Rascasse Audience Intelligence

True Religion Target Market in United States

A data profile of the people who buy, follow and care about True Religion in United States — modelled from more than twelve digital signal sources. True Religion has an estimated audience of 3,840,122 people in United States.

#853among Brand in United States#411in Fashion & Accessoires

The average True Religion fan in United States is 28.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Formal wear, CheapOair, Acne Studios, with strongest over-indexing on Formal wear (12.53× the country average).

Demographically, the True Religion audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Religion fan in United States is balanced, around 28.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Religion profile in United States.

Audience size
3.8M
in United States
Gender
52.5%♀
47.5% male
Age
28.2
average years
Country rank
#8302
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of True Religion

52.5% are female, 47.5% are male, average age 28.2.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for True Religion audience in United States
MetricValue
Female52.5%
Male47.5%
Average age28.2
Estimated audience size3,840,122
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the True Religion audience in United States
Age bracketShare%
16-1945%
20-2929%
30-3916%
40-497%
50+2%
Fig. 04

Worldwide distribution

63.5%

of the worldwide True Religion audience comes from United States.

Worldwide audience distribution share by country for True Religion
CountryShare
United States63.5%
Mexico8.3%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Religion audience in United States is strongest.

Fig. 05

Top regions by affinity

True Religion customers by region in United States
#RegionReachAffinity×
01Mississippi~100K3.36×
02Alabama~100K2.44×
03Georgia~300K2.31×
04Tennessee~200K1.86×
05Illinois~200K1.81×
06South Carolina~100K1.69×
07Louisiana~90K1.68×
08California~700K1.60×
09Texas~500K1.58×
10Nevada~60K1.54×
11North Carolina~200K1.32×
12New York~300K1.28×
13Arkansas~40K1.26×
14Maryland~90K1.24×
15Virginia~100K1.22×
16Missouri~80K1.22×
17Florida~300K1.19×
18Michigan~100K1.15×
19Arizona~90K1.15×
20Utah~40K1.03×
21Indiana~80K1.02×
22Ohio~100K0.96×
23Wisconsin~60K0.96×
24Delaware~10K0.96×
25New Mexico~20K0.92×
26New Jersey~90K0.91×
27Washington, District of Columbia~10K0.90×
28Colorado~60K0.88×
29Kentucky~40K0.86×
30Connecticut~30K0.81×
31Pennsylvania~100K0.72×
32Washington~60K0.71×
33Rhode Island~9K0.67×
34Oklahoma~30K0.66×
35Minnesota~40K0.65×
36Kansas~20K0.65×
37Massachusetts~50K0.64×
38Oregon~30K0.61×
39Nebraska~10K0.60×
40Iowa~20K0.52×
41Alaska~4K0.47×
42West Virginia~8K0.44×
43North Dakota~3K0.41×
44Wyoming~2K0.40×
45Idaho~8K0.39×
46Hawaii~7K0.39×
47South Dakota~4K0.39×
48Montana~4K0.32×
49Maine~4K0.31×
50New Hampshire~5K0.30×
Fig. 06

Affinity by region

Affinity by region — True Religion, United States
0.30×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Religion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Religion audience
#·InterestCategoryAffinity×
01Paperless PostShopping20.00×
02High-speed railCars & Mobility20.00×
03CDWTechnology & Electronics19.13×
04Acne StudiosFashion & Accessoires16.42×
05Anjelica HustonMovies & TV15.59×
06Key FoodShopping15.57×
07CheapOairTravel & Leisure15.00×
08Issey MiyakeFashion & Accessoires14.57×
09Stanley SteemerHome & Garden14.48×
10Rick OwensFashion & Accessoires13.60×
11George SorosBusiness & Career13.47×
12VolcomFashion & Accessoires12.60×
13Formal wearFashion & Accessoires12.53×
14TransUnionTechnology & Electronics10.58×
15High-net-worth individualBusiness & Career6.13×
16Family carCars & Mobility5.95×
17Sneaker collectingFashion & Accessoires4.22×
18Bank of AmericaBusiness & Career3.85×
19LingerieFashion & Accessoires3.20×
20The UPS StoreShopping2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Religion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Religion audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.61×
Luxury OrientationPREMIUM2.31×
SustainabilityBALANCE2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Religion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
TraditionCONSERVATISM0.91×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is True Religion's target market in United States?

True Religion's target market in United States covers an estimated 3,840,122 people, concentrated in California and Texas.

02

What is the gender split and age of True Religion customers?

52.5% of the True Religion audience are female, 47.5% are male, with an average age of 28.2 years.

03

Which brands do True Religion fans like most?

True Religion fans show strongest brand affinity for Formal wear (12.53×), CheapOair (15×), and Acne Studios (16.42×) over the country average.

04

Where do True Religion fans live in United States?

True Religion fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do True Religion fans also like?

Beyond True Religion itself, the audience over-indexes on CheapOair (15×), Acne Studios (16.42×), Bank of America (3.85×), and Paperless Post (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See True Religion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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