Rascasse Audience Intelligence

Kith Target Market in United States

A data profile of the people who buy, follow and care about Kith in United States — modelled from more than twelve digital signal sources. Kith has an estimated audience of 2,329,789 people in United States.

#1275among Brand in United States#572in Fashion & Accessoires

The average Kith fan in United States is 32.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Freddie Freeman, Etnies, Extreme sport, with strongest over-indexing on Freddie Freeman (31.81× the country average).

Demographically, the Kith audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kith fan in United States is more male, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Freddie Freeman.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kith profile in United States.

Audience size
2.3M
in United States
Gender
37.3%♀
62.7% male
Age
32.3
average years
Country rank
#12601
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kith

37.3% are female, 62.7% are male, average age 32.3.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Kith audience in United States
MetricValue
Female37.3%
Male62.7%
Average age32.3
Estimated audience size2,329,789
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Kith audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Kith audience comes from United States.

Worldwide audience distribution share by country for Kith
CountryShare
United States38.3%
Japan27.8%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kith audience in United States is strongest.

Fig. 05

Top regions by affinity

Kith customers by region in United States
#RegionReachAffinity×
01Hawaii~70K7.41×
02New York~700K5.56×
03New Jersey~100K2.49×
04California~500K1.97×
05Washington, District of Columbia~10K1.86×
06Connecticut~40K1.58×
07Illinois~100K1.52×
08Maryland~60K1.48×
09Florida~200K1.39×
10Massachusetts~60K1.29×
11Pennsylvania~90K1.12×
12Rhode Island~8K1.08×
13Delaware~7K1.06×
14Georgia~70K1.01×
15Nevada~20K1.01×
16Virginia~50K0.97×
17Michigan~60K0.94×
18Washington~40K0.88×
19Texas~200K0.87×
20Oregon~20K0.77×
21North Carolina~50K0.74×
22Arizona~30K0.70×
23Utah~10K0.70×
24Colorado~20K0.67×
25Ohio~50K0.66×
26Vermont~3K0.64×
27New Hampshire~6K0.63×
28Indiana~20K0.59×
29South Carolina~20K0.59×
30Louisiana~20K0.57×
31Tennessee~30K0.56×
32Missouri~20K0.54×
33Alaska~3K0.54×
34Wisconsin~20K0.53×
35Minnesota~20K0.53×
36Maine~4K0.53×
37Kentucky~10K0.49×
38New Mexico~6K0.49×
39West Virginia~5K0.49×
40North Dakota~2K0.49×
41Alabama~20K0.48×
42Kansas~9K0.48×
43South Dakota~3K0.48×
44Idaho~5K0.46×
45Montana~3K0.46×
46Mississippi~8K0.45×
47Nebraska~5K0.45×
48Oklahoma~10K0.44×
49Arkansas~8K0.43×
50Iowa~7K0.40×
Fig. 06

Affinity by region

Affinity by region — Kith, United States
0.40×1.00×7.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kith audience
#·InterestCategoryAffinity×
01EtniesFashion & Accessoires83.68×
02Rodney MullenSports35.73×
03Freddie FreemanSports31.81×
04Armageddon (1998 film)Movies & TV16.25×
05RVCAFashion & Accessoires16.08×
06DC ShoesFashion & Accessoires15.86×
07Tony HawkSports15.40×
08VolcomFashion & Accessoires12.95×
09Comme des GarçonsFashion & Accessoires10.29×
10Nike SkateboardingSports8.87×
11Washington WizardsSports8.00×
12New Orleans PelicansSports7.37×
13StussyFashion & Accessoires6.78×
14TokyoTravel & Leisure6.53×
15Extreme sportSports6.45×
16Family carCars & Mobility5.95×
17CarharttFashion & Accessoires5.68×
18Sneaker collectingFashion & Accessoires5.56×
19Portland Trail BlazersSports5.14×
20Drop shippingShopping3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kith audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.35×
Risk AppetiteTHRILL2.22×
Luxury OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kith audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
IndividualismJOY0.84×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kith's target market in United States?

Kith's target market in United States covers an estimated 2,329,789 people, concentrated in New York and California.

02

What is the gender split and age of Kith customers?

37.3% of the Kith audience are female, 62.7% are male, with an average age of 32.3 years.

03

Which brands do Kith fans like most?

Kith fans show strongest brand affinity for Freddie Freeman (31.81×), Etnies (83.68×), and Extreme sport (6.45×) over the country average.

04

Where do Kith fans live in United States?

Kith fans in United States are most concentrated in New York (reach ~700K), California (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kith fans also like?

Beyond Kith itself, the audience over-indexes on Etnies (83.68×), Extreme sport (6.45×), DC Shoes (15.86×), and Sneaker collecting (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Kith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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