Scotland Audience in United States

Scotland logo

Scotland has an estimated audience of 10,196,626 people in United States. 54.7% are female, 45.3% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Wok, Governor of Michigan, headspace, Vocal harmony.

The average Scotland fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (10.99× the country average). Demographically, the Scotland audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Scotland fans

Demographic split for Scotland audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.4
Estimated audience size10,196,626

Audience persona

The typical Scotland fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Scotland in United States
RegionReachAffinity
California1,136,8521.01×
Texas906,5001.03×
Florida686,9351×
New York572,1171×
North Carolina333,4411.09×
Illinois328,5740.97×
Pennsylvania327,3630.95×
Georgia314,5801×
Ohio301,5510.96×
Virginia287,9621.16×
Michigan265,9921×
New Jersey246,9650.95×
Washington243,8851.19×
Massachusetts237,3051.18×
Tennessee205,2331×
Arizona197,7690.95×
Colorado182,7421.14×
Indiana176,5510.95×
Maryland176,0061×
Missouri167,6571.02×
Minnesota155,3411.06×
Wisconsin146,1470.95×
South Carolina143,1290.93×
Oregon138,5941.19×
Alabama130,0770.91×
Kentucky122,4460.96×
Oklahoma114,6371.01×
Utah111,7891.22×
Louisiana111,3120.85×
Connecticut109,0191.07×
Nevada87,1470.88×
Arkansas81,6140.97×
Iowa79,2170.94×
Kansas76,9200.96×
Mississippi62,1460.74×
Idaho56,6471.11×
Nebraska44,0940.86×
New Mexico43,8640.86×
New Hampshire43,1921.08×
West Virginia42,3820.89×
Maine40,7951.12×
Hawaii39,1580.89×
Washington, District of Columbia33,8531.1×
Montana31,9531.13×
Rhode Island28,8690.89×
South Dakota25,8251.1×
Alaska23,8921.1×
Delaware22,3570.79×
Vermont20,0741.12×
North Dakota17,4060.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scotland audience
BrandAffinityCategory
Goop10.99×Internet & Social Media
Wok12.5×Food & Beverages
Governor of Michigan13.4×Politics & Society
headspace15.28×Health
Vocal harmony7.15×Music & Radio
Google Home10.15×Technology & Electronics
Hibachi11.97×Food & Beverages
Grinch5.92×Movies & TV
Grace Slick12.19×Music & Radio
Cherish (group)14.77×Music & Radio
Dog breed1.53×Pets & Animals
Elsword20.6×Games
Fairy godmother9.27×Literature
Guitarist (magazine)12×Music & Radio
Urban Outfitters1.92×Shopping
El Paso County, Colorado13.14×Travel & Leisure
Kikar HaShabbat16.38×News
The Gruffalo (film)17.62×Movies & TV
TV Fanatic10.19×Movies & TV
Cryptic crossword14.71×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scotland audience
TraitClusterScore
PatriotismCONSERVATISM1.62
TravellingTHRILL1.37
Community OrientationOPEN1.29
SustainabilityBALANCE1.26
Sports ActivityPOWER1.22
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Scotland
CountryShare
United Kingdom27.8%
United States17.1%
Germany3.5%

See Scotland audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Scotland have in United States?

Scotland has an estimated audience of 10,196,626 people in United States, concentrated in California and Texas.

What is the gender split and age of Scotland fans?

54.7% of Scotland fans are female, 45.3% are male, with an average age of 44.4 years.

Which brands do Scotland fans like most?

Scotland fans show strongest brand affinity for Goop (10.99×), Wok (12.5×), and Governor of Michigan (13.4×) over the country average.

Where do Scotland fans live in United States?

Scotland fans in United States are most concentrated in California (reach 1,136,852), Texas (reach 906,500), and Florida (reach 686,935). These three regions account for the largest share of the active audience.

What other brands do Scotland fans also like?

Beyond Scotland itself, the audience over-indexes on Wok (12.5×), Governor of Michigan (13.4×), headspace (15.28×), and Vocal harmony (7.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.