Rascasse Audience Intelligence

Bowling for Soup Target Market in United States

Bowling for Soup has an estimated audience of 365K people in United States.

#5018among brands in United States#5994in Music & Radio

The average Bowling for Soup fan in United States is 35.8 years old, balanced, and lives primarily in Texas.

Most fans live in Texas, California, Florida.

Top affinities include Noisey, SR‐71, The Ataris, with strongest over-indexing on Noisey (175.15× the country average).

Demographically, the Bowling for Soup audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

The typical Bowling for Soup fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Noisey.

Category: Music & Radio · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
365K
in United States
Gender
46.5%♀
53.5% male
Age
35.8
average years
Country rank
#45620
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bowling for Soup

46.5% are female, 53.5% are male, average age 35.8.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Bowling for Soup audience in United States
MetricValue
Female46.5%
Male53.5%
Average age35.8
Estimated audience size365K
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Bowling for Soup audience in United States
Age bracketShare%
16-2422%
25-3429%
35-4424%
45-5416%
55+10%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Bowling for Soup audience comes from United States.

Worldwide audience distribution share by country for Bowling for Soup
CountryShare
United States55.1%
United Kingdom20.6%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bowling for Soup customers by region in United States
#RegionReachAffinity×
01Montana~2K1.62×
02Oklahoma~7K1.59×
03Maine~2K1.41×
04Hawaii~2K1.37×
05Idaho~3K1.36×
06Iowa~5K1.35×
07Nebraska~3K1.32×
08Utah~5K1.30×
09Kansas~4K1.29×
10Arkansas~4K1.26×
11Missouri~8K1.23×
12New Mexico~3K1.22×
13Colorado~7K1.18×
14Ohio~10K1.16×
15South Dakota~1K1.15×
16Texas~30K1.10×
17Wisconsin~7K1.10×
18Oregon~5K1.10×
19Pennsylvania~20K1.09×
20New Hampshire~2K1.08×
21Minnesota~7K1.07×
22North Dakota<1K1.07×
23Nevada~4K1.04×
24Michigan~10K1.02×
25West Virginia~2K1.01×
26Indiana~7K0.99×
27Wyoming<1K0.98×
28Tennessee~8K0.97×
29Washington~8K0.96×
30Arizona~8K0.96×
31Connecticut~4K0.95×
32Kentucky~5K0.94×
33Vermont<1K0.93×
34Delaware<1K0.91×
35South Carolina~5K0.88×
36Alaska<1K0.88×
37Massachusetts~7K0.87×
38Florida~20K0.86×
39Rhode Island<1K0.84×
40Illinois~10K0.83×
41Alabama~4K0.81×
42Virginia~8K0.80×
43New Jersey~8K0.77×
44Louisiana~4K0.75×
45North Carolina~9K0.73×
46New York~20K0.71×
47Maryland~5K0.71×
48Mississippi~2K0.64×
49California~30K0.62×
50Georgia~7K0.61×
Fig. 06

Affinity by region

Affinity by region — Bowling for Soup, United States
0.61×1.00×1.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bowling for Soup audience vs. the country average
#·InterestCategoryAffinity×
01NoiseyMusic & Radio175.15×
02SR‐71Music & Radio166.08×
03The AtarisMusic & Radio161.99×
04The Wonder Years (band)Music & Radio154.29×
05Reel Big FishMusic & Radio119.01×
06Red Bull RecordsMusic & Radio90.96×
07Hayley WilliamsMusic & Radio87.14×
08SAMURAIMusic & Radio81.73×
09Epitaph RecordsMusic & Radio80.64×
10Gerard WayMusic & Radio80.00×
11Mongoose (bicycles)Cars & Mobility71.06×
12GwarMusic & Radio68.62×
13Simple PlanMusic & Radio63.63×
14Bayside (band)Music & Radio58.34×
15Skateboarder (magazine)Sports51.20×
16Mac DeMarcoMusic & Radio48.73×
17PalisadesMusic & Radio47.22×
18Pierce the VeilMusic & Radio38.32×
19The Devil Wears PradaMusic & Radio29.57×
20Piper RockelleMusic & Radio22.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bowling for Soup audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bowling for Soup audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.08×
Urban LifestyleOPEN1.44×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bowling for Soup audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Healthy LifestyleBALANCE0.89×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bowling for Soup over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bowling-for-soup-29853” · Methodology