Rascasse Audience Intelligence

Ghoul Audience in United States

A data profile of the people who buy, follow and care about Ghoul in United States — modelled from more than twelve digital signal sources. Ghoul has an estimated audience of 950,118 people in United States.

#91among Metal in United States#5511among Person in United States#3184in Music & Radio

The average Ghoul fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deftones, System of a Down, Hayley Williams, with strongest over-indexing on Deftones (46.91× the country average).

Demographically, the Ghoul audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ghoul fan in United States is more male, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Deftones.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghoul profile in United States.

Audience size
950K
in United States
Gender
25.0%♀
75.0% male
Age
38.1
average years
Country rank
#24493
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghoul fans

25.0% are female, 75.0% are male, average age 38.1.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Ghoul audience in United States
MetricValue
Female25.0%
Male75.0%
Average age38.1
Estimated audience size950,118
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ghoul audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3925%
40-4927%
50+10%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Ghoul audience comes from United States.

Worldwide audience distribution share by country for Ghoul
CountryShare
United States35.8%
India11.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghoul audience in United States is strongest.

Fig. 05

Top regions by affinity

Ghoul fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.21×
02Oregon~10K1.17×
03Washington~20K1.16×
04Utah~10K1.15×
05California~100K1.13×
06Texas~90K1.12×
07Kentucky~10K1.11×
08Alaska~2K1.11×
09Louisiana~10K1.06×
10Idaho~5K1.06×
11Pennsylvania~30K1.04×
12Arizona~20K1.03×
13Nevada~9K1.03×
14Arkansas~8K1.03×
15Kansas~8K1.03×
16New Mexico~5K1.02×
17Maine~3K1.02×
18North Dakota~2K1.02×
19Virginia~20K1.01×
20West Virginia~4K1.01×
21Georgia~30K1.00×
22North Carolina~30K1.00×
23Minnesota~10K1.00×
24Vermont~2K1.00×
25Ohio~30K0.99×
26Indiana~20K0.99×
27Colorado~10K0.99×
28Mississippi~8K0.99×
29Illinois~30K0.98×
30New Hampshire~4K0.98×
31Montana~3K0.98×
32Connecticut~9K0.97×
33Nebraska~5K0.97×
34New York~50K0.96×
35Michigan~20K0.96×
36Iowa~7K0.96×
37Rhode Island~3K0.96×
38Missouri~10K0.95×
39Alabama~10K0.95×
40Hawaii~4K0.95×
41South Dakota~2K0.95×
42Tennessee~20K0.94×
43Massachusetts~20K0.94×
44Wisconsin~10K0.94×
45Maryland~20K0.93×
46Florida~60K0.91×
47South Carolina~10K0.91×
48Delaware~2K0.90×
49New Jersey~20K0.89×
50Washington, District of Columbia~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Ghoul, United States
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghoul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghoul audience
#·InterestCategoryAffinity×
01Bowling for SoupMusic & Radio68.62×
02DeftonesMusic & Radio46.91×
03Social DistortionMusic & Radio46.39×
04System of a DownMusic & Radio33.33×
05Mac DeMarcoMusic & Radio29.99×
06RammsteinMusic & Radio24.70×
07Judas PriestMusic & Radio23.67×
08Hayley WilliamsMusic & Radio22.13×
09Slipknot (band)Music & Radio19.31×
10MGMTMusic & Radio18.64×
11Chiwetel EjioforMovies & TV18.09×
12SkullcandyTechnology & Electronics17.79×
13Tony HawkSports17.17×
14Chester BenningtonMusic & Radio14.39×
15Thrash metalMusic & Radio9.00×
16PoshmarkShopping8.02×
17Ozzy OsbourneMusic & Radio7.42×
18ULTA BeautyBeauty & Wellness5.07×
19BeetlejuiceMovies & TV3.71×
20Target CorporationShopping3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghoul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ghoul audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.98×
ExtroversionTHRILL1.75×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ghoul audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.66×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ghoul have in United States?

Ghoul has an estimated audience of 950,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ghoul fans?

25.0% of Ghoul fans are female, 75.0% are male, with an average age of 38.1 years.

03

Which brands do Ghoul fans like most?

Ghoul fans show strongest brand affinity for Deftones (46.91×), System of a Down (33.33×), and Hayley Williams (22.13×) over the country average.

04

Where do Ghoul fans live in United States?

Ghoul fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ghoul fans also like?

Beyond Ghoul itself, the audience over-indexes on System of a Down (33.33×), Hayley Williams (22.13×), Bowling for Soup (68.62×), and Poshmark (8.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Ghoul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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