Rascasse Audience Intelligence

Mongoose (bicycles) Target Market in United States

A data profile of the people who buy, follow and care about Mongoose (bicycles) in United States — modelled from more than twelve digital signal sources. Mongoose (bicycles) has an estimated audience of 1,290,974 people in United States.

#8among Bicycle in United States#2029among Brand in United States#643in Cars & Mobility

The average Mongoose (bicycles) fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeviantArt, Takashi Murakami, Hayley Williams, with strongest over-indexing on DeviantArt (50.49× the country average).

Demographically, the Mongoose (bicycles) audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mongoose (bicycles) fan in United States is balanced, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for DeviantArt.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mongoose (bicycles) profile in United States.

Audience size
1.3M
in United States
Gender
48.1%♀
51.9% male
Age
32.4
average years
Country rank
#19815
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mongoose (bicycles)

48.1% are female, 51.9% are male, average age 32.4.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Mongoose (bicycles) audience in United States
MetricValue
Female48.1%
Male51.9%
Average age32.4
Estimated audience size1,290,974
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Mongoose (bicycles) audience in United States
Age bracketShare%
16-1929%
20-2934%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Mongoose (bicycles) audience comes from United States.

Worldwide audience distribution share by country for Mongoose (bicycles)
CountryShare
United States49.1%
United Kingdom8.8%
South Africa7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mongoose (bicycles) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mongoose (bicycles) customers by region in United States
#RegionReachAffinity×
01Hawaii~50K9.84×
02Oregon~10K0.98×
03Utah~10K0.98×
04Alaska~2K0.95×
05Washington~20K0.94×
06Oklahoma~10K0.93×
07Montana~3K0.92×
08Idaho~5K0.91×
09California~100K0.86×
10Arkansas~9K0.86×
11Texas~90K0.85×
12Florida~70K0.85×
13Georgia~30K0.85×
14North Carolina~30K0.85×
15Indiana~20K0.85×
16Colorado~20K0.85×
17Kentucky~10K0.85×
18Kansas~8K0.85×
19West Virginia~5K0.85×
20North Dakota~2K0.85×
21Alabama~10K0.84×
22Mississippi~8K0.84×
23Vermont~2K0.84×
24Virginia~20K0.83×
25Missouri~20K0.83×
26Connecticut~10K0.83×
27Pennsylvania~30K0.81×
28Ohio~30K0.81×
29Arizona~20K0.81×
30Tennessee~20K0.81×
31South Carolina~10K0.81×
32Maine~4K0.81×
33Massachusetts~20K0.80×
34Louisiana~10K0.80×
35Iowa~8K0.80×
36Nebraska~5K0.80×
37New Mexico~5K0.80×
38New Hampshire~4K0.80×
39Minnesota~10K0.79×
40Illinois~30K0.78×
41South Dakota~2K0.78×
42New York~50K0.77×
43Michigan~20K0.77×
44Nevada~9K0.77×
45Maryland~20K0.76×
46Rhode Island~3K0.76×
47New Jersey~20K0.75×
48Wisconsin~10K0.75×
49Washington, District of Columbia~3K0.75×
50Delaware~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Mongoose (bicycles), United States
0.71×1.00×9.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mongoose (bicycles) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mongoose (bicycles) audience
#·InterestCategoryAffinity×
01Takashi MurakamiArts & Culture89.98×
02Bowling for SoupMusic & Radio71.06×
03DeviantArtInternet & Social Media50.49×
04Van Gogh MuseumArts & Culture48.80×
05KAWS (artist)Arts & Culture33.03×
06Mac DeMarcoMusic & Radio31.87×
07Hayley WilliamsMusic & Radio31.68×
08AllSaintsShopping23.45×
09MGMTMusic & Radio22.34×
10SurflineSports20.74×
11Billboard Hot 100Music & Radio20.22×
12Tony HawkSports19.62×
13BMXSports17.00×
14ShimanoCars & Mobility15.38×
15ZumiezSports14.08×
16MopedCars & Mobility13.70×
17Electric motorcycles and scootersCars & Mobility9.89×
18Free PeopleFashion & Accessoires8.01×
19PoshmarkShopping5.91×
20ULTA BeautyBeauty & Wellness3.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mongoose (bicycles) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mongoose (bicycles) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.74×
Risk AppetiteTHRILL2.25×
Need for SecurityCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mongoose (bicycles) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Quality AwarenessPREMIUM0.75×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mongoose (bicycles)'s target market in United States?

Mongoose (bicycles)'s target market in United States covers an estimated 1,290,974 people, concentrated in California and Texas.

02

What is the gender split and age of Mongoose (bicycles) customers?

48.1% of the Mongoose (bicycles) audience are female, 51.9% are male, with an average age of 32.4 years.

03

Which brands do Mongoose (bicycles) fans like most?

Mongoose (bicycles) fans show strongest brand affinity for DeviantArt (50.49×), Takashi Murakami (89.98×), and Hayley Williams (31.68×) over the country average.

04

Where do Mongoose (bicycles) fans live in United States?

Mongoose (bicycles) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mongoose (bicycles) fans also like?

Beyond Mongoose (bicycles) itself, the audience over-indexes on Takashi Murakami (89.98×), Hayley Williams (31.68×), Van Gogh Museum (48.8×), and Bowling for Soup (71.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See Mongoose (bicycles) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mongoose (bicycles). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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