Lil Yachty Audience in United States
Lil Yachty has an estimated audience of 1,098,631 people in United States. 29.2% are female, 70.8% are male, average age 21.9. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Home construction, Ipiales, Racing, 3D printing.
The average Lil Yachty fan in United States is 21.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Home construction, Ipiales, with strongest over-indexing on Combat sport (4.97× the country average). Demographically, the Lil Yachty audience skews more male with an average age of 21.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Lil Yachty fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 21.9 |
| Estimated audience size | 1,098,631 |
Audience persona
The typical Lil Yachty fan in United States is more male, around 21.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 147,008 | 1.22× |
| Texas | 116,707 | 1.24× |
| Florida | 89,614 | 1.2× |
| New York | 82,162 | 1.34× |
| Georgia | 69,557 | 2.06× |
| North Carolina | 47,623 | 1.44× |
| Illinois | 42,180 | 1.15× |
| Pennsylvania | 41,316 | 1.12× |
| Ohio | 36,317 | 1.07× |
| Michigan | 32,754 | 1.14× |
| Virginia | 32,260 | 1.21× |
| New Jersey | 30,223 | 1.08× |
| Maryland | 27,762 | 1.47× |
| Tennessee | 24,740 | 1.12× |
| Washington | 22,977 | 1.04× |
| South Carolina | 20,503 | 1.24× |
| Massachusetts | 20,385 | 0.94× |
| Indiana | 20,312 | 1.01× |
| Arizona | 19,358 | 0.86× |
| Missouri | 18,373 | 1.04× |
| Louisiana | 18,130 | 1.28× |
| Alabama | 16,585 | 1.08× |
| Wisconsin | 15,675 | 0.95× |
| Kentucky | 14,504 | 1.05× |
| Minnesota | 14,335 | 0.91× |
| Colorado | 14,128 | 0.82× |
| Nevada | 12,248 | 1.15× |
| Mississippi | 11,496 | 1.27× |
| Oregon | 11,461 | 0.91× |
| Oklahoma | 11,240 | 0.92× |
| Connecticut | 10,989 | 1× |
| Arkansas | 8,948 | 0.99× |
| Kansas | 7,774 | 0.9× |
| Utah | 7,736 | 0.79× |
| Iowa | 6,655 | 0.74× |
| Nebraska | 4,449 | 0.81× |
| Washington, District of Columbia | 4,371 | 1.32× |
| West Virginia | 4,252 | 0.83× |
| Maine | 4,160 | 1.06× |
| New Mexico | 4,036 | 0.73× |
| Idaho | 3,685 | 0.67× |
| Rhode Island | 3,562 | 1.02× |
| Hawaii | 3,213 | 0.68× |
| Delaware | 3,050 | 1.01× |
| New Hampshire | 2,935 | 0.68× |
| Montana | 1,748 | 0.57× |
| South Dakota | 1,458 | 0.57× |
| North Dakota | 1,383 | 0.61× |
| Alaska | 1,289 | 0.55× |
| Vermont | 1,187 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 4.97× | Sports |
| Home construction | 3.27× | Home & Garden |
| Ipiales | 50.29× | Travel & Leisure |
| Racing | 3.53× | Cars & Mobility |
| 3D printing | 3.33× | Technology & Electronics |
| Arnold Palmer | 8.13× | Sports |
| Elsword | 20× | Games |
| Chili con carne | 8.8× | Food & Beverages |
| Graham Greene | 5.97× | Literature |
| Nick Jr. (Australia) | 8.71× | Kids & Family |
| Thom Browne | 9.06× | Fashion & Accessoires |
| Litter box | 1.99× | Pets & Animals |
| Mothercare | 2.69× | Kids & Family |
| Kendra Scott | 2.2× | Fashion & Accessoires |
| Mathcore | 5.98× | Music & Radio |
| Ellen Burstyn | 6.63× | Movies & TV |
| Electrolyte | 3.19× | Health |
| Vocal harmony | 3.07× | Music & Radio |
| Regional styles of Mexican music | 1.91× | Music & Radio |
| Grinch | 2.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.3 |
| Sustainability | BALANCE | 2.29 |
| Early Adopter Mentality | POWER | 2.02 |
| Indulgence | JOY | 1.65 |
| Luxury Orientation | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.7% |
| Canada | 6.8% |
| United Kingdom | 3.7% |
See Lil Yachty audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Lil Yachty have in United States?
Lil Yachty has an estimated audience of 1,098,631 people in United States, concentrated in California and Texas.
What is the gender split and age of Lil Yachty fans?
29.2% of Lil Yachty fans are female, 70.8% are male, with an average age of 21.9 years.
Which brands do Lil Yachty fans like most?
Lil Yachty fans show strongest brand affinity for Combat sport (4.97×), Home construction (3.27×), and Ipiales (50.29×) over the country average.
Where do Lil Yachty fans live in United States?
Lil Yachty fans in United States are most concentrated in California (reach 147,008), Texas (reach 116,707), and Florida (reach 89,614). These three regions account for the largest share of the active audience.
What other brands do Lil Yachty fans also like?
Beyond Lil Yachty itself, the audience over-indexes on Home construction (3.27×), Ipiales (50.29×), Racing (3.53×), and 3D printing (3.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lil Yachty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.