Jalopnik Audience in United States
Jalopnik has an estimated audience of 3,015,331 people in United States. 14.6% are female, 85.4% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Israel, Atkins diet, Elsword, Keenan Allen, Riedel (glass manufacturer).
The average Jalopnik fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Atkins diet, Elsword, with strongest over-indexing on Israel (3.77× the country average). Demographically, the Jalopnik audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Jalopnik fans
| Metric | Value |
|---|---|
| Female | 14.6% |
| Male | 85.4% |
| Average age | 41.9 |
| Estimated audience size | 3,015,331 |
Audience persona
The typical Jalopnik fan in United States is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 413,834 | 1.25× |
| Texas | 226,858 | 0.88× |
| New York | 166,164 | 0.99× |
| Florida | 148,619 | 0.73× |
| Illinois | 141,846 | 1.41× |
| Michigan | 136,984 | 1.74× |
| Pennsylvania | 111,116 | 1.09× |
| Ohio | 102,082 | 1.1× |
| Washington | 90,451 | 1.5× |
| Virginia | 82,837 | 1.13× |
| North Carolina | 79,595 | 0.88× |
| Massachusetts | 75,306 | 1.27× |
| Georgia | 72,619 | 0.78× |
| Maryland | 72,245 | 1.39× |
| New Jersey | 70,041 | 0.91× |
| Arizona | 64,182 | 1.04× |
| Colorado | 58,326 | 1.23× |
| Missouri | 57,483 | 1.18× |
| Wisconsin | 55,094 | 1.21× |
| Indiana | 51,118 | 0.93× |
| Minnesota | 50,614 | 1.17× |
| Tennessee | 50,338 | 0.83× |
| Oregon | 49,290 | 1.43× |
| Connecticut | 35,348 | 1.17× |
| South Carolina | 34,686 | 0.76× |
| Iowa | 28,358 | 1.14× |
| Kansas | 25,108 | 1.06× |
| Kentucky | 24,805 | 0.66× |
| Alabama | 24,404 | 0.58× |
| Nevada | 23,111 | 0.79× |
| Louisiana | 20,851 | 0.54× |
| Oklahoma | 20,283 | 0.61× |
| Utah | 16,504 | 0.61× |
| Maine | 15,221 | 1.41× |
| Arkansas | 13,403 | 0.54× |
| Idaho | 13,197 | 0.87× |
| Washington, District of Columbia | 12,388 | 1.37× |
| Vermont | 12,175 | 2.3× |
| New Mexico | 11,856 | 0.78× |
| Hawaii | 11,334 | 0.87× |
| Nebraska | 11,284 | 0.75× |
| New Hampshire | 10,803 | 0.91× |
| Rhode Island | 10,675 | 1.11× |
| Alaska | 10,162 | 1.58× |
| Mississippi | 7,888 | 0.32× |
| Delaware | 7,536 | 0.91× |
| West Virginia | 5,812 | 0.41× |
| Montana | 4,752 | 0.57× |
| North Dakota | 4,640 | 0.75× |
| South Dakota | 4,466 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.77× | Travel & Leisure |
| Atkins diet | 9.07× | Health |
| Elsword | 28.38× | Games |
| Keenan Allen | 8.8× | Sports |
| Riedel (glass manufacturer) | 32.19× | Home & Garden |
| Wikia | 4.17× | Internet & Social Media |
| Alaska | 1.97× | Travel & Leisure |
| Hog Hunting | 3.76× | Sports |
| Keith Stanfield | 7.17× | Movies & TV |
| Home staging | 5.63× | Home & Garden |
| Home construction | 1.51× | Home & Garden |
| Mount Kilimanjaro | 14.51× | Travel & Leisure |
| MK | 3.05× | Music & Radio |
| 3D printing | 1.79× | Technology & Electronics |
| Unique Gifts | 1.55× | Shopping |
| Nebraska | 1.74× | Travel & Leisure |
| N1 road (South Africa) | 2.62× | Travel & Leisure |
| Hammock camping | 4.32× | Travel & Leisure |
| Northrop Grumman | 3.85× | Business & Career |
| Goose (band) | 3.6× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.15 |
| Risk Appetite | THRILL | 2.56 |
| Luxury Orientation | PREMIUM | 1.87 |
| LGBTQ+ Identity | OPEN | 1.79 |
| Need for Security | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.7% |
| Canada | 5.7% |
| United Kingdom | 5.7% |
See Jalopnik audiences in other countries
More Cars & Mobility audiences in United States
Frequently asked questions
How many fans does Jalopnik have in United States?
Jalopnik has an estimated audience of 3,015,331 people in United States, concentrated in California and Texas.
What is the gender split and age of Jalopnik fans?
14.6% of Jalopnik fans are female, 85.4% are male, with an average age of 41.9 years.
Which brands do Jalopnik fans like most?
Jalopnik fans show strongest brand affinity for Israel (3.77×), Atkins diet (9.07×), and Elsword (28.38×) over the country average.
Where do Jalopnik fans live in United States?
Jalopnik fans in United States are most concentrated in California (reach 413,834), Texas (reach 226,858), and New York (reach 166,164). These three regions account for the largest share of the active audience.
What other brands do Jalopnik fans also like?
Beyond Jalopnik itself, the audience over-indexes on Atkins diet (9.07×), Elsword (28.38×), Keenan Allen (8.8×), and Riedel (glass manufacturer) (32.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jalopnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.