Mongoose (bicycles) Audience in United States

Mongoose (bicycles) has an estimated audience of 1,205,453 people in United States. 48.1% are female, 51.9% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: DeviantArt, Takashi Murakami, Hayley Williams, Autism Awareness, Diabetes mellitus awareness.

The average Mongoose (bicycles) fan in United States is 32.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DeviantArt, Takashi Murakami, Hayley Williams, with strongest over-indexing on DeviantArt (28.6× the country average). Demographically, the Mongoose (bicycles) audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Mongoose (bicycles) fans

Demographic split for Mongoose (bicycles) audience in United States
MetricValue
Female48.1%
Male51.9%
Average age32.4
Estimated audience size1,205,453

Audience persona

The typical Mongoose (bicycles) fan in United States is balanced, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Mongoose (bicycles) in United States
RegionReachAffinity
California120,0600.91×
Texas86,6220.84×
Florida71,2050.87×
New York58,0670.86×
Hawaii51,7479.99×
Pennsylvania33,9930.84×
Illinois32,3680.81×
Georgia31,5920.85×
North Carolina30,7560.85×
Ohio30,1780.81×
Michigan24,8470.79×
Virginia24,8230.85×
Washington24,4371.01×
New Jersey23,4060.76×
Massachusetts19,4710.82×
Tennessee19,4520.8×
Arizona19,0840.78×
Indiana18,1310.82×
Colorado17,4060.92×
Missouri16,4680.85×
Maryland16,3830.79×
Minnesota14,3730.83×
South Carolina13,9820.77×
Oregon13,8241×
Wisconsin13,4810.74×
Alabama12,6550.75×
Kentucky12,4150.82×
Louisiana12,0530.78×
Oklahoma11,8330.88×
Utah11,0351.02×
Connecticut10,1690.84×
Nevada8,9960.77×
Arkansas8,3900.84×
Kansas7,7890.82×
Iowa7,5340.76×
Mississippi7,4400.75×
Idaho5,3580.89×
Nebraska4,7500.79×
New Mexico4,6060.76×
West Virginia4,4550.79×
New Hampshire3,7280.78×
Maine3,5430.82×
Montana2,9210.87×
Washington, District of Columbia2,9090.8×
Rhode Island2,7180.71×
Alaska2,2230.86×
Delaware2,0630.62×
South Dakota1,9490.7×
North Dakota1,9470.79×
Vermont1,7180.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mongoose (bicycles) audience
BrandAffinityCategory
DeviantArt28.6×Internet & Social Media
Takashi Murakami91.79×Arts & Culture
Hayley Williams34.39×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Van Gogh Museum44.57×Arts & Culture
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
KAWS (artist)36.12×Arts & Culture
Mac DeMarco32.15×Music & Radio
Kia Sportage23.48×Cars & Mobility
BMX16.57×Sports
Income tax13.19×Business & Career
MGMT21.77×Music & Radio
ModCloth24.38×Fashion & Accessoires
Zumiez14.42×Sports
Billboard Hot 10019.11×Music & Radio
Free People6.19×Fashion & Accessoires
Shimano13.72×Cars & Mobility
PacSun5.89×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mongoose (bicycles) audience
TraitClusterScore
IndulgenceJOY2.57
Risk AppetiteTHRILL2.51
SustainabilityBALANCE1.78
Luxury OrientationPREMIUM1.77
Need for SecurityCONSERVATISM1.6
LGBTQ+ IdentityOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Mongoose (bicycles)
CountryShare
United States49.0%
United Kingdom9.2%
South Africa7.7%

See Mongoose (bicycles) audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Mongoose (bicycles) have in United States?

Mongoose (bicycles) has an estimated audience of 1,205,453 people in United States, concentrated in California and Texas.

What is the gender split and age of Mongoose (bicycles) fans?

48.1% of Mongoose (bicycles) fans are female, 51.9% are male, with an average age of 32.4 years.

Which brands do Mongoose (bicycles) fans like most?

Mongoose (bicycles) fans show strongest brand affinity for DeviantArt (28.6×), Takashi Murakami (91.79×), and Hayley Williams (34.39×) over the country average.

Where do Mongoose (bicycles) fans live in United States?

Mongoose (bicycles) fans in United States are most concentrated in California (reach 120,060), Texas (reach 86,622), and Florida (reach 71,205). These three regions account for the largest share of the active audience.

What other brands do Mongoose (bicycles) fans also like?

Beyond Mongoose (bicycles) itself, the audience over-indexes on Takashi Murakami (91.79×), Hayley Williams (34.39×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mongoose (bicycles). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.