Mitsubishi Lancer Audience in United States

Mitsubishi Lancer logo

Mitsubishi Lancer has an estimated audience of 746,700 people in United States. 23.4% are female, 76.6% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Noisey, Toyota Crown, Ford Focus (RS - ST - WRC), Yu Darvish, Toyota 86.

The average Mitsubishi Lancer fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Noisey, Toyota Crown, Ford Focus (RS - ST - WRC), with strongest over-indexing on Noisey (1332.41× the country average). Demographically, the Mitsubishi Lancer audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mitsubishi Lancer fans

Demographic split for Mitsubishi Lancer audience in United States
MetricValue
Female23.4%
Male76.6%
Average age31.7
Estimated audience size746,700

Audience persona

The typical Mitsubishi Lancer fan in United States is more male, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Noisey.

Top regions in United States

Top regions ranked by reach for Mitsubishi Lancer in United States
RegionReachAffinity
California107,9051.31×
Texas87,5871.36×
Florida70,5271.4×
New York39,4150.94×
Illinois30,0311.21×
Pennsylvania26,2961.05×
North Carolina23,1751.03×
Georgia22,9871×
New Jersey21,2341.12×
Ohio21,1580.92×
Washington20,3861.36×
Virginia19,2891.06×
Arizona19,0751.25×
Indiana14,9541.1×
Tennessee14,8860.99×
Michigan13,8370.71×
Maryland13,3991.04×
Colorado12,7221.08×
Massachusetts12,6650.86×
South Carolina12,0091.07×
Missouri11,0630.92×
Oregon10,4521.22×
Minnesota10,3460.97×
Wisconsin9,8150.87×
Nevada9,2921.29×
Kentucky9,2820.99×
Utah9,2481.38×
Oklahoma8,6901.05×
Alabama7,9780.76×
Connecticut7,6431.02×
Louisiana7,5860.79×
Kansas5,9941.02×
Iowa5,4140.88×
New Mexico5,2331.4×
Arkansas5,0640.82×
Idaho4,1801.12×
Mississippi3,9390.64×
West Virginia3,5671.03×
Hawaii3,5431.1×
Nebraska3,4830.93×
New Hampshire2,5070.85×
Maine2,1930.82×
Rhode Island1,8600.78×
Washington, District of Columbia1,7580.78×
South Dakota1,6730.97×
Delaware1,6340.79×
Montana1,4340.69×
Alaska1,3460.84×
North Dakota1,3280.87×
Vermont1,0200.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitsubishi Lancer audience
BrandAffinityCategory
Noisey1332.41×Music & Radio
Toyota Crown63.09×Cars & Mobility
Ford Focus (RS - ST - WRC)76.36×Cars & Mobility
Yu Darvish66.23×Sports
Toyota 8640.92×Cars & Mobility
Car Wash (film)26.35×Movies & TV
Subaru Outback22.74×Cars & Mobility
Formula Drift17.82×Sports
Hellaflush62.14×Cars & Mobility
Rallying15.1×Sports
ECS Tuning39.5×Cars & Mobility
Engine4.86×Cars & Mobility
Sports2×Sports
Automotive design6.07×Business & Career
Full-size car7.33×Cars & Mobility
Movies1.97×Movies & TV
Arts and music1.93×Arts & Culture
Ichiro Suzuki30.31×Sports
Music1.87×Business & Career
Outdoor recreation2.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitsubishi Lancer audience
TraitClusterScore
Luxury OrientationPREMIUM3.25
Family OrientationCONSERVATISM2.47
Risk AppetiteTHRILL2.29
LGBTQ+ IdentityOPEN1.45
Price SensitivityPREMIUM1.42
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Mitsubishi Lancer
CountryShare
Brazil14.2%
United States11.4%
Poland4.2%

See Mitsubishi Lancer audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mitsubishi Lancer have in United States?

Mitsubishi Lancer has an estimated audience of 746,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitsubishi Lancer fans?

23.4% of Mitsubishi Lancer fans are female, 76.6% are male, with an average age of 31.7 years.

Which brands do Mitsubishi Lancer fans like most?

Mitsubishi Lancer fans show strongest brand affinity for Noisey (1332.41×), Toyota Crown (63.09×), and Ford Focus (RS - ST - WRC) (76.36×) over the country average.

Where do Mitsubishi Lancer fans live in United States?

Mitsubishi Lancer fans in United States are most concentrated in California (reach 107,905), Texas (reach 87,587), and Florida (reach 70,527). These three regions account for the largest share of the active audience.

What other brands do Mitsubishi Lancer fans also like?

Beyond Mitsubishi Lancer itself, the audience over-indexes on Toyota Crown (63.09×), Ford Focus (RS - ST - WRC) (76.36×), Yu Darvish (66.23×), and Toyota 86 (40.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Lancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.