Rascasse Audience Intelligence

Women's rugby union Audience in United States

A data profile of the people who buy, follow and care about Women's rugby union in United States — modelled from more than twelve digital signal sources. Women's rugby union has an estimated audience of 255,052 people in United States.

#14135among Topic in United States#5306in Sports

The average Women's rugby union fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Six Nations Championship, Aeroplan, Kim Coates, with strongest over-indexing on Six Nations Championship (105.06× the country average).

Demographically, the Women's rugby union audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.

The typical Women's rugby union fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Six Nations Championship.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's rugby union profile in United States.

Audience size
255K
in United States
Gender
41.2%♀
58.8% male
Age
38.1
average years
Country rank
#52342
Topic in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's rugby union fans

41.2% are female, 58.8% are male, average age 38.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Women's rugby union audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.1
Estimated audience size255,052
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Women's rugby union audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Women's rugby union audience comes from United States.

Worldwide audience distribution share by country for Women's rugby union
CountryShare
United States20.5%
Australia14.6%
Japan14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's rugby union audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's rugby union fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~3K1.11×
02Wisconsin~4K1.07×
03Minnesota~4K1.06×
04Indiana~5K1.05×
05Tennessee~5K1.04×
06Maryland~5K1.04×
07Colorado~4K1.04×
08Arizona~5K1.02×
09Washington~5K1.01×
10Massachusetts~5K1.01×
11Michigan~7K0.99×
12New Jersey~6K0.99×
13Virginia~6K0.99×
14Ohio~8K0.98×
15Georgia~8K0.98×
16North Carolina~8K0.98×
17Pennsylvania~8K0.97×
18Illinois~8K0.96×
19Florida~20K0.93×
20New York~10K0.93×
21Texas~20K0.92×
22California~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Women's rugby union, United States
0.91×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's rugby union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's rugby union audience
#·InterestCategoryAffinity×
01AeroplanTravel & Leisure126.52×
02Six Nations ChampionshipSports105.06×
03Kim CoatesMovies & TV71.01×
04Raheem SterlingSports52.14×
05Death Wish CoffeeFood & Beverages45.95×
06Spar (retailer)Shopping30.03×
07Coconut waterFood & Beverages27.20×
08Rugby sevensSports25.75×
09Luxury boxFashion & Accessoires25.42×
10Tim DuncanSports20.00×
11KiltFashion & Accessoires20.00×
12Pep GuardiolaSports20.00×
13Fluminense FCSports20.00×
14Thierry HenrySports18.03×
15National Rugby LeagueSports17.43×
16Key FoodShopping17.06×
17Colorado AvalancheSports13.50×
18Bath and BodyworksShopping3.92×
19Diaper bagKids & Family3.69×
20Mortgage loansBusiness & Career2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's rugby union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's rugby union audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.16×
Convenience OrientationPREMIUM1.68×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's rugby union audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Need for SecurityCONSERVATISM0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's rugby union have in United States?

Women's rugby union has an estimated audience of 255,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women's rugby union fans?

41.2% of Women's rugby union fans are female, 58.8% are male, with an average age of 38.1 years.

03

Which brands do Women's rugby union fans like most?

Women's rugby union fans show strongest brand affinity for Six Nations Championship (105.06×), Aeroplan (126.52×), and Kim Coates (71.01×) over the country average.

04

Where do Women's rugby union fans live in United States?

Women's rugby union fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Women's rugby union fans also like?

Beyond Women's rugby union itself, the audience over-indexes on Aeroplan (126.52×), Kim Coates (71.01×), Death Wish Coffee (45.95×), and National Rugby League (17.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Women's rugby union audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's rugby union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →