Six Nations Championship Audience in United States

Six Nations Championship logo

Six Nations Championship has an estimated audience of 995,904 people in United States. 36.5% are female, 63.5% are male, average age 35.3. Top regions: New York, California, Florida. Top brand affinities: Rugby sevens, Rugby World Cup, Ilona Maher, National Football League Most Valuable Player Award, Broadchurch.

The average Six Nations Championship fan in United States is 35.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Rugby sevens, Rugby World Cup, Ilona Maher, with strongest over-indexing on Rugby sevens (88.41× the country average). Demographically, the Six Nations Championship audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Rugby

Demographics of Six Nations Championship fans

Demographic split for Six Nations Championship audience in United States
MetricValue
Female36.5%
Male63.5%
Average age35.3
Estimated audience size995,904

Audience persona

The typical Six Nations Championship fan in United States is more male, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Rugby sevens.

Top regions in United States

Top regions ranked by reach for Six Nations Championship in United States
RegionReachAffinity
New York124,1362.23×
California108,9380.99×
Florida69,2421.03×
Texas58,6620.69×
Massachusetts53,6072.73×
Illinois43,9821.33×
Pennsylvania39,9601.19×
Virginia33,9831.4×
New Jersey30,4901.2×
North Carolina29,5810.99×
Ohio25,1380.82×
Colorado23,3971.49×
Georgia22,6020.74×
Maryland21,5161.26×
Washington19,8670.99×
Connecticut19,3571.94×
Michigan17,4040.67×
Arizona14,0980.69×
Tennessee13,4940.68×
Indiana12,4240.68×
Washington, District of Columbia12,3344.12×
Minnesota11,6640.82×
Wisconsin11,5370.77×
South Carolina11,1930.75×
Oregon10,2650.9×
Missouri9,7660.61×
Kentucky7,6750.61×
Nevada6,6080.69×
New Hampshire6,3831.63×
Louisiana6,3380.49×
Utah6,0340.68×
Rhode Island5,7381.81×
Alabama5,5810.4×
Iowa5,2020.63×
Oklahoma5,0740.46×
Maine5,0521.42×
Kansas4,4910.57×
Idaho3,9830.8×
Vermont3,6572.09×
Arkansas3,4070.42×
Nebraska2,7460.55×
Hawaii2,7050.63×
New Mexico2,6790.54×
Montana2,6040.94×
Mississippi2,4440.3×
West Virginia2,2140.48×
Delaware2,0910.76×
Alaska1,6730.79×
Wyoming1,2260.83×
South Dakota1,1670.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Six Nations Championship audience
BrandAffinityCategory
Rugby sevens88.41×Sports
Rugby World Cup41.53×Sports
Ilona Maher44.76×Sports
National Football League Most Valuable Player Award97.53×Sports
Broadchurch50.42×Movies & TV
Women's rugby union105.06×Sports
Rugby league7.55×Sports
Kevin Murphy (screenwriter)74.22×Movies & TV
The Rugby Championship140.04×Sports
Rugby union9.48×Sports
Rugby World Cup Sevens179.58×Sports
Highlanders (rugby union)38.41×Sports
Made in USA6.19×Business & Career
Pilatus Aircraft109.2×Cars & Mobility
Childbirth5.09×Kids & Family
English Premiership (rugby union)70.37×Sports
Din Tai Fung10.93×Food & Beverages
Offspring4.51×Home & Garden
National Rugby League12.58×Sports
Hurricanes (rugby union)13.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Six Nations Championship audience
TraitClusterScore
Luxury OrientationPREMIUM3.08
Risk AppetiteTHRILL2.7
LGBTQ+ IdentityOPEN1.82
PatriotismCONSERVATISM1.59
TravellingTHRILL1.49
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Six Nations Championship
CountryShare
United Kingdom26.5%
France18.9%
United States11.5%

See Six Nations Championship audiences in other countries

More Rugby audiences in United States

Frequently asked questions

How many fans does Six Nations Championship have in United States?

Six Nations Championship has an estimated audience of 995,904 people in United States, concentrated in New York and California.

What is the gender split and age of Six Nations Championship fans?

36.5% of Six Nations Championship fans are female, 63.5% are male, with an average age of 35.3 years.

Which brands do Six Nations Championship fans like most?

Six Nations Championship fans show strongest brand affinity for Rugby sevens (88.41×), Rugby World Cup (41.53×), and Ilona Maher (44.76×) over the country average.

Where do Six Nations Championship fans live in United States?

Six Nations Championship fans in United States are most concentrated in New York (reach 124,136), California (reach 108,938), and Florida (reach 69,242). These three regions account for the largest share of the active audience.

What other brands do Six Nations Championship fans also like?

Beyond Six Nations Championship itself, the audience over-indexes on Rugby World Cup (41.53×), Ilona Maher (44.76×), National Football League Most Valuable Player Award (97.53×), and Broadchurch (50.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Nations Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.