Jalopnik Audience in United States

Jalopnik has an estimated audience of 3,015,331 people in United States. 14.6% are female, 85.4% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Indianapolis Motor Speedway, National Auto Sport Association, Ford Expedition, Car and Driver.

The average Jalopnik fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Indianapolis Motor Speedway, National Auto Sport Association, with strongest over-indexing on Kia Sportage (28.38× the country average). Demographically, the Jalopnik audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Jalopnik fans

Demographic split for Jalopnik audience in United States
MetricValue
Female14.6%
Male85.4%
Average age41.9
Estimated audience size3,015,331

Audience persona

The typical Jalopnik fan in United States is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Jalopnik in United States
RegionReachAffinity
California413,8341.25×
Texas226,8580.88×
New York166,1640.99×
Florida148,6190.73×
Illinois141,8461.41×
Michigan136,9841.74×
Pennsylvania111,1161.09×
Ohio102,0821.1×
Washington90,4511.5×
Virginia82,8371.13×
North Carolina79,5950.88×
Massachusetts75,3061.27×
Georgia72,6190.78×
Maryland72,2451.39×
New Jersey70,0410.91×
Arizona64,1821.04×
Colorado58,3261.23×
Missouri57,4831.18×
Wisconsin55,0941.21×
Indiana51,1180.93×
Minnesota50,6141.17×
Tennessee50,3380.83×
Oregon49,2901.43×
Connecticut35,3481.17×
South Carolina34,6860.76×
Iowa28,3581.14×
Kansas25,1081.06×
Kentucky24,8050.66×
Alabama24,4040.58×
Nevada23,1110.79×
Louisiana20,8510.54×
Oklahoma20,2830.61×
Utah16,5040.61×
Maine15,2211.41×
Arkansas13,4030.54×
Idaho13,1970.87×
Washington, District of Columbia12,3881.37×
Vermont12,1752.3×
New Mexico11,8560.78×
Hawaii11,3340.87×
Nebraska11,2840.75×
New Hampshire10,8030.91×
Rhode Island10,6751.11×
Alaska10,1621.58×
Mississippi7,8880.32×
Delaware7,5360.91×
West Virginia5,8120.41×
Montana4,7520.57×
North Dakota4,6400.75×
South Dakota4,4660.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jalopnik audience
BrandAffinityCategory
Kia Sportage28.38×Cars & Mobility
Indianapolis Motor Speedway16.29×Sports
National Auto Sport Association25.04×Sports
Ford Expedition19.96×Cars & Mobility
Car and Driver8.8×Cars & Mobility
Day trading10.31×Business & Career
Lewis Hamilton10.28×Sports
Honda HR-V19.19×Cars & Mobility
Koenigsegg17.01×Cars & Mobility
Engadget9.07×Technology & Electronics
Carvana4.54×Cars & Mobility
Blended whiskey8.43×Food & Beverages
MSN2.67×News
Richard Hammond32.92×Cars & Mobility
Horoscope5.98×Health
Dropbox (service)6.67×Technology & Electronics
Superman1.65×Movies & TV
Pre-school playgroup20.24×Kids & Family
Tesla Motors3.85×Cars & Mobility
AutoZone2.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jalopnik audience
TraitClusterScore
Early Adopter MentalityPOWER3.15
Risk AppetiteTHRILL2.56
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.79
Need for SecurityCONSERVATISM1.34
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Jalopnik
CountryShare
United States72.7%
Canada5.7%
United Kingdom5.7%

See Jalopnik audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jalopnik have in United States?

Jalopnik has an estimated audience of 3,015,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Jalopnik fans?

14.6% of Jalopnik fans are female, 85.4% are male, with an average age of 41.9 years.

Which brands do Jalopnik fans like most?

Jalopnik fans show strongest brand affinity for Kia Sportage (28.38×), Indianapolis Motor Speedway (16.29×), and National Auto Sport Association (25.04×) over the country average.

Where do Jalopnik fans live in United States?

Jalopnik fans in United States are most concentrated in California (reach 413,834), Texas (reach 226,858), and New York (reach 166,164). These three regions account for the largest share of the active audience.

What other brands do Jalopnik fans also like?

Beyond Jalopnik itself, the audience over-indexes on Indianapolis Motor Speedway (16.29×), National Auto Sport Association (25.04×), Ford Expedition (19.96×), and Car and Driver (8.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jalopnik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.