Citizen Audience in United States
Citizen has an estimated audience of 6,141,705 people in United States. 59.5% are female, 40.5% are male, average age 42.8. Top brand affinities: Wim Hof, Celtic mythology, Kelli O'Hara, Israel, Monmouth County, New Jersey.
Top brand affinities include Wim Hof, Celtic mythology, Kelli O'Hara, with strongest over-indexing on Wim Hof (48.43× the country average). Demographically, the Citizen audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Citizen fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.8 |
| Estimated audience size | 6,141,705 |
Audience persona
The typical Citizen fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Wim Hof.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wim Hof | 48.43× | Sports |
| Celtic mythology | 21.47× | Arts & Culture |
| Kelli O'Hara | 35.27× | Movies & TV |
| Israel | 3.48× | Travel & Leisure |
| Monmouth County, New Jersey | 14.23× | Travel & Leisure |
| Steampunk | 6.96× | Fashion & Accessoires |
| Elsword | 20.51× | Games |
| Yahoo Sports Fantasy | 8.18× | |
| Tulare County, California | 11.65× | Travel & Leisure |
| Home staging | 3.89× | Home & Garden |
| Captain America (1990 film) | 3.29× | Movies & TV |
| Google Photos | 1.64× | Technology & Electronics |
| Home Delivery | 2.05× | Food & Beverages |
| Fantasy Football | 7.7× | Internet & Social Media |
| Torchlight | 14.81× | Games |
| Cass County, Missouri | 5.44× | Travel & Leisure |
| JibJab | 3.14× | Internet & Social Media |
| Mount Tambora | 14.41× | |
| Nipsey Hussle | 3.1× | Music & Radio |
| Japanese domestic market | 2.47× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.75 |
| DIY Mentality | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| Japan | 9.8% |
| Italy | 7.4% |
See Citizen audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Citizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.