Kith Audience in United States
Kith has an estimated audience of 2,155,461 people in United States. 38.5% are female, 61.5% are male, average age 29.8. Top regions: New York, California, Florida. Top brand affinities: Mothercare, Graham Greene, Elsword, Bank account, Justice.
The average Kith fan in United States is 29.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Mothercare, Graham Greene, Elsword, with strongest over-indexing on Mothercare (5.55× the country average). Demographically, the Kith audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Kith fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 29.8 |
| Estimated audience size | 2,155,461 |
Audience persona
The typical Kith fan in United States is more male, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 699,463 | 5.81× |
| California | 499,054 | 2.11× |
| Florida | 211,132 | 1.45× |
| Texas | 149,453 | 0.81× |
| New Jersey | 147,996 | 2.7× |
| Pennsylvania | 87,601 | 1.21× |
| Illinois | 77,446 | 1.08× |
| Georgia | 68,197 | 1.03× |
| Massachusetts | 62,051 | 1.46× |
| Hawaii | 56,779 | 6.13× |
| Virginia | 54,375 | 1.04× |
| Maryland | 54,290 | 1.46× |
| Michigan | 52,134 | 0.92× |
| North Carolina | 49,975 | 0.77× |
| Ohio | 42,499 | 0.64× |
| Washington | 41,477 | 0.96× |
| Connecticut | 35,710 | 1.65× |
| Arizona | 31,509 | 0.72× |
| Colorado | 25,242 | 0.74× |
| Tennessee | 24,474 | 0.57× |
| Indiana | 23,002 | 0.58× |
| Nevada | 21,181 | 1.02× |
| Oregon | 20,526 | 0.83× |
| Missouri | 18,908 | 0.54× |
| South Carolina | 18,310 | 0.56× |
| Minnesota | 16,823 | 0.54× |
| Wisconsin | 16,051 | 0.49× |
| Louisiana | 14,806 | 0.53× |
| Utah | 14,588 | 0.76× |
| Alabama | 13,393 | 0.44× |
| Kentucky | 13,106 | 0.48× |
| Washington, District of Columbia | 12,496 | 1.93× |
| Oklahoma | 10,148 | 0.42× |
| Kansas | 7,942 | 0.47× |
| Rhode Island | 7,546 | 1.1× |
| Arkansas | 6,574 | 0.37× |
| Delaware | 6,170 | 1.04× |
| Mississippi | 6,164 | 0.35× |
| Iowa | 6,145 | 0.35× |
| New Hampshire | 5,393 | 0.64× |
| New Mexico | 5,030 | 0.47× |
| Nebraska | 4,429 | 0.41× |
| Idaho | 4,419 | 0.41× |
| West Virginia | 4,008 | 0.4× |
| Maine | 3,708 | 0.48× |
| Vermont | 2,176 | 0.58× |
| Montana | 1,881 | 0.31× |
| Alaska | 1,648 | 0.36× |
| South Dakota | 1,418 | 0.28× |
| North Dakota | 1,239 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.55× | Kids & Family |
| Graham Greene | 10.22× | Literature |
| Elsword | 25.08× | Games |
| Bank account | 3.32× | Business & Career |
| Justice | 3.6× | Politics & Society |
| Iowa Lottery | 12.53× | Games |
| Combat sport | 1.76× | Sports |
| Product design | 2.08× | Business & Career |
| Highland games | 9.1× | Sports |
| iPEC Coaching | 19.02× | Business & Career |
| Ellen Burstyn | 8.52× | Movies & TV |
| Staycation | 2.97× | Home & Garden |
| Keenan Allen | 5.7× | Sports |
| 3D printing | 2.15× | Technology & Electronics |
| Lulu 黃路梓茵 | 2.2× | Movies & TV |
| Thom Browne | 6.8× | Fashion & Accessoires |
| Pai gow | 15.43× | Games |
| JDSU | 2.14× | Business & Career |
| Regional styles of Mexican music | 1.87× | Music & Radio |
| Stamp collecting | 3.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.63 |
| Early Adopter Mentality | POWER | 2.53 |
| Luxury Orientation | PREMIUM | 2.4 |
| LGBTQ+ Identity | OPEN | 2.29 |
| Risk Appetite | THRILL | 1.8 |
| Design Affinity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| Japan | 29.2% |
| China | 6.3% |
See Kith audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Kith have in United States?
Kith has an estimated audience of 2,155,461 people in United States, concentrated in New York and California.
What is the gender split and age of Kith fans?
38.5% of Kith fans are female, 61.5% are male, with an average age of 29.8 years.
Which brands do Kith fans like most?
Kith fans show strongest brand affinity for Mothercare (5.55×), Graham Greene (10.22×), and Elsword (25.08×) over the country average.
Where do Kith fans live in United States?
Kith fans in United States are most concentrated in New York (reach 699,463), California (reach 499,054), and Florida (reach 211,132). These three regions account for the largest share of the active audience.
What other brands do Kith fans also like?
Beyond Kith itself, the audience over-indexes on Graham Greene (10.22×), Elsword (25.08×), Bank account (3.32×), and Justice (3.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.