Rascasse Audience Intelligence

Frank Ocean Audience in United States

A data profile of the people who buy, follow and care about Frank Ocean in United States — modelled from more than twelve digital signal sources. Frank Ocean has an estimated audience of 3,424,142 people in United States.

#51among Hip hop in United States#1289among Person in United States#900in Music & Radio

The average Frank Ocean fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Daniel Caesar, Tyler, The Creator, Red Bull Records, with strongest over-indexing on Daniel Caesar (15.5× the country average).

Demographically, the Frank Ocean audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frank Ocean fan in United States is more female, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Daniel Caesar.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank Ocean profile in United States.

Audience size
3.4M
in United States
Gender
56.8%♀
43.2% male
Age
28.2
average years
Country rank
#9206
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank Ocean fans

56.8% are female, 43.2% are male, average age 28.2.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Frank Ocean audience in United States
MetricValue
Female56.8%
Male43.2%
Average age28.2
Estimated audience size3,424,142
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Frank Ocean audience in United States
Age bracketShare%
16-1952%
20-2922%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Frank Ocean audience comes from United States.

Worldwide audience distribution share by country for Frank Ocean
CountryShare
United States43.7%
Brazil6.1%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank Ocean audience in United States is strongest.

Fig. 05

Top regions by affinity

Frank Ocean fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K1.36×
02Georgia~200K1.34×
03California~500K1.30×
04Texas~400K1.27×
05Maryland~80K1.20×
06New Jersey~100K1.18×
07North Carolina~100K1.16×
08Nevada~40K1.13×
09New York~200K1.11×
10Connecticut~40K1.11×
11Virginia~100K1.10×
12Washington~80K1.09×
13Washington, District of Columbia~10K1.09×
14Pennsylvania~100K1.08×
15Oklahoma~40K1.08×
16Illinois~100K1.07×
17Massachusetts~80K1.06×
18Indiana~70K1.06×
19South Carolina~60K1.06×
20Florida~300K1.05×
21Arizona~80K1.03×
22Oregon~40K1.03×
23Tennessee~80K1.02×
24Arkansas~30K1.02×
25Hawaii~20K1.02×
26Rhode Island~10K1.02×
27Ohio~100K1.00×
28Michigan~100K1.00×
29Missouri~60K1.00×
30Alabama~50K1.00×
31Mississippi~30K1.00×
32Delaware~10K1.00×
33Kentucky~50K0.99×
34Utah~30K0.98×
35Nebraska~20K0.96×
36Kansas~30K0.93×
37Minnesota~50K0.92×
38New Mexico~20K0.90×
39West Virginia~20K0.88×
40Iowa~30K0.86×
41Colorado~50K0.85×
42Wisconsin~50K0.85×
43North Dakota~6K0.85×
44Idaho~20K0.83×
45South Dakota~7K0.83×
46New Hampshire~10K0.80×
47Alaska~6K0.80×
48Maine~10K0.77×
49Montana~8K0.75×
50Vermont~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Frank Ocean, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank Ocean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank Ocean audience
#·InterestCategoryAffinity×
01RocawearFashion & Accessoires17.50×
02Red Bull RecordsMusic & Radio16.74×
03Daniel CaesarMusic & Radio15.50×
04Paris TexasMusic & Radio10.04×
05Tyler, The CreatorMusic & Radio10.02×
06DJ KhaledMusic & Radio9.08×
07Rosie O'DonnellMovies & TV8.69×
08R&B/SoulTopic8.68×
09Mac MillerMusic & Radio7.86×
10Kid CudiMusic & Radio7.48×
11Brooklyn NetsSports6.13×
12Teyana TaylorMovies & TV5.27×
13DiddyMusic & Radio5.14×
14Chris BrownMusic & Radio4.80×
15Sean CombsMusic & Radio3.40×
16Foot LockerShopping3.10×
17LeBron JamesSports2.51×
18East Coast hip hopMusic & Radio2.44×
19Los Angeles LakersSports2.21×
20NBA FinalsSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank Ocean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank Ocean audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
Social Media UsageJOY1.19×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank Ocean audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Quality AwarenessPREMIUM0.74×
TravellingTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank Ocean have in United States?

Frank Ocean has an estimated audience of 3,424,142 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frank Ocean fans?

56.8% of Frank Ocean fans are female, 43.2% are male, with an average age of 28.2 years.

03

Which brands do Frank Ocean fans like most?

Frank Ocean fans show strongest brand affinity for Daniel Caesar (15.5×), Tyler, The Creator (10.02×), and Red Bull Records (16.74×) over the country average.

04

Where do Frank Ocean fans live in United States?

Frank Ocean fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Frank Ocean fans also like?

Beyond Frank Ocean itself, the audience over-indexes on Tyler, The Creator (10.02×), Red Bull Records (16.74×), Brooklyn Nets (6.13×), and Diddy (5.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frank Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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