Rascasse Audience Intelligence

Citizen Audience in Germany

A data profile of the people who buy, follow and care about Citizen in Germany — modelled from more than twelve digital signal sources. Citizen has an estimated audience of 791,332 people in Germany.

#66among Singer-songwriter in Germany#1264among Person in Germany#832in Music & Radio

The average Citizen fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Refrigerator, Electrolux, Microwave, with strongest over-indexing on Refrigerator (13.67× the country average).

Demographically, the Citizen audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Citizen fan in Germany is more male, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citizen profile in Germany.

Audience size
791K
in Germany
Gender
27.5%♀
72.5% male
Age
35.7
average years
Country rank
#7975
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Citizen fans

27.5% are female, 72.5% are male, average age 35.7.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Citizen audience in Germany
MetricValue
Female27.5%
Male72.5%
Average age35.7
Estimated audience size791,332
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Citizen audience in Germany
Age bracketShare%
16-1923%
20-2916%
30-3938%
40-4916%
50+7%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Citizen audience comes from Germany.

Worldwide audience distribution share by country for Citizen
CountryShare
United States36.8%
Japan11.0%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citizen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Citizen fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.20×
02Hamburg~20K1.19×
03Nordrhein-Westfalen~200K1.17×
04Baden-Württemberg~100K1.15×
05Bayern~100K1.11×
06Schleswig-Holstein~30K1.04×
07Bremen~7K1.04×
08Berlin~30K1.03×
09Niedersachsen~70K1.01×
10Rheinland-Pfalz~40K0.95×
11Thüringen~20K0.92×
12Sachsen~30K0.87×
13Brandenburg~20K0.86×
14Sachsen-Anhalt~20K0.86×
15Mecklenburg-Vorpommern~10K0.84×
16Saarland~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Citizen, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citizen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citizen audience
#·InterestCategoryAffinity×
01ElectroluxHome & Garden47.41×
02MicrowaveHome & Garden28.82×
03Franz Ferdinand (band)Music & Radio22.31×
04Stanley CupSports19.99×
05JuicerFood & Beverages19.00×
06Twenty One PilotsMusic & Radio18.76×
07DishwasherHome & Garden18.42×
08RefrigeratorHome & Garden13.67×
09Krefeld PinguineSports11.48×
10Mobile gamblingGames9.86×
11TefalHome & Garden9.00×
12Kate WinsletMovies & TV8.11×
13VotingPolitics & Society8.06×
14BlenderHome & Garden7.86×
15Google FlightsTravel & Leisure7.36×
16Non-alcoholic beverageFood & Beverages6.34×
17HVACHome & Garden4.98×
18KitchenHome & Garden2.84×
19CHECK24Business & Career2.32×
20TagesschauMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citizen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citizen audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Quality AwarenessPREMIUM1.57×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citizen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
MindfulnessBALANCE0.89×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Citizen have in Germany?

Citizen has an estimated audience of 791,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Citizen fans?

27.5% of Citizen fans are female, 72.5% are male, with an average age of 35.7 years.

03

Which brands do Citizen fans like most?

Citizen fans show strongest brand affinity for Refrigerator (13.67×), Electrolux (47.41×), and Microwave (28.82×) over the country average.

04

Where do Citizen fans live in Germany?

Citizen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Citizen fans also like?

Beyond Citizen itself, the audience over-indexes on Electrolux (47.41×), Microwave (28.82×), Juicer (19×), and Stanley Cup (19.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Citizen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Citizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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