Lil Uzi Vert Audience in United States

Lil Uzi Vert logo

Lil Uzi Vert has an estimated audience of 1,987,093 people in United States. 50.1% are female, 49.9% are male, average age 26.2. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Music of Nigeria, Tory Lanez, Philip Rivers, Frank Ocean.

The average Lil Uzi Vert fan in United States is 26.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Music of Nigeria, Tory Lanez, with strongest over-indexing on Rhianna (singer) (22.65× the country average). Demographically, the Lil Uzi Vert audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Uzi Vert fans

Demographic split for Lil Uzi Vert audience in United States
MetricValue
Female50.1%
Male49.9%
Average age26.2
Estimated audience size1,987,093

Audience persona

The typical Lil Uzi Vert fan in United States is balanced, around 26.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Lil Uzi Vert in United States
RegionReachAffinity
California240,6671.1×
Texas200,4961.17×
Florida164,9651.23×
New York141,5491.27×
Georgia106,4301.74×
Pennsylvania93,4361.4×
Illinois82,6671.25×
North Carolina79,4781.33×
Ohio67,8911.11×
New Jersey63,2541.25×
Michigan59,4741.14×
Virginia58,7761.21×
Maryland48,0801.41×
Tennessee45,0771.13×
Arizona44,7901.1×
Alabama40,6581.46×
Massachusetts39,3671.01×
South Carolina38,8471.3×
Indiana37,5781.04×
Washington36,4940.92×
Louisiana36,2721.42×
Wisconsin34,9071.17×
Missouri33,3431.04×
Minnesota25,2710.89×
Colorado24,1330.77×
Kentucky23,1940.93×
Connecticut21,7811.09×
Mississippi21,6441.32×
Oklahoma21,0930.96×
Nevada19,5611.02×
Oregon16,9910.75×
Arkansas15,7110.96×
Kansas13,6810.87×
Utah12,9020.73×
Iowa11,9980.73×
Nebraska8,1900.82×
West Virginia7,7530.84×
New Mexico7,4440.75×
Washington, District of Columbia6,8341.14×
Delaware6,3451.16×
Idaho6,0840.61×
Rhode Island5,9020.93×
New Hampshire5,5840.71×
Hawaii5,4230.63×
Maine4,5940.65×
Alaska2,8860.68×
South Dakota2,8510.62×
Montana2,7820.5×
North Dakota2,6830.66×
Vermont2,1390.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Uzi Vert audience
BrandAffinityCategory
Rhianna (singer)22.65×Music & Radio
Music of Nigeria22.03×Music & Radio
Tory Lanez25.16×Fashion & Accessoires
Philip Rivers15.63×Sports
Frank Ocean20.13×Music & Radio
PartyNextDoor27.9×Music & Radio
Lil Yachty30.4×Music & Radio
Texas Roadhouse3.85×Food & Beverages
Minnesota Timberwolves7.79×Sports
Metro Boomin26.07×Music & Radio
childish gambino22.19×Movies & TV
DJ Khaled19.27×Music & Radio
Indiana Pacers8.58×Sports
Memphis Grizzlies9.93×Sports
Utah Jazz8.16×Sports
Daniel Caesar19.45×Music & Radio
Anthony Davis (basketball)11.71×Sports
Rick Ross17.01×Music & Radio
Wingstop3.98×Food & Beverages
Phoenix Suns7.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Uzi Vert audience
TraitClusterScore
Early Adopter MentalityPOWER1.95
Risk AppetiteTHRILL1.75
Luxury OrientationPREMIUM1.59
MindfulnessBALANCE1.55
LGBTQ+ IdentityOPEN1.42
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Lil Uzi Vert
CountryShare
United States51.2%
Canada3.7%
Brazil3.5%

See Lil Uzi Vert audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lil Uzi Vert have in United States?

Lil Uzi Vert has an estimated audience of 1,987,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Lil Uzi Vert fans?

50.1% of Lil Uzi Vert fans are female, 49.9% are male, with an average age of 26.2 years.

Which brands do Lil Uzi Vert fans like most?

Lil Uzi Vert fans show strongest brand affinity for Rhianna (singer) (22.65×), Music of Nigeria (22.03×), and Tory Lanez (25.16×) over the country average.

Where do Lil Uzi Vert fans live in United States?

Lil Uzi Vert fans in United States are most concentrated in California (reach 240,667), Texas (reach 200,496), and Florida (reach 164,965). These three regions account for the largest share of the active audience.

What other brands do Lil Uzi Vert fans also like?

Beyond Lil Uzi Vert itself, the audience over-indexes on Music of Nigeria (22.03×), Tory Lanez (25.16×), Philip Rivers (15.63×), and Frank Ocean (20.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Uzi Vert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.