Noisey Audience in United States

Noisey logo

Noisey has an estimated audience of 350,757 people in United States. 37.1% are female, 62.9% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Kelli O'Hara, Tezz, Mount Tambora, No Escape (1994 film), Goop.

The average Noisey fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kelli O'Hara, Tezz, Mount Tambora, with strongest over-indexing on Kelli O'Hara (54.77× the country average). Demographically, the Noisey audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV series

Demographics of Noisey fans

Demographic split for Noisey audience in United States
MetricValue
Female37.1%
Male62.9%
Average age30.8
Estimated audience size350,757

Audience persona

The typical Noisey fan in United States is more male, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Kelli O'Hara.

Top regions in United States

Top regions ranked by reach for Noisey in United States
RegionReachAffinity
California39,0331.01×
Texas27,6420.92×
New York23,4701.2×
Florida22,6660.95×
Georgia13,2751.23×
Pennsylvania12,5291.06×
Illinois11,9281.02×
North Carolina11,7271.11×
Ohio9,8980.92×
Virginia9,7451.14×
Michigan9,5911.05×
New Jersey8,7770.98×
Washington7,3321.04×
Tennessee7,0711×
Massachusetts6,8180.99×
Maryland6,4641.07×
Indiana6,3420.99×
Arizona6,2920.88×
South Carolina5,9971.14×
Missouri5,5900.99×
Louisiana5,5651.23×
Colorado5,1740.94×
Minnesota5,1371.02×
Alabama5,1031.04×
Wisconsin5,0310.95×
Oregon3,7160.92×
Kentucky3,6740.84×
Connecticut3,4170.97×
Oklahoma3,3280.85×
Mississippi2,9891.03×
Arkansas2,7390.95×
Nevada2,6530.78×
Utah2,5430.81×
Iowa2,5020.87×
Kansas2,4220.88×
Idaho1,7090.97×
Hawaii1,7011.13×
Nebraska1,4310.81×
New Mexico1,4240.81×
Maine1,3491.07×
New Hampshire1,2070.87×
West Virginia1,1570.71×
Washington, District of Columbia1,1111.05×
Delaware9891.02×
Rhode Island9820.88×
Alaska9241.23×
Montana8720.9×
South Dakota7950.98×
Vermont7851.27×
North Dakota7741.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noisey audience
BrandAffinityCategory
Kelli O'Hara54.77×Movies & TV
Tezz16.78×Movies & TV
Mount Tambora60.77×
No Escape (1994 film)21.75×Movies & TV
Goop10.26×Internet & Social Media
Steampunk8.74×Fashion & Accessoires
Home construction2.42×Home & Garden
Mara Escalante51.86×Movies & TV
Vickie Guerrero22.77×Business & Career
Dog breed1.58×Pets & Animals
Harlow15.14×Travel & Leisure
Wok7×Food & Beverages
JDSU3.24×Business & Career
Isometric exercise9.3×Sports
Gift registry13.68×Kids & Family
TV Fanatic10.98×Movies & TV
Ipiales31.77×Travel & Leisure
Home Delivery3.09×Food & Beverages
Combat sport1.52×Sports
Thom Browne8.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noisey audience
TraitClusterScore
SustainabilityBALANCE2.36
LGBTQ+ IdentityOPEN1.61
Urban LifestyleOPEN1.56
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.36
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Noisey
CountryShare
United States53.3%
United Kingdom18.9%
Italy8.4%

See Noisey audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Noisey have in United States?

Noisey has an estimated audience of 350,757 people in United States, concentrated in California and Texas.

What is the gender split and age of Noisey fans?

37.1% of Noisey fans are female, 62.9% are male, with an average age of 30.8 years.

Which brands do Noisey fans like most?

Noisey fans show strongest brand affinity for Kelli O'Hara (54.77×), Tezz (16.78×), and Mount Tambora (60.77×) over the country average.

Where do Noisey fans live in United States?

Noisey fans in United States are most concentrated in California (reach 39,033), Texas (reach 27,642), and New York (reach 23,470). These three regions account for the largest share of the active audience.

What other brands do Noisey fans also like?

Beyond Noisey itself, the audience over-indexes on Tezz (16.78×), Mount Tambora (60.77×), No Escape (1994 film) (21.75×), and Goop (10.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noisey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.