Rascasse Audience Intelligence

Six Nations Championship Audience in United States

A data profile of the people who buy, follow and care about Six Nations Championship in United States — modelled from more than twelve digital signal sources. Six Nations Championship has an estimated audience of 1,016,921 people in United States.

#7among Rugby in United States#264among Event in United States#2153in Sports

The average Six Nations Championship fan in United States is 35.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Rugby sevens, Rugby World Cup, Ilona Maher, with strongest over-indexing on Rugby sevens (88.41× the country average).

Demographically, the Six Nations Championship audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Six Nations Championship fan in United States is more male, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Rugby sevens.

Category: Sports · Type: Event · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Six Nations Championship profile in United States.

Audience size
1M
in United States
Gender
36.5%♀
63.5% male
Age
35.3
average years
Country rank
#23408
Event in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Six Nations Championship fans

36.5% are female, 63.5% are male, average age 35.3.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Six Nations Championship audience in United States
MetricValue
Female36.5%
Male63.5%
Average age35.3
Estimated audience size1,016,921
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Six Nations Championship audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Six Nations Championship audience comes from United States.

Worldwide audience distribution share by country for Six Nations Championship
CountryShare
United Kingdom29.2%
France18.5%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Six Nations Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

Six Nations Championship fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.81×
02Massachusetts~50K2.59×
03New York~100K2.24×
04Vermont~3K1.96×
05Connecticut~20K1.83×
06Rhode Island~6K1.74×
07New Hampshire~6K1.54×
08Colorado~20K1.41×
09Maine~5K1.40×
10Virginia~30K1.37×
11Illinois~40K1.27×
12Maryland~20K1.22×
13New Jersey~30K1.19×
14Pennsylvania~40K1.11×
15Florida~70K1.05×
16Washington~20K1.02×
17Montana~3K1.00×
18North Carolina~30K0.99×
19California~100K0.97×
20Alaska~2K0.95×
21Oregon~10K0.91×
22Delaware~3K0.91×
23Idaho~4K0.90×
24Ohio~30K0.82×
25North Dakota~2K0.82×
26South Carolina~10K0.81×
27South Dakota~2K0.80×
28Minnesota~10K0.79×
29Hawaii~3K0.78×
30Georgia~20K0.77×
31Wisconsin~10K0.75×
32Utah~6K0.73×
33Nevada~7K0.72×
34Iowa~6K0.72×
35Kansas~6K0.72×
36West Virginia~3K0.72×
37Arizona~10K0.71×
38Indiana~10K0.71×
39Nebraska~4K0.71×
40Tennessee~10K0.69×
41New Mexico~3K0.69×
42Texas~60K0.68×
43Kentucky~8K0.68×
44Michigan~20K0.66×
45Missouri~10K0.65×
46Mississippi~5K0.63×
47Arkansas~5K0.62×
48Louisiana~8K0.60×
49Oklahoma~7K0.59×
50Alabama~8K0.56×
Fig. 06

Affinity by region

Affinity by region — Six Nations Championship, United States
0.56×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Six Nations Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Six Nations Championship audience
#·InterestCategoryAffinity×
01Rugby World Cup SevensSports179.58×
02The Rugby ChampionshipSports140.04×
03Pilatus AircraftCars & Mobility109.20×
04Women's rugby unionSports105.06×
05National Football League Most Valuable Player AwardSports97.53×
06Rugby sevensSports88.41×
07Kevin Murphy (screenwriter)Movies & TV74.22×
08English Premiership (rugby union)Sports70.37×
09BroadchurchMovies & TV50.42×
10Ilona MaherSports44.76×
11Rugby World CupSports41.53×
12Highlanders (rugby union)Sports38.41×
13Hurricanes (rugby union)Sports13.87×
14National Rugby LeagueSports12.58×
15Din Tai FungFood & Beverages10.93×
16Rugby unionSports9.48×
17Rugby leagueSports7.55×
18Made in USABusiness & Career6.19×
19ChildbirthKids & Family5.09×
20OffspringHome & Garden4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Six Nations Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Six Nations Championship audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
Luxury OrientationPREMIUM1.66×
Design AffinityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Six Nations Championship audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Convenience OrientationPREMIUM1.11×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Six Nations Championship have in United States?

Six Nations Championship has an estimated audience of 1,016,921 people in United States, concentrated in New York and California.

02

What is the gender split and age of Six Nations Championship fans?

36.5% of Six Nations Championship fans are female, 63.5% are male, with an average age of 35.3 years.

03

Which brands do Six Nations Championship fans like most?

Six Nations Championship fans show strongest brand affinity for Rugby sevens (88.41×), Rugby World Cup (41.53×), and Ilona Maher (44.76×) over the country average.

04

Where do Six Nations Championship fans live in United States?

Six Nations Championship fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Six Nations Championship fans also like?

Beyond Six Nations Championship itself, the audience over-indexes on Rugby World Cup (41.53×), Ilona Maher (44.76×), National Football League Most Valuable Player Award (97.53×), and Broadchurch (50.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in United States

See Six Nations Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Nations Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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