Rascasse Audience Intelligence

Issey Miyake Target Market in United States

A data profile of the people who buy, follow and care about Issey Miyake in United States — modelled from more than twelve digital signal sources. Issey Miyake has an estimated audience of 1,548,730 people in United States.

#1801among Brand in United States#767in Fashion & Accessoires

The average Issey Miyake fan in United States is 33.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rick Owens, Yohji Yamamoto, Raf Simons, with strongest over-indexing on Rick Owens (45.44× the country average).

Demographically, the Issey Miyake audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Issey Miyake fan in United States is balanced, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for Rick Owens.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Issey Miyake profile in United States.

Audience size
1.5M
in United States
Gender
53.2%♀
46.8% male
Age
33.3
average years
Country rank
#17310
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Issey Miyake

53.2% are female, 46.8% are male, average age 33.3.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Issey Miyake audience in United States
MetricValue
Female53.2%
Male46.8%
Average age33.3
Estimated audience size1,548,730
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Issey Miyake audience in United States
Age bracketShare%
16-1931%
20-2926%
30-3919%
40-4917%
50+7%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Issey Miyake audience comes from United States.

Worldwide audience distribution share by country for Issey Miyake
CountryShare
Japan25.8%
China15.9%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Issey Miyake audience in United States is strongest.

Fig. 05

Top regions by affinity

Issey Miyake customers by region in United States
#RegionReachAffinity×
01New York~200K2.78×
02California~400K2.14×
03Hawaii~10K2.05×
04Washington, District of Columbia~9K1.93×
05New Jersey~60K1.65×
06Illinois~70K1.40×
07Washington~40K1.39×
08Massachusetts~40K1.39×
09Florida~100K1.38×
10Georgia~70K1.38×
11Nevada~20K1.37×
12Maryland~30K1.32×
13Texas~200K1.31×
14Connecticut~20K1.19×
15Rhode Island~6K1.18×
16Virginia~40K1.15×
17Louisiana~20K1.14×
18Oregon~20K1.10×
19Pennsylvania~50K0.99×
20Michigan~40K0.99×
21Mississippi~10K0.99×
22Arizona~30K0.97×
23Delaware~4K0.93×
24North Carolina~40K0.89×
25Alaska~3K0.89×
26Arkansas~10K0.87×
27Colorado~20K0.85×
28Vermont~2K0.84×
29Oklahoma~10K0.82×
30Tennessee~20K0.80×
31New Mexico~6K0.80×
32South Carolina~20K0.79×
33Minnesota~20K0.79×
34Alabama~20K0.79×
35Missouri~20K0.78×
36Indiana~20K0.77×
37Utah~10K0.76×
38Ohio~40K0.75×
39New Hampshire~4K0.72×
40Maine~4K0.72×
41Kansas~8K0.69×
42North Dakota~2K0.68×
43Kentucky~10K0.67×
44South Dakota~2K0.67×
45Wisconsin~20K0.66×
46Montana~3K0.65×
47Nebraska~5K0.63×
48Idaho~5K0.62×
49West Virginia~4K0.60×
50Iowa~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Issey Miyake, United States
0.57×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Issey Miyake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Issey Miyake audience
#·InterestCategoryAffinity×
01Yohji YamamotoFashion & Accessoires74.83×
02UndefeatedFashion & Accessoires48.46×
03Rick OwensFashion & Accessoires45.44×
04Raf SimonsFashion & Accessoires43.56×
05Brunello CucinelliFashion & Accessoires28.66×
06Rado (watch)Fashion & Accessoires25.22×
07Alexander McQueen (brand)Fashion & Accessoires24.10×
08Acne StudiosFashion & Accessoires21.72×
09SSENSEShopping18.42×
10Loro PianaFashion & Accessoires18.26×
11Comme des GarçonsFashion & Accessoires17.16×
12ChloéFashion & Accessoires14.62×
13True ReligionFashion & Accessoires14.57×
14Lanvin (clothing)Fashion & Accessoires13.86×
15Dakota FanningMovies & TV10.92×
16Made in ItalyBusiness & Career10.66×
17Elle FanningMovies & TV9.05×
18GucciFashion & Accessoires5.51×
19YouTube MusicInternet & Social Media5.27×
20Macy'sShopping4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Issey Miyake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Issey Miyake audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.92×
Quality AwarenessPREMIUM2.67×
Luxury OrientationPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Issey Miyake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.62×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Issey Miyake's target market in United States?

Issey Miyake's target market in United States covers an estimated 1,548,730 people, concentrated in California and New York.

02

What is the gender split and age of Issey Miyake customers?

53.2% of the Issey Miyake audience are female, 46.8% are male, with an average age of 33.3 years.

03

Which brands do Issey Miyake fans like most?

Issey Miyake fans show strongest brand affinity for Rick Owens (45.44×), Yohji Yamamoto (74.83×), and Raf Simons (43.56×) over the country average.

04

Where do Issey Miyake fans live in United States?

Issey Miyake fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Issey Miyake fans also like?

Beyond Issey Miyake itself, the audience over-indexes on Yohji Yamamoto (74.83×), Raf Simons (43.56×), Acne Studios (21.72×), and Alexander McQueen (brand) (24.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Issey Miyake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Issey Miyake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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