Lil Yachty Audience in United States

Lil Yachty logo

Lil Yachty has an estimated audience of 1,098,631 people in United States. 29.2% are female, 70.8% are male, average age 21.9. Top regions: California, Texas, Florida. Top brand affinities: ASAP Rocky, Lil Uzi Vert, DJ Khaled, New York Knicks, Kia Sportage.

The average Lil Yachty fan in United States is 21.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ASAP Rocky, Lil Uzi Vert, DJ Khaled, with strongest over-indexing on ASAP Rocky (27.85× the country average). Demographically, the Lil Yachty audience skews more male with an average age of 21.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Yachty fans

Demographic split for Lil Yachty audience in United States
MetricValue
Female29.2%
Male70.8%
Average age21.9
Estimated audience size1,098,631

Audience persona

The typical Lil Yachty fan in United States is more male, around 21.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ASAP Rocky.

Top regions in United States

Top regions ranked by reach for Lil Yachty in United States
RegionReachAffinity
California147,0081.22×
Texas116,7071.24×
Florida89,6141.2×
New York82,1621.34×
Georgia69,5572.06×
North Carolina47,6231.44×
Illinois42,1801.15×
Pennsylvania41,3161.12×
Ohio36,3171.07×
Michigan32,7541.14×
Virginia32,2601.21×
New Jersey30,2231.08×
Maryland27,7621.47×
Tennessee24,7401.12×
Washington22,9771.04×
South Carolina20,5031.24×
Massachusetts20,3850.94×
Indiana20,3121.01×
Arizona19,3580.86×
Missouri18,3731.04×
Louisiana18,1301.28×
Alabama16,5851.08×
Wisconsin15,6750.95×
Kentucky14,5041.05×
Minnesota14,3350.91×
Colorado14,1280.82×
Nevada12,2481.15×
Mississippi11,4961.27×
Oregon11,4610.91×
Oklahoma11,2400.92×
Connecticut10,9891×
Arkansas8,9480.99×
Kansas7,7740.9×
Utah7,7360.79×
Iowa6,6550.74×
Nebraska4,4490.81×
Washington, District of Columbia4,3711.32×
West Virginia4,2520.83×
Maine4,1601.06×
New Mexico4,0360.73×
Idaho3,6850.67×
Rhode Island3,5621.02×
Hawaii3,2130.68×
Delaware3,0501.01×
New Hampshire2,9350.68×
Montana1,7480.57×
South Dakota1,4580.57×
North Dakota1,3830.61×
Alaska1,2890.55×
Vermont1,1870.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Yachty audience
BrandAffinityCategory
ASAP Rocky27.85×Music & Radio
Lil Uzi Vert50.29×Music & Radio
DJ Khaled28.5×Music & Radio
New York Knicks8.47×Sports
Kia Sportage20×Cars & Mobility
Streetwear4.83×Fashion & Accessoires
Autism Awareness8.68×Health
Los Angeles Clippers8.8×Sports
Foot Locker6.78×Shopping
Minnesota Timberwolves7.32×Sports
Diabetes mellitus awareness5.74×Health
Oklahoma City Thunder5.14×Sports
Google Maps3.32×Internet & Social Media
Indeed.com3.43×Business & Career
Nicki Minaj6.96×Music & Radio
Circle K5.65×Shopping
Puma9.06×Fashion & Accessoires
Chicago Bulls5.21×Sports
Supreme6.63×Fashion & Accessoires
Memphis Grizzlies8.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Yachty audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
SustainabilityBALANCE2.29
Early Adopter MentalityPOWER2.02
IndulgenceJOY1.65
Luxury OrientationPREMIUM1.63
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Lil Yachty
CountryShare
United States64.7%
Canada6.8%
United Kingdom3.7%

See Lil Yachty audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lil Yachty have in United States?

Lil Yachty has an estimated audience of 1,098,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Lil Yachty fans?

29.2% of Lil Yachty fans are female, 70.8% are male, with an average age of 21.9 years.

Which brands do Lil Yachty fans like most?

Lil Yachty fans show strongest brand affinity for ASAP Rocky (27.85×), Lil Uzi Vert (50.29×), and DJ Khaled (28.5×) over the country average.

Where do Lil Yachty fans live in United States?

Lil Yachty fans in United States are most concentrated in California (reach 147,008), Texas (reach 116,707), and Florida (reach 89,614). These three regions account for the largest share of the active audience.

What other brands do Lil Yachty fans also like?

Beyond Lil Yachty itself, the audience over-indexes on Lil Uzi Vert (50.29×), DJ Khaled (28.5×), New York Knicks (8.47×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Yachty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.