Citizen Audience in United States
Citizen has an estimated audience of 6,141,705 people in United States. 59.5% are female, 40.5% are male, average age 42.8. Top brand affinities: Deftones, Hayley Williams, Greta Van Fleet, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Deftones, Hayley Williams, Greta Van Fleet, with strongest over-indexing on Deftones (58.54× the country average). Demographically, the Citizen audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Citizen fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.8 |
| Estimated audience size | 6,141,705 |
Audience persona
The typical Citizen fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Deftones.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deftones | 58.54× | Music & Radio |
| Hayley Williams | 48.43× | Music & Radio |
| Greta Van Fleet | 67.33× | Music & Radio |
| Autism Awareness | 17.88× | Health |
| Diabetes mellitus awareness | 11.73× | Health |
| Kitchenware | 8.16× | Home & Garden |
| Microblogging | 11.95× | Technology & Electronics |
| Singer-songwriter | 5.24× | Music & Radio |
| Income tax | 12.42× | Business & Career |
| Kia Sportage | 20.51× | Cars & Mobility |
| Radiohead | 19.05× | Music & Radio |
| Fugazi | 34.27× | Music & Radio |
| Melvins | 39.88× | Music & Radio |
| Dishwasher | 6.92× | Home & Garden |
| Bowling for Soup | 35.27× | Music & Radio |
| Charles, Prince of Wales | 17.71× | Politics & Society |
| Ozzy Osbourne | 6.12× | Music & Radio |
| Machine Gun Kelly (rapper) | 13.52× | Music & Radio |
| Yellowcard | 34.82× | Music & Radio |
| Tom DeLonge | 26.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.75 |
| DIY Mentality | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| Japan | 9.8% |
| Italy | 7.4% |
See Citizen audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Citizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.