A data profile of the people who buy, follow and care about Gerard Way in Mexico — modelled from more than twelve digital signal sources. Gerard Way has an estimated audience of 287,706 people in Mexico.
The average Gerard Way fan in Mexico is 24.1 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (49.96× the country average).
Demographically, the Gerard Way audience skews more female with an average age of 24.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Gerard Way fan in Mexico is more female, around 24.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gerard Way profile in Mexico.
65.4% are female, 34.6% are male, average age 24.1.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 24.1 |
| Estimated audience size | 287,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 69% | |
| 20-29 | 20% | |
| 30-39 | 4% | |
| 40-49 | 4% | |
| 50+ | 2% |
of the worldwide Gerard Way audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 46.0% |
| Brazil | 8.4% |
| Mexico | 6.6% |
Where the Gerard Way audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~20K | 1.57× | |
| 02 | Nuevo Leon | ~30K | 1.47× | |
| 03 | State of Mexico | ~50K | 1.26× | |
| 04 | Chihuahua | ~10K | 1.24× | |
| 05 | Coahuila de Zaragoza | ~10K | 1.21× | |
| 06 | Jalisco | ~20K | 1.11× | |
| 07 | Baja California Sur | ~3K | 1.11× | |
| 08 | Distrito Federal | ~40K | 1.08× | |
| 09 | Yucatan | ~6K | 1.08× | |
| 10 | Aguascalientes | ~4K | 1.04× | |
| 11 | Durango | ~4K | 1.01× | |
| 12 | Guanajuato | ~10K | 1.00× | |
| 13 | Veracruz (state) | ~20K | 0.96× | |
| 14 | Puebla | ~10K | 0.96× | |
| 15 | Hidalgo | ~6K | 0.92× | |
| 16 | Nayarit | ~3K | 0.92× | |
| 17 | Campeche | ~2K | 0.92× | |
| 18 | Colima | ~2K | 0.88× | |
| 19 | Michoacan de Ocampo | ~9K | 0.87× | |
| 20 | Morelos | ~4K | 0.87× | |
| 21 | Tlaxcala | ~3K | 0.81× | |
| 22 | Zacatecas | ~3K | 0.80× | |
| 23 | Guerrero | ~5K | 0.74× | |
| 24 | Chiapas | ~6K | 0.72× |
The strongest cross-interests of the Gerard Way audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hayley Williams | Music & Radio | 53.47× | ||
| 02 | Shopping and fashion | Shopping | 49.96× | ||
| 03 | Travis Barker | Music & Radio | 47.76× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 37.00× | ||
| 05 | Game consoles | Technology & Electronics | 32.44× | ||
| 06 | Love & Sex | Kids & Family | 30.21× | ||
| 07 | Valentine's Day | Kids & Family | 25.25× | ||
| 08 | Catholic Church | Politics & Society | 23.56× | ||
| 09 | Sarcasm | Politics & Society | 21.46× | ||
| 10 | Costa Rica | Travel & Leisure | 20.00× | ||
| 11 | Emily Osment | Movies & TV | 19.31× | ||
| 12 | Boy band | Music & Radio | 19.27× | ||
| 13 | Banana | Food & Beverages | 15.46× | ||
| 14 | El País | News | 14.52× | ||
| 15 | Mobile game | Games | 14.30× | ||
| 16 | Travel agency | Travel & Leisure | 13.50× | ||
| 17 | Broadcasting of sports events | Movies & TV | 13.00× | ||
| 18 | Dentistry | Business & Career | 12.50× | ||
| 19 | Winona Ryder | Movies & TV | 10.38× | ||
| 20 | Freeware | Technology & Electronics | 7.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 5.46× | |
| Travelling | THRILL | 3.92× | |
| Family Orientation | CONSERVATISM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.33× | |
| Need for Security | CONSERVATISM | 0.38× | |
| Convenience Orientation | PREMIUM | 0.76× |
Gerard Way has an estimated audience of 287,706 people in Mexico, concentrated in State of Mexico and Distrito Federal.
65.4% of Gerard Way fans are female, 34.6% are male, with an average age of 24.1 years.
Gerard Way fans show strongest brand affinity for Shopping and fashion (49.96×), Game consoles (32.44×), and Catholic Church (23.56×) over the country average.
Gerard Way fans in Mexico are most concentrated in State of Mexico (reach ~50K), Distrito Federal (reach ~40K), and Nuevo Leon (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Gerard Way itself, the audience over-indexes on Game consoles (32.44×), Catholic Church (23.56×), Sarcasm (21.46×), and Costa Rica (20×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Gerard Way. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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