Citizen Audience in Germany
Citizen has an estimated audience of 639,839 people in Germany. 54.6% are female, 45.4% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Jura Mountains, Sailor, Tuscany, Eigen Huis & Tuin.
The average Citizen fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Jura Mountains, Sailor, with strongest over-indexing on Alaska (17.26× the country average). Demographically, the Citizen audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Citizen fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.3 |
| Estimated audience size | 639,839 |
Audience persona
The typical Citizen fan in Germany is balanced, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,699 | 1.2× |
| Bayern | 115,611 | 1.12× |
| Baden-Württemberg | 102,325 | 1.17× |
| Niedersachsen | 63,096 | 1.02× |
| Hessen | 61,088 | 1.25× |
| Rheinland-Pfalz | 30,435 | 0.95× |
| Berlin | 30,092 | 1.05× |
| Sachsen | 27,018 | 0.86× |
| Schleswig-Holstein | 24,224 | 1.05× |
| Hamburg | 17,673 | 1.22× |
| Brandenburg | 16,837 | 0.85× |
| Thüringen | 14,635 | 0.9× |
| Sachsen-Anhalt | 13,775 | 0.83× |
| Mecklenburg-Vorpommern | 9,487 | 0.78× |
| Saarland | 5,806 | 0.74× |
| Bremen | 5,468 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 17.26× | Travel & Leisure |
| Jura Mountains | 19.41× | Travel & Leisure |
| Sailor | 16.08× | Travel & Leisure |
| Tuscany | 11.07× | Travel & Leisure |
| Eigen Huis & Tuin | 19.49× | Movies & TV |
| Justice | 7.68× | Politics & Society |
| Pillow | 3.06× | Home & Garden |
| Food quality | 15.6× | Food & Beverages |
| Cocktail | 1.73× | Food & Beverages |
| VfL Wolfsburg | 2.43× | Sports |
| Nebraska | 13.49× | Travel & Leisure |
| Litter box | 1.67× | Pets & Animals |
| St Matthew Passion | 16.21× | |
| Gauri Khan | 11.82× | Movies & TV |
| CAC 40 | 1.64× | Business & Career |
| Picnic | 3.93× | Kids & Family |
| Mothercare | 2.01× | Kids & Family |
| JVC Kenwood | 17.64× | Technology & Electronics |
| Baiersbronn | 7.27× | Travel & Leisure |
| Natural rubber | 1.9× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.76 |
| Early Adopter Mentality | POWER | 1.41 |
| Indulgence | JOY | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.39 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| Japan | 9.8% |
| Italy | 7.4% |
See Citizen audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Citizen have in Germany?
Citizen has an estimated audience of 639,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Citizen fans?
54.6% of Citizen fans are female, 45.4% are male, with an average age of 39.3 years.
Which brands do Citizen fans like most?
Citizen fans show strongest brand affinity for Alaska (17.26×), Jura Mountains (19.41×), and Sailor (16.08×) over the country average.
Where do Citizen fans live in Germany?
Citizen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,699), Bayern (reach 115,611), and Baden-Württemberg (reach 102,325). These three regions account for the largest share of the active audience.
What other brands do Citizen fans also like?
Beyond Citizen itself, the audience over-indexes on Jura Mountains (19.41×), Sailor (16.08×), Tuscany (11.07×), and Eigen Huis & Tuin (19.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Citizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.