Rascasse Audience Intelligence

Jalopnik Audience in United States

A data profile of the people who buy, follow and care about Jalopnik in United States — modelled from more than twelve digital signal sources. Jalopnik has an estimated audience of 3,005,837 people in United States.

#297among Website / Newspaper / Magazine in United States#349in Cars & Mobility

The average Jalopnik fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include National Auto Sport Association, Engadget, Car and Driver, with strongest over-indexing on National Auto Sport Association (19.82× the country average).

Demographically, the Jalopnik audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jalopnik fan in United States is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for National Auto Sport Association.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jalopnik profile in United States.

Audience size
3M
in United States
Gender
14.6%♀
85.4% male
Age
41.9
average years
Country rank
#10290
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Jalopnik

14.6% are female, 85.4% are male, average age 41.9.

Fig. 02

Gender split

14.6%
Female
85.4%
Male
Demographic split for Jalopnik audience in United States
MetricValue
Female14.6%
Male85.4%
Average age41.9
Estimated audience size3,005,837
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Jalopnik audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Jalopnik audience comes from United States.

Worldwide audience distribution share by country for Jalopnik
CountryShare
United States72.5%
Canada5.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jalopnik audience in United States is strongest.

Fig. 05

Top regions by affinity

Jalopnik fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K2.30×
02Michigan~100K1.64×
03Washington~90K1.50×
04Maine~20K1.44×
05Washington, District of Columbia~10K1.42×
06Alaska~9K1.38×
07Illinois~100K1.36×
08Oregon~50K1.35×
09Maryland~70K1.26×
10Colorado~60K1.25×
11Massachusetts~70K1.22×
12Connecticut~40K1.21×
13California~400K1.19×
14Missouri~60K1.17×
15Rhode Island~10K1.17×
16Pennsylvania~100K1.14×
17Wisconsin~50K1.14×
18Minnesota~50K1.14×
19Virginia~80K1.11×
20Ohio~100K1.09×
21New Hampshire~10K1.07×
22Iowa~30K1.04×
23New Mexico~20K1.03×
24Kansas~20K1.02×
25New York~200K0.98×
26Arizona~60K0.98×
27Indiana~50K0.96×
28Hawaii~10K0.94×
29Delaware~8K0.94×
30South Carolina~40K0.92×
31Tennessee~50K0.91×
32North Carolina~80K0.86×
33North Dakota~5K0.86×
34New Jersey~70K0.85×
35Idaho~10K0.85×
36Texas~200K0.83×
37Nebraska~10K0.83×
38Nevada~20K0.79×
39South Dakota~5K0.76×
40Montana~6K0.74×
41Georgia~70K0.73×
42Florida~100K0.71×
43Kentucky~30K0.70×
44Oklahoma~20K0.63×
45Utah~20K0.63×
46West Virginia~9K0.62×
47Arkansas~20K0.61×
48Alabama~30K0.60×
49Louisiana~20K0.56×
50Mississippi~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Jalopnik, United States
0.51×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jalopnik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jalopnik audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility37.35×
02Nissan SilviaCars & Mobility20.98×
03National Auto Sport AssociationSports19.82×
04BFGoodrichCars & Mobility19.61×
05Ford ExpeditionCars & Mobility11.74×
06EngadgetTechnology & Electronics10.08×
07Max VerstappenSports8.25×
08Car and DriverCars & Mobility7.89×
09Dropbox (service)Technology & Electronics7.50×
10Lewis HamiltonSports5.22×
11Compact carCars & Mobility4.35×
12TramCars & Mobility4.23×
13Kyle BuschSports3.90×
14CarvanaCars & Mobility3.47×
15Online newspaperNews3.31×
16Tesla MotorsCars & Mobility3.21×
17Tractor Supply CompanyShopping2.83×
18AutoZoneCars & Mobility2.04×
19MSNNews1.81×
20RedditInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jalopnik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jalopnik audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.18×
Risk AppetiteTHRILL1.62×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jalopnik audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jalopnik have in United States?

Jalopnik has an estimated audience of 3,005,837 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jalopnik fans?

14.6% of Jalopnik fans are female, 85.4% are male, with an average age of 41.9 years.

03

Which brands do Jalopnik fans like most?

Jalopnik fans show strongest brand affinity for National Auto Sport Association (19.82×), Engadget (10.08×), and Car and Driver (7.89×) over the country average.

04

Where do Jalopnik fans live in United States?

Jalopnik fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jalopnik fans also like?

Beyond Jalopnik itself, the audience over-indexes on Engadget (10.08×), Car and Driver (7.89×), Richard Hammond (37.35×), and Dropbox (service) (7.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jalopnik audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jalopnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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