Rascasse Audience Intelligence

Mitsubishi Lancer Audience in United States

A data profile of the people who buy, follow and care about Mitsubishi Lancer in United States — modelled from more than twelve digital signal sources. Mitsubishi Lancer has an estimated audience of 739,758 people in United States.

#216among Car type in United States#230among Car Model in United States#861in Cars & Mobility

The average Mitsubishi Lancer fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Noisey, Toyota Crown, Ford Focus (RS - ST - WRC), with strongest over-indexing on Noisey (1332.41× the country average).

Demographically, the Mitsubishi Lancer audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitsubishi Lancer fan in United States is more male, around 31.7 years old, with strong Need for Security tendencies and a notable affinity for Noisey.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi Lancer profile in United States.

Audience size
740K
in United States
Gender
23.4%♀
76.6% male
Age
31.7
average years
Country rank
#28890
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitsubishi Lancer fans

23.4% are female, 76.6% are male, average age 31.7.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Mitsubishi Lancer audience in United States
MetricValue
Female23.4%
Male76.6%
Average age31.7
Estimated audience size739,758
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Mitsubishi Lancer audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Mitsubishi Lancer audience comes from United States.

Worldwide audience distribution share by country for Mitsubishi Lancer
CountryShare
Brazil13.4%
United States11.0%
Poland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi Lancer audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitsubishi Lancer fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.36×
02New Mexico~5K1.35×
03Utah~9K1.34×
04Texas~80K1.29×
05Florida~70K1.29×
06Nevada~9K1.25×
07California~100K1.24×
08Oregon~10K1.23×
09Arizona~20K1.20×
10Idaho~4K1.15×
11West Virginia~4K1.13×
12Illinois~30K1.12×
13Indiana~10K1.10×
14Oklahoma~9K1.09×
15Colorado~10K1.08×
16Virginia~20K1.06×
17New Jersey~20K1.05×
18Pennsylvania~30K1.04×
19Connecticut~8K1.04×
20Hawaii~3K1.04×
21Maryland~10K1.03×
22South Dakota~2K1.03×
23North Carolina~20K1.02×
24Kentucky~9K1.01×
25Kansas~6K1.00×
26Tennessee~10K0.99×
27Nebraska~4K0.99×
28South Carolina~10K0.97×
29Minnesota~10K0.96×
30Alaska~2K0.95×
31Georgia~20K0.94×
32Missouri~10K0.93×
33Iowa~6K0.93×
34New Hampshire~3K0.93×
35Arkansas~6K0.92×
36Delaware~2K0.92×
37North Dakota~1K0.92×
38Ohio~20K0.91×
39Wisconsin~10K0.89×
40Vermont~1K0.89×
41New York~40K0.87×
42Massachusetts~10K0.86×
43Maine~2K0.86×
44Rhode Island~2K0.85×
45Montana~2K0.83×
46Alabama~9K0.82×
47Louisiana~8K0.81×
48Washington, District of Columbia~2K0.78×
49Mississippi~4K0.72×
50Michigan~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi Lancer, United States
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi Lancer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi Lancer audience
#·InterestCategoryAffinity×
01NoiseyMusic & Radio1332.41×
02Ford Focus (RS - ST - WRC)Cars & Mobility76.36×
03Yu DarvishSports66.23×
04Toyota CrownCars & Mobility63.09×
05HellaflushCars & Mobility62.14×
06Toyota 86Cars & Mobility40.92×
07ECS TuningCars & Mobility39.50×
08Ichiro SuzukiSports30.31×
09Car Wash (film)Movies & TV26.35×
10Subaru OutbackCars & Mobility22.74×
11Formula DriftSports17.82×
12RallyingSports15.10×
13Full-size carCars & Mobility7.33×
14Automotive designBusiness & Career6.07×
15EngineCars & Mobility4.86×
16Outdoor recreationSports2.06×
17SportsSports2.00×
18MoviesMovies & TV1.97×
19Arts and musicArts & Culture1.93×
20MusicBusiness & Career1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi Lancer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi Lancer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.32×
PatriotismCONSERVATISM1.59×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi Lancer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Quality AwarenessPREMIUM0.94×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitsubishi Lancer have in United States?

Mitsubishi Lancer has an estimated audience of 739,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mitsubishi Lancer fans?

23.4% of Mitsubishi Lancer fans are female, 76.6% are male, with an average age of 31.7 years.

03

Which brands do Mitsubishi Lancer fans like most?

Mitsubishi Lancer fans show strongest brand affinity for Noisey (1332.41×), Toyota Crown (63.09×), and Ford Focus (RS - ST - WRC) (76.36×) over the country average.

04

Where do Mitsubishi Lancer fans live in United States?

Mitsubishi Lancer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi Lancer fans also like?

Beyond Mitsubishi Lancer itself, the audience over-indexes on Toyota Crown (63.09×), Ford Focus (RS - ST - WRC) (76.36×), Yu Darvish (66.23×), and Toyota 86 (40.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Lancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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