Women's rugby union Audience in United States
Women's rugby union has an estimated audience of 255,052 people in United States. 41.2% are female, 58.8% are male, average age 38.1. Top regions: Tennessee, Indiana, Florida. Top brand affinities: Six Nations Championship, Kim Coates, Aeroplan, National Rugby League, Planet Fitness.
The average Women's rugby union fan in United States is 38.1 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Indiana, Florida. Top brand affinities include Six Nations Championship, Kim Coates, Aeroplan, with strongest over-indexing on Six Nations Championship (112.66× the country average). Demographically, the Women's rugby union audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Rugby
Demographics of Women's rugby union fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 38.1 |
| Estimated audience size | 255,052 |
Audience persona
The typical Women's rugby union fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Six Nations Championship.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 7,117 | 1.39× |
| Indiana | 6,885 | 1.48× |
| Florida | 6,617 | 0.38× |
| California | 6,590 | 0.23× |
| Texas | 6,579 | 0.3× |
| North Carolina | 6,402 | 0.83× |
| Ohio | 6,376 | 0.81× |
| Georgia | 6,350 | 0.81× |
| Michigan | 6,347 | 0.95× |
| Wisconsin | 6,313 | 1.65× |
| Arizona | 6,080 | 1.17× |
| Pennsylvania | 6,053 | 0.7× |
| Oregon | 5,886 | 2.01× |
| Virginia | 5,813 | 0.94× |
| Maryland | 5,784 | 1.32× |
| New Jersey | 5,770 | 0.89× |
| Illinois | 5,678 | 0.67× |
| Minnesota | 5,641 | 1.54× |
| New York | 5,599 | 0.39× |
| Massachusetts | 5,583 | 1.11× |
| Washington | 5,450 | 1.07× |
| Colorado | 5,435 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Six Nations Championship | 112.66× | Sports |
| Kim Coates | 97.7× | Movies & TV |
| Aeroplan | 113.78× | Travel & Leisure |
| National Rugby League | 21.1× | Sports |
| Planet Fitness | 4.38× | Sports |
| Raheem Sterling | 52.49× | Sports |
| Colorado Avalanche | 13.53× | Sports |
| Rugby sevens | 23.9× | Sports |
| Diaper bag | 5.45× | Kids & Family |
| Coconut water | 22.04× | Food & Beverages |
| Kia Sportage | 16.41× | Cars & Mobility |
| Bass guitar | 3.5× | Music & Radio |
| Tim Duncan | 17.52× | Sports |
| Golf Channel | 3.58× | Sports |
| Spar (retailer) | 29.9× | Shopping |
| Houston Astros | 4.96× | Sports |
| FC Bayern Munich | 3.85× | Sports |
| PSV Eindhoven | 20× | Sports |
| AFC Champions League | 56.38× | Sports |
| Violin | 3.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.03 |
| Sports Activity | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Australia | 14.6% |
| Japan | 14.5% |
See Women's rugby union audiences in other countries
More Rugby audiences in United States
- National Rugby League (4,438,860)
- Rugby World Cup (3,213,504)
- Ilona Maher (1,877,489)
- Scarlets (1,677,415)
- Tonya Harding (1,586,235)
Frequently asked questions
How many fans does Women's rugby union have in United States?
Women's rugby union has an estimated audience of 255,052 people in United States, concentrated in Tennessee and Indiana.
What is the gender split and age of Women's rugby union fans?
41.2% of Women's rugby union fans are female, 58.8% are male, with an average age of 38.1 years.
Which brands do Women's rugby union fans like most?
Women's rugby union fans show strongest brand affinity for Six Nations Championship (112.66×), Kim Coates (97.7×), and Aeroplan (113.78×) over the country average.
Where do Women's rugby union fans live in United States?
Women's rugby union fans in United States are most concentrated in Tennessee (reach 7,117), Indiana (reach 6,885), and Florida (reach 6,617). These three regions account for the largest share of the active audience.
What other brands do Women's rugby union fans also like?
Beyond Women's rugby union itself, the audience over-indexes on Kim Coates (97.7×), Aeroplan (113.78×), National Rugby League (21.1×), and Planet Fitness (4.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Women's rugby union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.