Frank Ocean Audience in United States

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Frank Ocean has an estimated audience of 3,714,670 people in United States. 56.8% are female, 43.2% are male, average age 28.2. Top regions: California, Texas, Florida. Top brand affinities: Tyler, The Creator, Diddy, Brooklyn Nets, Daniel Caesar, Rocawear.

The average Frank Ocean fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tyler, The Creator, Diddy, Brooklyn Nets, with strongest over-indexing on Tyler, The Creator (10.02× the country average). Demographically, the Frank Ocean audience skews more female with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Frank Ocean fans

Demographic split for Frank Ocean audience in United States
MetricValue
Female56.8%
Male43.2%
Average age28.2
Estimated audience size3,714,670

Audience persona

The typical Frank Ocean fan in United States is more female, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tyler, The Creator.

Top regions in United States

Top regions ranked by reach for Frank Ocean in United States
RegionReachAffinity
California580,1811.42×
Texas419,8401.31×
Florida291,1001.16×
New York242,4771.17×
Georgia154,9271.35×
Illinois138,5221.12×
Pennsylvania134,6971.08×
North Carolina130,1611.16×
Ohio113,6090.99×
New Jersey111,8461.18×
Virginia101,7671.12×
Michigan100,6401.04×
Washington85,0271.14×
Tennessee78,6831.06×
Massachusetts78,5111.07×
Maryland78,3921.23×
Arizona78,0331.03×
Indiana72,8101.07×
Louisiana61,6451.29×
Missouri60,2521.01×
South Carolina59,0641.06×
Colorado51,8710.89×
Minnesota50,3340.95×
Wisconsin47,4220.85×
Alabama46,8340.9×
Kentucky45,9870.99×
Oregon45,4561.07×
Oklahoma42,9631.04×
Nevada42,6771.19×
Connecticut42,2971.14×
Utah32,7110.98×
Arkansas30,5701×
Mississippi28,9310.95×
Kansas27,5030.94×
Iowa27,2170.89×
Nebraska16,8090.9×
Hawaii16,7071.05×
New Mexico16,2140.87×
Idaho15,0400.81×
West Virginia15,0250.87×
Washington, District of Columbia12,2331.1×
Rhode Island11,5520.98×
New Hampshire11,2350.77×
Maine9,6550.73×
Delaware9,5960.94×
Montana6,9930.68×
South Dakota6,2700.73×
North Dakota5,7970.76×
Alaska5,5750.7×
Vermont4,4380.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frank Ocean audience
BrandAffinityCategory
Tyler, The Creator10.02×Music & Radio
Diddy5.14×Music & Radio
Brooklyn Nets6.13×Sports
Daniel Caesar15.5×Music & Radio
Rocawear17.5×Fashion & Accessoires
Rosie O'Donnell8.69×Movies & TV
Teyana Taylor5.27×Movies & TV
Mac Miller7.86×Music & Radio
Chris Brown4.8×Music & Radio
Tory Lanez7.78×Fashion & Accessoires
Paris Texas10.04×Music & Radio
East Coast hip hop2.44×Music & Radio
R&B/Soul8.68×
DJ Khaled9.08×Music & Radio
Los Angeles Lakers2.21×Sports
LeBron James2.51×Sports
NBA Finals2.1×Sports
PartyNextDoor11.22×Music & Radio
Foot Locker3.1×Shopping
Golden State Warriors2.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frank Ocean audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.7
SustainabilityBALANCE2.22
Early Adopter MentalityPOWER2.22
ExtroversionTHRILL1.39
TraditionCONSERVATISM1.28
MindfulnessBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Frank Ocean
CountryShare
United States45.9%
Brazil5.2%
United Kingdom5.1%

See Frank Ocean audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Frank Ocean have in United States?

Frank Ocean has an estimated audience of 3,714,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Frank Ocean fans?

56.8% of Frank Ocean fans are female, 43.2% are male, with an average age of 28.2 years.

Which brands do Frank Ocean fans like most?

Frank Ocean fans show strongest brand affinity for Tyler, The Creator (10.02×), Diddy (5.14×), and Brooklyn Nets (6.13×) over the country average.

Where do Frank Ocean fans live in United States?

Frank Ocean fans in United States are most concentrated in California (reach 580,181), Texas (reach 419,840), and Florida (reach 291,100). These three regions account for the largest share of the active audience.

What other brands do Frank Ocean fans also like?

Beyond Frank Ocean itself, the audience over-indexes on Diddy (5.14×), Brooklyn Nets (6.13×), Daniel Caesar (15.5×), and Rocawear (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frank Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.