Rascasse Audience Intelligence

Nissan Silvia Audience in United States

A data profile of the people who buy, follow and care about Nissan Silvia in United States — modelled from more than twelve digital signal sources. Nissan Silvia has an estimated audience of 451,105 people in United States.

#281among Car type in United States#322among Car Model in United States#1085in Cars & Mobility

The average Nissan Silvia fan in United States is 28.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nissan GT-R, Honda NSX, Nissan 370Z, with strongest over-indexing on Nissan GT-R (44.12× the country average).

Demographically, the Nissan Silvia audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Silvia fan in United States is more male, around 28.9 years old, with strong Need for Security tendencies and a notable affinity for Nissan GT-R.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Silvia profile in United States.

Audience size
451K
in United States
Gender
11.6%♀
88.4% male
Age
28.9
average years
Country rank
#38880
Car Model in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Silvia fans

11.6% are female, 88.4% are male, average age 28.9.

Fig. 02

Gender split

11.6%
Female
88.4%
Male
Demographic split for Nissan Silvia audience in United States
MetricValue
Female11.6%
Male88.4%
Average age28.9
Estimated audience size451,105
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Nissan Silvia audience in United States
Age bracketShare%
16-1949%
20-2925%
30-3912%
40-497%
50+7%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Nissan Silvia audience comes from United States.

Worldwide audience distribution share by country for Nissan Silvia
CountryShare
United States22.2%
Japan7.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Silvia audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Silvia fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.54×
02Hawaii~3K1.53×
03California~70K1.48×
04Washington~10K1.40×
05New Mexico~3K1.40×
06Arizona~10K1.35×
07Nevada~6K1.30×
08Texas~50K1.29×
09Oregon~6K1.27×
10Colorado~9K1.26×
11Idaho~3K1.21×
12Florida~30K1.17×
13Tennessee~10K1.16×
14Oklahoma~6K1.15×
15North Carolina~10K1.09×
16Kansas~4K1.06×
17Arkansas~4K1.04×
18Virginia~10K1.01×
19Nebraska~2K1.01×
20Georgia~10K0.98×
21Connecticut~4K0.97×
22New Hampshire~2K0.97×
23Alaska<1K0.97×
24Illinois~10K0.96×
25South Dakota<1K0.96×
26Indiana~8K0.95×
27Alabama~6K0.95×
28Maryland~7K0.94×
29Montana~1K0.94×
30North Dakota<1K0.93×
31Missouri~6K0.92×
32South Carolina~6K0.92×
33Kentucky~5K0.91×
34Iowa~3K0.87×
35West Virginia~2K0.87×
36Rhode Island~1K0.87×
37New Jersey~9K0.85×
38Minnesota~5K0.85×
39Louisiana~5K0.84×
40Delaware~1K0.84×
41Wisconsin~5K0.83×
42Vermont<1K0.83×
43Pennsylvania~10K0.82×
44Ohio~10K0.81×
45Massachusetts~7K0.81×
46Maine~1K0.80×
47Mississippi~3K0.79×
48Michigan~8K0.73×
49Washington, District of Columbia<1K0.73×
50New York~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Nissan Silvia, United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Silvia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Silvia audience
#·InterestCategoryAffinity×
01MazdaspeedCars & Mobility168.83×
02Nissan 180SXCars & Mobility115.13×
03Nissan SunnyCars & Mobility108.11×
04Honda NSXCars & Mobility105.74×
05Nissan 370ZCars & Mobility100.06×
06Toyota HiAceCars & Mobility82.44×
07Mazda CX-3Cars & Mobility80.23×
08Mitsubishi LancerCars & Mobility76.50×
09Initial DLiterature59.64×
10Mazda6Cars & Mobility56.53×
11Toyota CrownCars & Mobility53.81×
12Mazda3Cars & Mobility51.85×
13Nissan SentraCars & Mobility51.57×
14Nissan SkylineCars & Mobility48.20×
15Nissan GT-RCars & Mobility44.12×
16Mazda MX-5Cars & Mobility43.44×
17Toyota SupraCars & Mobility29.25×
18Paul WalkerMovies & TV23.02×
19ConvertibleCars & Mobility20.00×
20TurbochargerCars & Mobility17.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Silvia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Silvia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.79×
PatriotismCONSERVATISM2.84×
MindfulnessBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Silvia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Healthy LifestyleBALANCE0.94×
TravellingTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Silvia have in United States?

Nissan Silvia has an estimated audience of 451,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan Silvia fans?

11.6% of Nissan Silvia fans are female, 88.4% are male, with an average age of 28.9 years.

03

Which brands do Nissan Silvia fans like most?

Nissan Silvia fans show strongest brand affinity for Nissan GT-R (44.12×), Honda NSX (105.74×), and Nissan 370Z (100.06×) over the country average.

04

Where do Nissan Silvia fans live in United States?

Nissan Silvia fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Silvia fans also like?

Beyond Nissan Silvia itself, the audience over-indexes on Honda NSX (105.74×), Nissan 370Z (100.06×), Nissan Skyline (48.2×), and Mazda3 (51.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Nissan Silvia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Silvia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →