Gerard Way Audience in United States

Gerard Way logo

Gerard Way has an estimated audience of 1,920,600 people in United States. 66.2% are female, 33.8% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Dog breed, Kaytranada, Celtic mythology, Kelli O'Hara.

The average Gerard Way fan in United States is 27.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Dog breed, Kaytranada, with strongest over-indexing on Home staging (26.3× the country average). Demographically, the Gerard Way audience skews more female with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Gerard Way fans

Demographic split for Gerard Way audience in United States
MetricValue
Female66.2%
Male33.8%
Average age27.3
Estimated audience size1,920,600

Audience persona

The typical Gerard Way fan in United States is more female, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Gerard Way in United States
RegionReachAffinity
California254,0161.2×
Texas194,9841.18×
Florida123,7750.95×
New York96,6690.9×
Pennsylvania72,6771.12×
Ohio68,8861.16×
Illinois68,1671.07×
North Carolina57,4680.99×
Georgia55,2710.93×
Michigan53,7211.07×
Washington49,7081.29×
New Jersey49,3861.01×
Arizona45,5141.16×
Virginia44,0720.94×
Tennessee40,5011.05×
Indiana38,6271.1×
Massachusetts34,9020.92×
Missouri33,0271.07×
Colorado31,6231.04×
Kentucky29,8161.24×
Nevada29,6251.59×
Oregon28,6811.3×
Maryland28,1830.85×
Alabama26,9451×
Wisconsin26,6160.92×
Oklahoma26,3991.24×
Minnesota25,3170.92×
South Carolina24,6930.85×
Louisiana21,2270.86×
Utah20,9131.22×
Connecticut16,3590.85×
Arkansas15,6310.99×
Kansas14,0560.93×
Iowa13,9730.88×
Mississippi11,4020.72×
New Mexico11,0061.14×
West Virginia10,6191.19×
Idaho9,8841.03×
Nebraska8,4040.87×
New Hampshire8,1101.07×
Maine6,8861×
Hawaii5,9750.72×
Rhode Island5,5790.91×
Montana4,7700.9×
Delaware4,1110.78×
Washington, District of Columbia4,0680.7×
South Dakota3,8870.88×
Alaska3,7190.91×
North Dakota3,0760.78×
Vermont2,8510.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gerard Way audience
BrandAffinityCategory
Home staging26.3×Home & Garden
Dog breed5.15×Pets & Animals
Kaytranada46.02×Music & Radio
Celtic mythology32.02×Arts & Culture
Kelli O'Hara54.77×Movies & TV
Combat sport3.67×Sports
Nationality4.52×Politics & Society
Bank account3.58×Business & Career
Kasik15.9×Travel & Leisure
Horeca20×Travel & Leisure
Kearny, New Jersey33.33×Travel & Leisure
Home construction1.65×Home & Garden
Natural rubber2.33×Cars & Mobility
Elsword17.4×Games
Collectable1.69×Kids & Family
Wim Hof12.16×Sports
Captain America (1990 film)4.07×Movies & TV
Monmouth County, New Jersey8.75×Travel & Leisure
Fantasy Football10.87×Internet & Social Media
Vaani Kapoor19.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gerard Way audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.97
SustainabilityBALANCE1.85
ExtroversionTHRILL1.76
Early Adopter MentalityPOWER1.57
PatriotismCONSERVATISM1.51
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Gerard Way
CountryShare
United States45.2%
Brazil9.2%
Mexico6.3%

See Gerard Way audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Gerard Way have in United States?

Gerard Way has an estimated audience of 1,920,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Gerard Way fans?

66.2% of Gerard Way fans are female, 33.8% are male, with an average age of 27.3 years.

Which brands do Gerard Way fans like most?

Gerard Way fans show strongest brand affinity for Home staging (26.3×), Dog breed (5.15×), and Kaytranada (46.02×) over the country average.

Where do Gerard Way fans live in United States?

Gerard Way fans in United States are most concentrated in California (reach 254,016), Texas (reach 194,984), and Florida (reach 123,775). These three regions account for the largest share of the active audience.

What other brands do Gerard Way fans also like?

Beyond Gerard Way itself, the audience over-indexes on Dog breed (5.15×), Kaytranada (46.02×), Celtic mythology (32.02×), and Kelli O'Hara (54.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerard Way. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.