Nissan Silvia Audience in United States

Nissan Silvia logo

Nissan Silvia has an estimated audience of 439,542 people in United States. 11.6% are female, 88.4% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Nissan GT-R, Honda NSX, Nissan 370Z, Mazda3, Nissan Skyline.

The average Nissan Silvia fan in United States is 28.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan GT-R, Honda NSX, Nissan 370Z, with strongest over-indexing on Nissan GT-R (44.12× the country average). Demographically, the Nissan Silvia audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Silvia fans

Demographic split for Nissan Silvia audience in United States
MetricValue
Female11.6%
Male88.4%
Average age28.9
Estimated audience size439,542

Audience persona

The typical Nissan Silvia fan in United States is more male, around 28.9 years old, with strong Family Orientation tendencies and a notable affinity for Nissan GT-R.

Top regions in United States

Top regions ranked by reach for Nissan Silvia in United States
RegionReachAffinity
California78,4331.62×
Texas50,2051.33×
Florida37,8441.27×
New York18,0260.73×
North Carolina14,9391.13×
Illinois14,9191.02×
Georgia13,8841.03×
Arizona12,6981.41×
Washington12,4501.41×
Pennsylvania12,1670.82×
Virginia11,1141.04×
Ohio11,0240.81×
Tennessee10,8171.23×
New Jersey10,0130.9×
Colorado8,9171.29×
Michigan8,3500.73×
Indiana7,6960.96×
Maryland7,3440.97×
Massachusetts6,7790.78×
Oregon6,4541.28×
Utah6,2431.59×
Missouri6,1670.87×
Nevada6,0791.43×
South Carolina5,8660.89×
Oklahoma5,6771.16×
Alabama5,4820.89×
Wisconsin5,3030.8×
Minnesota5,2540.83×
Kentucky4,8310.88×
Louisiana4,7350.84×
Connecticut4,4051×
Kansas3,6221.05×
Arkansas3,4600.96×
New Mexico3,1861.45×
Hawaii2,9541.56×
Iowa2,9370.81×
Idaho2,7331.24×
Mississippi2,5370.7×
Nebraska2,2211.01×
New Hampshire1,6760.97×
West Virginia1,5830.77×
Rhode Island1,1240.8×
Maine1,0460.66×
Montana9530.78×
Delaware8940.74×
Washington, District of Columbia8650.65×
South Dakota8370.82×
Alaska8020.85×
North Dakota7840.87×
Wyoming5120.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Silvia audience
BrandAffinityCategory
Nissan GT-R44.12×Cars & Mobility
Honda NSX105.74×Cars & Mobility
Nissan 370Z100.06×Cars & Mobility
Mazda351.85×Cars & Mobility
Nissan Skyline48.2×Cars & Mobility
Toyota Crown53.81×Cars & Mobility
Nissan Sentra51.57×Cars & Mobility
Mazda656.53×Cars & Mobility
Mitsubishi Lancer76.5×Cars & Mobility
Nissan Altima42.86×Cars & Mobility
Toyota Supra29.25×Cars & Mobility
Nissan 180SX115.13×Cars & Mobility
Mazdaspeed168.83×Cars & Mobility
Paul Walker23.02×Movies & TV
Nissan Sunny108.11×Cars & Mobility
Mazda CX-380.23×Cars & Mobility
Turbocharger17.37×Cars & Mobility
Mazda MX-543.44×Cars & Mobility
Initial D59.64×Literature
Convertible20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Silvia audience
TraitClusterScore
Family OrientationCONSERVATISM3.2
LGBTQ+ IdentityOPEN1.76
Price SensitivityPREMIUM1.7
SustainabilityBALANCE1.49
Luxury OrientationPREMIUM1.46
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Nissan Silvia
CountryShare
United States22.0%
Japan7.4%
Brazil4.8%

See Nissan Silvia audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Silvia have in United States?

Nissan Silvia has an estimated audience of 439,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan Silvia fans?

11.6% of Nissan Silvia fans are female, 88.4% are male, with an average age of 28.9 years.

Which brands do Nissan Silvia fans like most?

Nissan Silvia fans show strongest brand affinity for Nissan GT-R (44.12×), Honda NSX (105.74×), and Nissan 370Z (100.06×) over the country average.

Where do Nissan Silvia fans live in United States?

Nissan Silvia fans in United States are most concentrated in California (reach 78,433), Texas (reach 50,205), and Florida (reach 37,844). These three regions account for the largest share of the active audience.

What other brands do Nissan Silvia fans also like?

Beyond Nissan Silvia itself, the audience over-indexes on Honda NSX (105.74×), Nissan 370Z (100.06×), Mazda3 (51.85×), and Nissan Skyline (48.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Silvia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.