Ghoul Audience in United States
Ghoul has an estimated audience of 853,818 people in United States. 31.1% are female, 68.9% are male, average age 39.0. Top brand affinities: Deftones, Autism Awareness, Diabetes mellitus awareness, Hayley Williams, System of a Down.
Top brand affinities include Deftones, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Deftones (48.16× the country average). Demographically, the Ghoul audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Ghoul fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 39.0 |
| Estimated audience size | 853,818 |
Audience persona
The typical Ghoul fan in United States is more male, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Deftones.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deftones | 48.16× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Hayley Williams | 29.04× | Music & Radio |
| System of a Down | 37.29× | Music & Radio |
| Slipknot (band) | 26.39× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Social Distortion | 57.31× | Music & Radio |
| Mac DeMarco | 32.13× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Tony Hawk | 23.61× | Sports |
| Ozzy Osbourne | 10.08× | Music & Radio |
| Chiwetel Ejiofor | 28.04× | Movies & TV |
| MGMT | 18.6× | Music & Radio |
| Bowling for Soup | 44.19× | Music & Radio |
| Chester Bennington | 15.64× | Music & Radio |
| Jabra (headset) | 33.2× | Technology & Electronics |
| Beetlejuice | 3.9× | Movies & TV |
| Thrash metal | 9.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.07 |
| Early Adopter Mentality | POWER | 1.47 |
| Individualism | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.37 |
| Urban Lifestyle | OPEN | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| India | 8.3% |
| United Kingdom | 6.7% |
See Ghoul audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ghoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.