Rascasse Audience Intelligence

Citizen Audience in United States

A data profile of the people who buy, follow and care about Citizen in United States — modelled from more than twelve digital signal sources. Citizen has an estimated audience of 5,842,806 people in United States.

#34among Singer-songwriter in United States#548among Person in United States#486in Music & Radio

The average Citizen fan in United States is 37.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Massachusetts.

Top brand affinities include Deftones, Hayley Williams, Greta Van Fleet, with strongest over-indexing on Deftones (63.61× the country average).

Demographically, the Citizen audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Citizen fan in United States is balanced, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Deftones.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citizen profile in United States.

Audience size
5.8M
in United States
Gender
48.0%♀
52.0% male
Age
37.6
average years
Country rank
#5834
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Citizen fans

48.0% are female, 52.0% are male, average age 37.6.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Citizen audience in United States
MetricValue
Female48.0%
Male52.0%
Average age37.6
Estimated audience size5,842,806
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Citizen audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4917%
50+18%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Citizen audience comes from United States.

Worldwide audience distribution share by country for Citizen
CountryShare
United States36.8%
Japan11.0%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citizen audience in United States is strongest.

Fig. 05

Top regions by affinity

Citizen fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~200K8.89×
02New Hampshire~100K5.55×
03Massachusetts~500K4.04×
04Pennsylvania~600K3.13×
05Delaware~40K2.56×
06New York~700K2.31×
07New Jersey~300K2.14×
08Michigan~300K1.96×
09Connecticut~100K1.79×
10Vermont~20K1.71×
11Ohio~300K1.61×
12Indiana~100K1.14×
13Florida~300K0.72×
14Maryland~60K0.66×
15Washington, District of Columbia~10K0.59×
16Maine~10K0.58×
17Virginia~70K0.51×
18Alaska~6K0.47×
19California~300K0.45×
20South Dakota~6K0.45×
21North Dakota~5K0.44×
22Texas~200K0.42×
23Georgia~70K0.42×
24Illinois~80K0.41×
25New Mexico~10K0.41×
26West Virginia~10K0.41×
27Montana~7K0.41×
28Kentucky~30K0.40×
29Iowa~20K0.40×
30Nevada~20K0.39×
31Nebraska~10K0.39×
32Arkansas~20K0.38×
33Arizona~40K0.37×
34Louisiana~30K0.37×
35Hawaii~9K0.37×
36Tennessee~40K0.36×
37Mississippi~20K0.36×
38Idaho~10K0.36×
39North Carolina~60K0.35×
40Alabama~30K0.35×
41Kansas~20K0.35×
42Washington~40K0.34×
43South Carolina~30K0.33×
44Oklahoma~20K0.33×
45Utah~20K0.33×
46Colorado~30K0.32×
47Minnesota~30K0.32×
48Missouri~30K0.30×
49Wisconsin~20K0.28×
50Oregon~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Citizen, United States
0.28×1.00×8.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citizen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citizen audience
#·InterestCategoryAffinity×
01DeftonesMusic & Radio63.61×
02Greta Van FleetMusic & Radio60.30×
03MelvinsMusic & Radio42.76×
04Hayley WilliamsMusic & Radio34.02×
05FugaziMusic & Radio32.91×
06Dead KennedysMusic & Radio30.91×
07Bowling for SoupMusic & Radio29.25×
08Tom DeLongeMusic & Radio24.39×
09The HivesMusic & Radio20.78×
10Die AntwoordMusic & Radio19.99×
11RadioheadMusic & Radio19.91×
12Machine Gun Kelly (rapper)Music & Radio14.93×
13Nirvana (band)Music & Radio9.19×
14Alison BrieMovies & TV8.94×
15KitchenwareHome & Garden7.93×
16DishwasherHome & Garden7.10×
17Gina CaranoMovies & TV6.32×
18Brittany SnowMovies & TV5.73×
19Ozzy OsbourneMusic & Radio5.23×
20Home AppliancesHome & Garden2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citizen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citizen audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.63×
Need for SecurityCONSERVATISM1.41×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citizen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Citizen have in United States?

Citizen has an estimated audience of 5,842,806 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Citizen fans?

48.0% of Citizen fans are female, 52.0% are male, with an average age of 37.6 years.

03

Which brands do Citizen fans like most?

Citizen fans show strongest brand affinity for Deftones (63.61×), Hayley Williams (34.02×), and Greta Van Fleet (60.3×) over the country average.

04

Where do Citizen fans live in United States?

Citizen fans in United States are most concentrated in New York (reach ~700K), Pennsylvania (reach ~600K), and Massachusetts (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Citizen fans also like?

Beyond Citizen itself, the audience over-indexes on Hayley Williams (34.02×), Greta Van Fleet (60.3×), Kitchenware (7.93×), and Radiohead (19.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Citizen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Citizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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