True Religion Audience in United States

True Religion logo

True Religion has an estimated audience of 4,032,392 people in United States. 52.5% are female, 47.5% are male, average age 28.2. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Home equity, Iowa Lottery, Bank account.

The average True Religion fan in United States is 28.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the True Religion audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of True Religion fans

Demographic split for True Religion audience in United States
MetricValue
Female52.5%
Male47.5%
Average age28.2
Estimated audience size4,032,392

Audience persona

The typical True Religion fan in United States is balanced, around 28.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for True Religion in United States
RegionReachAffinity
California787,0621.77×
Texas602,1591.74×
Florida331,7291.22×
Georgia295,4282.38×
New York293,0711.3×
Illinois265,3001.97×
North Carolina163,0761.34×
Tennessee151,9351.88×
Alabama129,7032.3×
Virginia121,8151.24×
Michigan121,5791.15×
Ohio120,4680.97×
Mississippi102,1263.07×
Pennsylvania99,0970.73×
Arizona98,9121.2×
South Carolina98,8361.63×
New Jersey94,4520.92×
Maryland86,9751.25×
Missouri79,3641.22×
Indiana75,6011.03×
Louisiana75,4881.45×
Nevada61,6501.58×
Washington60,7730.75×
Colorado58,6690.92×
Wisconsin57,7720.95×
Massachusetts51,6600.65×
Kentucky41,6210.82×
Arkansas40,3021.21×
Minnesota37,6760.65×
Utah36,3341.01×
Connecticut33,0440.82×
Oklahoma29,5540.66×
Oregon29,2250.63×
Kansas20,8030.65×
New Mexico18,3990.91×
Iowa17,2500.52×
Nebraska12,1890.6×
Washington, District of Columbia10,9210.9×
Delaware10,0050.9×
Rhode Island8,0410.63×
Idaho7,4470.37×
West Virginia7,1880.38×
Hawaii6,3190.36×
New Hampshire4,1730.26×
Maine3,8800.27×
Alaska3,4200.4×
South Dakota2,8890.31×
Montana2,8430.25×
North Dakota2,7260.33×
Wyoming1,8810.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True Religion audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Elsword30×Games
Home equity3.1×Home & Garden
Iowa Lottery15.27×Games
Bank account3.33×Business & Career
Tiara12.12×Politics & Society
Lindy Hop11.75×Music & Radio
Natural rubber2.2×Cars & Mobility
Justice2.9×Politics & Society
Product design1.96×Business & Career
Nebraska Cornhuskers7.55×Sports
Mothercare2.78×Kids & Family
Highland games7.62×Sports
Sub Zero (Official)8.02×Literature
JDSU2.15×Business & Career
Mount Kilimanjaro11.1×Travel & Leisure
Regional styles of Mexican music1.83×Music & Radio
3D printing1.64×Technology & Electronics
UK garage3.44×Music & Radio
Inland Empire (film)6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True Religion audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
SustainabilityBALANCE2.62
LGBTQ+ IdentityOPEN2.51
Quality AwarenessPREMIUM2.25
Design AffinityPREMIUM2.12
Price SensitivityPREMIUM1.87

Worldwide distribution

Worldwide audience distribution share by country for True Religion
CountryShare
United States65.3%
Mexico7.7%
Canada4.9%

See True Religion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does True Religion have in United States?

True Religion has an estimated audience of 4,032,392 people in United States, concentrated in California and Texas.

What is the gender split and age of True Religion fans?

52.5% of True Religion fans are female, 47.5% are male, with an average age of 28.2 years.

Which brands do True Religion fans like most?

True Religion fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Elsword (30×), and Home equity (3.1×) over the country average.

Where do True Religion fans live in United States?

True Religion fans in United States are most concentrated in California (reach 787,062), Texas (reach 602,159), and Florida (reach 331,729). These three regions account for the largest share of the active audience.

What other brands do True Religion fans also like?

Beyond True Religion itself, the audience over-indexes on Elsword (30×), Home equity (3.1×), Iowa Lottery (15.27×), and Bank account (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.