Rascasse Audience Intelligence

Noisey Audience in United States

A data profile of the people who buy, follow and care about Noisey in United States — modelled from more than twelve digital signal sources. Noisey has an estimated audience of 350,947 people in United States.

#847among TV series in United States#1446among Website / Newspaper / Magazine in United States#6414in Music & Radio

The average Noisey fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Agnetha Fältskog, Mitsubishi Lancer, Google Flights, with strongest over-indexing on Agnetha Fältskog (1638.85× the country average).

Demographically, the Noisey audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noisey fan in United States is more male, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Agnetha Fältskog.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noisey profile in United States.

Audience size
351K
in United States
Gender
37.1%♀
62.9% male
Age
30.8
average years
Country rank
#44557
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Noisey

37.1% are female, 62.9% are male, average age 30.8.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Noisey audience in United States
MetricValue
Female37.1%
Male62.9%
Average age30.8
Estimated audience size350,947
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Noisey audience in United States
Age bracketShare%
16-1939%
20-2929%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Noisey audience comes from United States.

Worldwide audience distribution share by country for Noisey
CountryShare
United States52.7%
United Kingdom18.7%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noisey audience in United States is strongest.

Fig. 05

Top regions by affinity

Noisey fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~10K1.16×
02Louisiana~5K1.13×
03North Carolina~10K1.08×
04Virginia~9K1.08×
05South Carolina~6K1.08×
06New York~20K1.07×
07Vermont<1K1.06×
08Pennsylvania~10K1.05×
09Alaska<1K1.05×
10Maine~1K1.04×
11North Dakota<1K1.03×
12Maryland~6K1.02×
13Alabama~5K1.02×
14Mississippi~3K1.02×
15Hawaii~2K1.02×
16Washington, District of Columbia~1K1.02×
17Delaware<1K1.01×
18Michigan~9K1.00×
19Missouri~6K1.00×
20Wisconsin~5K1.00×
21South Dakota<1K1.00×
22California~40K0.99×
23Illinois~10K0.99×
24Tennessee~7K0.99×
25Indiana~6K0.99×
26Oregon~4K0.99×
27Arkansas~3K0.99×
28Idaho~2K0.99×
29Rhode Island~1K0.99×
30Washington~7K0.98×
31Montana<1K0.98×
32New Jersey~9K0.97×
33Connecticut~3K0.97×
34Iowa~3K0.97×
35New Hampshire~1K0.97×
36Ohio~10K0.96×
37Massachusetts~7K0.96×
38Minnesota~5K0.96×
39Oklahoma~4K0.96×
40Kansas~3K0.96×
41New Mexico~2K0.95×
42Nebraska~2K0.95×
43West Virginia~2K0.95×
44Colorado~5K0.94×
45Kentucky~4K0.94×
46Arizona~7K0.93×
47Texas~30K0.92×
48Florida~20K0.92×
49Nevada~3K0.91×
50Utah~3K0.89×
Fig. 06

Affinity by region

Affinity by region — Noisey, United States
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noisey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noisey audience
#·InterestCategoryAffinity×
01Agnetha FältskogMusic & Radio1638.85×
02Mitsubishi LancerCars & Mobility1332.41×
03Billy OceanMusic & Radio184.34×
04Bowling for SoupMusic & Radio175.15×
05Damon AlbarnMusic & Radio120.34×
06Google FlightsTravel & Leisure46.20×
07Virgin GalacticCars & Mobility33.16×
08Noel GallagherMusic & Radio29.21×
09Liam GallagherMusic & Radio29.19×
10Dave GrohlMusic & Radio24.97×
11Lost in SpaceMovies & TV20.59×
12Optimum NutritionHealth17.14×
13Mac MillerMusic & Radio16.78×
14Barry GibbMusic & Radio16.78×
15Lil Uzi VertMusic & Radio15.12×
16ASAP RockyMusic & Radio10.67×
17PoshmarkShopping5.96×
18House musicMusic & Radio5.39×
19ULTA BeautyBeauty & Wellness3.82×
20Target CorporationShopping2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noisey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noisey audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.58×
Convenience OrientationPREMIUM1.53×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noisey audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
CreativityOPEN0.66×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noisey have in United States?

Noisey has an estimated audience of 350,947 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Noisey fans?

37.1% of Noisey fans are female, 62.9% are male, with an average age of 30.8 years.

03

Which brands do Noisey fans like most?

Noisey fans show strongest brand affinity for Agnetha Fältskog (1638.85×), Mitsubishi Lancer (1332.41×), and Google Flights (46.2×) over the country average.

04

Where do Noisey fans live in United States?

Noisey fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Noisey fans also like?

Beyond Noisey itself, the audience over-indexes on Mitsubishi Lancer (1332.41×), Google Flights (46.2×), Billy Ocean (184.34×), and Damon Albarn (120.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Noisey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Noisey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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