Rascasse Audience Intelligence

XXXX Gold Target Market in United States

XXXX Gold has an estimated audience of 30K people in United States.

#215among Beer in United States#12605among brands in United States#5213in Food & Beverages

The average XXXX Gold fan in United States is 37.3 years old, more male, and lives primarily in California.

Its fans are 0.7 years younger than the group average of 38.0.

Women make up 36.5% of the fan base, 5.6 percentage points fewer than the group average.

Compared with the other 441 objects in Beer, XXXX Gold fans stand out for their interest in James May, Wyndham Rewards and Richard Hammond.

Most fans live in California, Florida, Texas.

Top affinities include James May, Wyndham Rewards, Richard Hammond, with strongest over-indexing on James May (159.95× the country average).

Demographically, the XXXX Gold audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

The typical XXXX Gold fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for James May.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
30K
in United States
Gender
36.5%♀
63.5% male
Age
37.3
average years
Country rank
#120779
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of XXXX Gold

36.5% are female, 63.5% are male, average age 37.3.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for XXXX Gold audience in United States
MetricValue
Female36.5%
Male63.5%
Average age37.3
Estimated audience size30K
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the XXXX Gold audience in United States
Age bracketShare%
16-2428%
25-3418%
35-4418%
45-5420%
55+15%
Fig. 04

Worldwide distribution

15.2%

of the worldwide XXXX Gold audience comes from United States.

Worldwide audience distribution share by country for XXXX Gold
CountryShare
Australia61.6%
United States15.2%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

XXXX Gold customers by region in United States
#RegionReachAffinity×
01Alaska<1K1.52×
02Hawaii<1K1.18×
03Rhode Island<1K1.17×
04Idaho<1K1.15×
05Maine<1K1.15×
06New Hampshire<1K1.15×
07New Mexico<1K1.13×
08West Virginia<1K1.13×
09Washington, District of Columbia<1K1.13×
10Montana<1K1.09×
11Nebraska<1K1.08×
12Arkansas<1K1.05×
13Mississippi<1K1.05×
14Delaware<1K1.04×
15Vermont<1K1.04×
16Iowa<1K1.03×
17Kansas<1K1.02×
18South Dakota<1K1.01×
19Oklahoma<1K1.00×
20North Dakota<1K1.00×
21Kentucky<1K0.99×
22Utah<1K0.99×
23Connecticut<1K0.98×
24Nevada<1K0.98×
25Louisiana<1K0.97×
26Oregon<1K0.97×
27Alabama<1K0.95×
28Missouri<1K0.93×
29Wisconsin<1K0.93×
30South Carolina<1K0.93×
31Minnesota<1K0.92×
32Tennessee<1K0.91×
33Indiana<1K0.91×
34Maryland<1K0.91×
35Colorado<1K0.91×
36Washington<1K0.89×
37Arizona<1K0.89×
38Massachusetts<1K0.89×
39Michigan<1K0.88×
40Virginia<1K0.88×
41Ohio<1K0.87×
42North Carolina<1K0.87×
43New Jersey<1K0.87×
44Georgia<1K0.86×
45Pennsylvania<1K0.85×
46Illinois<1K0.83×
47Florida~1K0.77×
48New York~1K0.76×
49Texas~1K0.72×
50California~2K0.67×
Fig. 06

Affinity by region

Affinity by region — XXXX Gold, United States
0.67×1.00×1.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the XXXX Gold audience vs. the country average
#·InterestCategoryAffinity×
01James MayMovies & TV159.95×
02Wyndham RewardsShopping111.11×
03Richard HammondCars & Mobility108.31×
04Rose waterFood & Beverages75.71×
05Digital transformationBusiness & Career45.68×
06AAdvantageTravel & Leisure45.62×
07Charles TyrwhittFashion & Accessoires39.47×
08Jeremy ClarksonMovies & TV20.00×
09Brooks BrothersFashion & Accessoires19.18×
10Katie HolmesMovies & TV18.74×
11Bob EvansFood & Beverages18.04×
12Da NangTravel & Leisure15.75×
13Daytona 500Sports14.71×
14Seasons 52Food & Beverages14.26×
15Max VerstappenSports12.79×
16Google EarthInternet & Social Media7.39×
17Sustainable energyHome & Garden4.61×
18FedExBusiness & Career3.36×
19InnovationBusiness & Career3.14×
20Mortgage loansBusiness & Career2.49×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the XXXX Gold audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the XXXX Gold audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Quality AwarenessPREMIUM2.34×
Family OrientationCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the XXXX Gold audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Healthy LifestyleBALANCE0.84×
CreativityOPEN0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Beer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in XXXX Gold over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/xxxx-gold-46096” · Methodology