Rascasse Audience Intelligence

Lil Uzi Vert Audience in United States

A data profile of the people who buy, follow and care about Lil Uzi Vert in United States — modelled from more than twelve digital signal sources. Lil Uzi Vert has an estimated audience of 1,899,513 people in United States.

#89among Hip hop in United States#2748among Person in United States#1672in Music & Radio

The average Lil Uzi Vert fan in United States is 26.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Music of Nigeria, Kid Cudi, with strongest over-indexing on Rhianna (singer) (22.65× the country average).

Demographically, the Lil Uzi Vert audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Uzi Vert fan in United States is balanced, around 26.2 years old, with strong Sustainability tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Uzi Vert profile in United States.

Audience size
1.9M
in United States
Gender
50.1%♀
49.9% male
Age
26.2
average years
Country rank
#14826
Person in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Uzi Vert fans

50.1% are female, 49.9% are male, average age 26.2.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Lil Uzi Vert audience in United States
MetricValue
Female50.1%
Male49.9%
Average age26.2
Estimated audience size1,899,513
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Lil Uzi Vert audience in United States
Age bracketShare%
16-1953%
20-2930%
30-3911%
40-495%
50+2%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Lil Uzi Vert audience comes from United States.

Worldwide audience distribution share by country for Lil Uzi Vert
CountryShare
United States49.9%
Canada3.6%
Germany3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Uzi Vert audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Uzi Vert fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.66×
02Maryland~50K1.41×
03Alabama~40K1.40×
04Pennsylvania~90K1.39×
05Louisiana~40K1.37×
06Mississippi~20K1.32×
07Delaware~7K1.31×
08North Carolina~80K1.29×
09South Carolina~40K1.28×
10New Jersey~60K1.23×
11New York~100K1.21×
12Virginia~60K1.20×
13Illinois~80K1.19×
14Florida~200K1.16×
15Texas~200K1.13×
16Washington, District of Columbia~7K1.12×
17Ohio~70K1.11×
18Michigan~60K1.10×
19Tennessee~40K1.09×
20Connecticut~20K1.09×
21Indiana~40K1.08×
22Wisconsin~30K1.08×
23Arizona~40K1.05×
24Missouri~30K1.03×
25California~200K1.02×
26Nevada~20K1.01×
27Massachusetts~40K0.99×
28Kentucky~20K0.98×
29Arkansas~20K0.98×
30Rhode Island~6K0.98×
31Oklahoma~20K0.95×
32Washington~30K0.88×
33Minnesota~30K0.88×
34Kansas~10K0.87×
35West Virginia~8K0.87×
36Nebraska~8K0.85×
37New Mexico~8K0.79×
38New Hampshire~6K0.77×
39Colorado~20K0.76×
40Oregon~20K0.75×
41Iowa~10K0.75×
42North Dakota~3K0.75×
43Alaska~3K0.74×
44Utah~10K0.73×
45South Dakota~3K0.71×
46Vermont~2K0.71×
47Maine~5K0.70×
48Idaho~7K0.66×
49Hawaii~6K0.66×
50Montana~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Lil Uzi Vert, United States
0.61×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Uzi Vert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Uzi Vert audience
#·InterestCategoryAffinity×
01Lil YachtyMusic & Radio30.40×
02PartyNextDoorMusic & Radio27.90×
03Metro BoominMusic & Radio26.07×
04Tory LanezFashion & Accessoires25.16×
05Rhianna (singer)Music & Radio22.65×
06childish gambinoMovies & TV22.19×
07Music of NigeriaMusic & Radio22.03×
08Kid CudiMusic & Radio21.11×
09Frank OceanMusic & Radio20.13×
10Daniel CaesarMusic & Radio19.45×
11DJ KhaledMusic & Radio19.27×
12Rick RossMusic & Radio17.01×
13Philip RiversSports15.63×
14Anthony Davis (basketball)Sports11.71×
15Carmelo AnthonySports9.56×
16Utah JazzSports8.16×
17Minnesota TimberwolvesSports7.79×
18Phoenix SunsSports7.14×
19WingstopFood & Beverages3.98×
20Texas RoadhouseFood & Beverages3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Uzi Vert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Uzi Vert audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.14×
Early Adopter MentalityPOWER1.34×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Uzi Vert audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.34×
Community OrientationOPEN0.39×
Need for SecurityCONSERVATISM0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Uzi Vert have in United States?

Lil Uzi Vert has an estimated audience of 1,899,513 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lil Uzi Vert fans?

50.1% of Lil Uzi Vert fans are female, 49.9% are male, with an average age of 26.2 years.

03

Which brands do Lil Uzi Vert fans like most?

Lil Uzi Vert fans show strongest brand affinity for Rhianna (singer) (22.65×), Music of Nigeria (22.03×), and Kid Cudi (21.11×) over the country average.

04

Where do Lil Uzi Vert fans live in United States?

Lil Uzi Vert fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Uzi Vert fans also like?

Beyond Lil Uzi Vert itself, the audience over-indexes on Music of Nigeria (22.03×), Kid Cudi (21.11×), Philip Rivers (15.63×), and Frank Ocean (20.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Uzi Vert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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