46.8% are male, average age 33.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Kitsuné audience in United States
MetricValue
Female53.2%
Male46.8%
Average age33.5
Estimated audience size811K
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Kitsuné audience in United States
Age bracketShare%
16-2438%
25-3422%
35-4416%
45-5414%
55+10%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Kitsuné audience comes from United States.

Worldwide audience distribution share by country for Kitsuné
CountryShare
United States21.2%
Japan12.6%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kitsuné customers by region in United States
#RegionReachAffinity×
01Hawaii~5K1.49×
02Alaska~2K1.31×
03Washington~20K1.30×
04Oregon~10K1.29×
05Utah~10K1.26×
06Oklahoma~10K1.22×
07Idaho~5K1.15×
08New Mexico~6K1.14×
09Arkansas~8K1.13×
10West Virginia~5K1.12×
11Kentucky~10K1.10×
12Arizona~20K1.09×
13California~100K1.08×
14Texas~60K1.07×
15Missouri~20K1.05×
16Nevada~8K1.04×
17Kansas~7K1.03×
18Georgia~30K1.01×
19Indiana~20K1.00×
20North Carolina~30K0.99×
21Nebraska~5K0.99×
22Wyoming~1K0.99×
23Florida~50K0.98×
24Montana~3K0.98×
25North Dakota~2K0.98×
26Virginia~20K0.97×
27Colorado~10K0.97×
28Alabama~10K0.97×
29Maine~3K0.97×
30Vermont~2K0.97×
31Louisiana~10K0.96×
32Tennessee~20K0.95×
33Ohio~30K0.94×
34Michigan~20K0.94×
35Minnesota~10K0.94×
36Mississippi~7K0.94×
37South Carolina~10K0.92×
38New Hampshire~3K0.92×
39Pennsylvania~30K0.91×
40South Dakota~2K0.91×
41Maryland~10K0.90×
42Wisconsin~10K0.90×
43Iowa~7K0.90×
44New York~40K0.89×
45Illinois~30K0.86×
46Rhode Island~2K0.83×
47Connecticut~7K0.80×
48Delaware~2K0.80×
49New Jersey~20K0.79×
50Massachusetts~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Kitsuné, United States
0.78×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kitsuné audience vs. the country average
#·InterestCategoryAffinity×
01Caterham F1Sports110.72×
02V MagazineFashion & Accessoires95.05×
03NuméroFashion & Accessoires90.71×
04Polo Ralph LaurenFashion & Accessoires75.22×
05Chinese ManMusic & Radio71.81×
06Are We Done Yet?Movies & TV57.82×
07Gus KenworthySports55.10×
08Hôtel Ritz ParisTravel & Leisure48.84×
09LongchampFashion & Accessoires38.09×
10Rebecca MinkoffFashion & Accessoires26.10×
11CitizenshipPolitics & Society5.60×
12PrayerPolitics & Society5.51×
13Conservatism in the United StatesPolitics & Society5.37×
14President of the United StatesPolitics & Society5.18×
15Made in USABusiness & Career5.12×
16Western culturePolitics & Society4.96×
17FaithPolitics & Society4.90×
18Joe BidenPolitics & Society3.84×
19Melania TrumpPolitics & Society3.64×
20Fox News ChannelNews3.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kitsuné audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kitsuné audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.62×
Design AffinityPREMIUM1.98×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kitsuné audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.69×
Need for SecurityCONSERVATISM0.70×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kitsuné over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kitsune-41742” · Methodology