Kith Audience in United States

Kith has an estimated audience of 2,155,461 people in United States. 38.5% are female, 61.5% are male, average age 29.8. Top regions: New York, California, Florida. Top brand affinities: Stussy, Freddie Freeman, Kia Sportage, Tony Hawk, Supreme.

The average Kith fan in United States is 29.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Stussy, Freddie Freeman, Kia Sportage, with strongest over-indexing on Stussy (19.02× the country average). Demographically, the Kith audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Kith fans

Demographic split for Kith audience in United States
MetricValue
Female38.5%
Male61.5%
Average age29.8
Estimated audience size2,155,461

Audience persona

The typical Kith fan in United States is more male, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for Stussy.

Top regions in United States

Top regions ranked by reach for Kith in United States
RegionReachAffinity
New York699,4635.81×
California499,0542.11×
Florida211,1321.45×
Texas149,4530.81×
New Jersey147,9962.7×
Pennsylvania87,6011.21×
Illinois77,4461.08×
Georgia68,1971.03×
Massachusetts62,0511.46×
Hawaii56,7796.13×
Virginia54,3751.04×
Maryland54,2901.46×
Michigan52,1340.92×
North Carolina49,9750.77×
Ohio42,4990.64×
Washington41,4770.96×
Connecticut35,7101.65×
Arizona31,5090.72×
Colorado25,2420.74×
Tennessee24,4740.57×
Indiana23,0020.58×
Nevada21,1811.02×
Oregon20,5260.83×
Missouri18,9080.54×
South Carolina18,3100.56×
Minnesota16,8230.54×
Wisconsin16,0510.49×
Louisiana14,8060.53×
Utah14,5880.76×
Alabama13,3930.44×
Kentucky13,1060.48×
Washington, District of Columbia12,4961.93×
Oklahoma10,1480.42×
Kansas7,9420.47×
Rhode Island7,5461.1×
Arkansas6,5740.37×
Delaware6,1701.04×
Mississippi6,1640.35×
Iowa6,1450.35×
New Hampshire5,3930.64×
New Mexico5,0300.47×
Nebraska4,4290.41×
Idaho4,4190.41×
West Virginia4,0080.4×
Maine3,7080.48×
Vermont2,1760.58×
Montana1,8810.31×
Alaska1,6480.36×
South Dakota1,4180.28×
North Dakota1,2390.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kith audience
BrandAffinityCategory
Stussy19.02×Fashion & Accessoires
Freddie Freeman24.94×Sports
Kia Sportage25.08×Cars & Mobility
Tony Hawk21.63×Sports
Supreme8.52×Fashion & Accessoires
New Orleans Pelicans10.22×Sports
Carhartt7.79×Fashion & Accessoires
Etnies46.68×Fashion & Accessoires
Sneaker collecting5.5×Fashion & Accessoires
Streetwear4.41×Fashion & Accessoires
Autism Awareness7.87×Health
DC Shoes15.21×Fashion & Accessoires
Nike3.96×Fashion & Accessoires
Diabetes mellitus awareness5.21×Health
DeviantArt5.49×Internet & Social Media
New Balance4.59×Fashion & Accessoires
Rodney Mullen46.27×Sports
Los Angeles Dodgers5.31×Sports
Extreme sport4.76×Sports
Washington Wizards7.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kith audience
TraitClusterScore
SustainabilityBALANCE2.63
Early Adopter MentalityPOWER2.53
Luxury OrientationPREMIUM2.4
LGBTQ+ IdentityOPEN2.29
Risk AppetiteTHRILL1.8
Design AffinityPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Kith
CountryShare
United States38.6%
Japan29.2%
China6.3%

See Kith audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Kith have in United States?

Kith has an estimated audience of 2,155,461 people in United States, concentrated in New York and California.

What is the gender split and age of Kith fans?

38.5% of Kith fans are female, 61.5% are male, with an average age of 29.8 years.

Which brands do Kith fans like most?

Kith fans show strongest brand affinity for Stussy (19.02×), Freddie Freeman (24.94×), and Kia Sportage (25.08×) over the country average.

Where do Kith fans live in United States?

Kith fans in United States are most concentrated in New York (reach 699,463), California (reach 499,054), and Florida (reach 211,132). These three regions account for the largest share of the active audience.

What other brands do Kith fans also like?

Beyond Kith itself, the audience over-indexes on Freddie Freeman (24.94×), Kia Sportage (25.08×), Tony Hawk (21.63×), and Supreme (8.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.