Billboard Hot 100 Audience in United States

Billboard Hot 100 logo

Billboard Hot 100 has an estimated audience of 2,852,450 people in United States. 64.0% are female, 36.0% are male, average age 36.5. Top regions: New York, California, Florida. Top brand affinities: Mongoose (bicycles), X, Orange (UK), Celebrity, Humour.

The average Billboard Hot 100 fan in United States is 36.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Mongoose (bicycles), X, Orange (UK), with strongest over-indexing on Mongoose (bicycles) (20.22× the country average). Demographically, the Billboard Hot 100 audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Billboard Hot 100 fans

Demographic split for Billboard Hot 100 audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.5
Estimated audience size2,852,450

Audience persona

The typical Billboard Hot 100 fan in United States is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Mongoose (bicycles).

Top regions in United States

Top regions ranked by reach for Billboard Hot 100 in United States
RegionReachAffinity
New York477,9183×
California345,3011.1×
Florida261,4401.35×
New Jersey209,9592.89×
Texas206,9790.84×
Pennsylvania103,4301.08×
Illinois99,3431.05×
Georgia98,3281.12×
Connecticut84,5772.96×
Ohio80,3980.91×
North Carolina78,0960.91×
Massachusetts72,2321.29×
Michigan69,0860.93×
Virginia65,1780.94×
Tennessee59,0511.03×
Washington53,9460.94×
Maryland52,4981.07×
Arizona47,4480.81×
Indiana42,5880.82×
Missouri36,8630.8×
Minnesota36,5600.89×
Louisiana34,3490.93×
Colorado34,3310.76×
South Carolina33,9580.79×
Alabama33,7840.85×
Wisconsin33,0360.77×
Kentucky32,2720.9×
Oregon27,9940.86×
Oklahoma24,8350.78×
Nevada23,4830.85×
Utah19,8250.78×
Mississippi19,6130.83×
Arkansas18,3790.78×
Iowa18,3040.78×
Kansas16,6230.74×
Washington, District of Columbia11,6681.36×
Rhode Island10,7881.19×
Nebraska10,6930.75×
Idaho10,2040.71×
Maine10,0270.98×
Hawaii9,8280.8×
New Mexico9,5560.67×
New Hampshire9,4070.84×
West Virginia8,7230.66×
Delaware7,1970.91×
Montana5,2990.67×
Vermont4,5750.91×
North Dakota4,4780.76×
South Dakota4,1000.62×
Alaska3,3290.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billboard Hot 100 audience
BrandAffinityCategory
Mongoose (bicycles)20.22×Cars & Mobility
X1.94×Internet & Social Media
Orange (UK)11.87×Technology & Electronics
Celebrity1.95×Movies & TV
Humour1.94×Literature
VOO4.52×Technology & Electronics
Social network1.71×Internet & Social Media
United States1.55×Travel & Leisure
TV1.55×Movies & TV
Child1.71×Kids & Family
Pleasure2.05×Politics & Society
Current events1.59×Arts & Culture
Hobby1.99×Home & Garden
Popular culture1.92×Arts & Culture
Breaking news2.02×Movies & TV
Culture1.57×Literature
Mobile app1.74×Technology & Electronics
Leisure1.69×Travel & Leisure
Mobile phones1.64×Technology & Electronics
NBC1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billboard Hot 100 audience
TraitClusterScore
ExtroversionTHRILL1.15
IndividualismJOY1.08
Urban LifestyleOPEN1.07
Price SensitivityPREMIUM1.06
CreativityOPEN1.04
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Billboard Hot 100
CountryShare
United States38.5%
India5.2%
United Kingdom4.6%

See Billboard Hot 100 audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Billboard Hot 100 have in United States?

Billboard Hot 100 has an estimated audience of 2,852,450 people in United States, concentrated in New York and California.

What is the gender split and age of Billboard Hot 100 fans?

64.0% of Billboard Hot 100 fans are female, 36.0% are male, with an average age of 36.5 years.

Which brands do Billboard Hot 100 fans like most?

Billboard Hot 100 fans show strongest brand affinity for Mongoose (bicycles) (20.22×), X (1.94×), and Orange (UK) (11.87×) over the country average.

Where do Billboard Hot 100 fans live in United States?

Billboard Hot 100 fans in United States are most concentrated in New York (reach 477,918), California (reach 345,301), and Florida (reach 261,440). These three regions account for the largest share of the active audience.

What other brands do Billboard Hot 100 fans also like?

Beyond Billboard Hot 100 itself, the audience over-indexes on X (1.94×), Orange (UK) (11.87×), Celebrity (1.95×), and Humour (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billboard Hot 100. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.