Issey Miyake Audience in United States

Issey Miyake logo

Issey Miyake has an estimated audience of 1,537,848 people in United States. 53.2% are female, 46.8% are male, average age 33.3. Top regions: California, New York, Texas. Top brand affinities: Rick Owens, Yohji Yamamoto, Raf Simons, Alexander McQueen (brand), Macy's.

The average Issey Miyake fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Rick Owens, Yohji Yamamoto, Raf Simons, with strongest over-indexing on Rick Owens (45.44× the country average). Demographically, the Issey Miyake audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Issey Miyake fans

Demographic split for Issey Miyake audience in United States
MetricValue
Female53.2%
Male46.8%
Average age33.3
Estimated audience size1,537,848

Audience persona

The typical Issey Miyake fan in United States is balanced, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Rick Owens.

Top regions in United States

Top regions ranked by reach for Issey Miyake in United States
RegionReachAffinity
California381,4102.26×
New York246,2302.87×
Texas180,6321.37×
Florida152,9031.47×
Illinois75,4581.47×
Georgia68,5841.45×
New Jersey67,1701.72×
Pennsylvania51,3690.99×
Virginia44,6391.19×
Washington44,3371.44×
Massachusetts42,0911.39×
North Carolina41,5320.9×
Michigan39,8410.99×
Maryland35,2891.33×
Ohio34,8790.74×
Arizona29,4220.94×
Tennessee25,2080.82×
Louisiana22,6841.14×
Colorado21,5350.89×
Indiana21,4390.76×
Nevada20,6341.39×
Oregon19,9791.13×
Missouri19,5010.79×
Connecticut18,9051.23×
South Carolina17,3210.75×
Minnesota17,0110.77×
Alabama15,8760.74×
Hawaii14,0852.13×
Wisconsin13,9480.6×
Oklahoma12,4850.73×
Kentucky12,0980.63×
Mississippi12,0920.95×
Arkansas10,3200.81×
Utah9,8070.71×
Washington, District of Columbia9,4912.05×
Kansas7,5550.62×
Iowa5,9810.47×
Rhode Island5,9051.21×
New Mexico5,6210.73×
Nebraska4,0270.52×
New Hampshire3,7460.62×
Delaware3,7240.88×
Idaho3,5960.47×
Maine3,3870.61×
West Virginia2,9790.42×
Alaska2,7380.83×
Montana1,7730.42×
Vermont1,7590.65×
North Dakota1,2020.38×
South Dakota1,1670.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Issey Miyake audience
BrandAffinityCategory
Rick Owens45.44×Fashion & Accessoires
Yohji Yamamoto74.83×Fashion & Accessoires
Raf Simons43.56×Fashion & Accessoires
Alexander McQueen (brand)24.1×Fashion & Accessoires
Macy's4.45×Shopping
Comme des Garçons17.16×Fashion & Accessoires
Undefeated48.46×Fashion & Accessoires
Brunello Cucinelli28.66×Fashion & Accessoires
SSENSE18.42×Shopping
Dakota Fanning10.92×Movies & TV
Euphoria2.63×Movies & TV
YouTube Music5.27×Internet & Social Media
True Religion14.57×Fashion & Accessoires
Lanvin (clothing)13.86×Fashion & Accessoires
Made in Italy10.66×Business & Career
Loro Piana18.26×Fashion & Accessoires
Rado (watch)25.22×Fashion & Accessoires
Chloé14.62×Fashion & Accessoires
Gucci5.51×Fashion & Accessoires
Vivienne Westwood13.39×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Issey Miyake audience
TraitClusterScore
Luxury OrientationPREMIUM5.74
Design AffinityPREMIUM2.99
Early Adopter MentalityPOWER2.67
LGBTQ+ IdentityOPEN2.49
SustainabilityBALANCE2.45
Quality AwarenessPREMIUM2.43

Worldwide distribution

Worldwide audience distribution share by country for Issey Miyake
CountryShare
Japan25.9%
China16.1%
United States9.2%

See Issey Miyake audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Issey Miyake have in United States?

Issey Miyake has an estimated audience of 1,537,848 people in United States, concentrated in California and New York.

What is the gender split and age of Issey Miyake fans?

53.2% of Issey Miyake fans are female, 46.8% are male, with an average age of 33.3 years.

Which brands do Issey Miyake fans like most?

Issey Miyake fans show strongest brand affinity for Rick Owens (45.44×), Yohji Yamamoto (74.83×), and Raf Simons (43.56×) over the country average.

Where do Issey Miyake fans live in United States?

Issey Miyake fans in United States are most concentrated in California (reach 381,410), New York (reach 246,230), and Texas (reach 180,632). These three regions account for the largest share of the active audience.

What other brands do Issey Miyake fans also like?

Beyond Issey Miyake itself, the audience over-indexes on Yohji Yamamoto (74.83×), Raf Simons (43.56×), Alexander McQueen (brand) (24.1×), and Macy's (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Issey Miyake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.